Event Hours: Conference Hours: May 19: 9am - 6pm May 20: 9am - 3pm Expo Hall Hours: May 19: 10am - 6pm May 20: 10am - 2pm Hosted By: Analyst Sponsor: Association Sponsor: Event Public Relations:

Agenda* - Tuesday, May 20, 2003 Expo Hall Hours: 10am-2pm
Marketing Track    Production Track
8:00am - 9:00am	Registration
MARKETING TRACK
9:00am - 10:00am	Beyond Direct: E-Mail Branding & Relationships To Build Business Think e-mail marketing's just direct response? Think again. Amidst heated competition, it's the relationship customers have with your brand that determines whether they'll (re)turn to you for their next purchase. Speaker: Sean Carton, Author, Managing Partner Carton Donofrio Partners
10:00am - 10:30am	Morning Break / Exhibit Hall Opens
10:30am - 11:30am	Marketing Professional Services It's intangible. That doesn't mean you can't market via e-mail. See examples of how marketers deftly and successfully use e-mail to build business and customer bases for service offerings. Speaker: Al DiGuido, Chief Executive Officer, Bigfoot Interactive
11:30am - 12:30pm	Integrate E-Mail & Other Marketing Channels Speaker: Jack Aaronson, CEO, Jack Aaronson Consulting
12:30pm - 2:00pm	Lunch Break / Visit Exhibit Hall
2:00pm - 2:50pm	Case Studies The only thing better than learning from your own experience is learning from the experiences of others. See how your peers are pushing the envelope. Discover innovative techniques you can apply to your situation. Moderator: Heidi Anderson, ClickZ Email Marketing Case Studies Columnist, ClickZ Panelists: Clint Kaiser, Co-founder and Chief Solutions Officer, Blue Ink Solutions Neil Marshall, VP of Business Development, H2F Media Scott Olrich, SVP and GM Business Services, Topica, Inc.
3:00pm - 4:00pm	5 Experts/5 Minutes What's your problem? Pick some of the best brains in the industry for solutions. You can't get better advice than this! Submit your e-mail marketing question to an expert line-up of marketers, vendors and specialists. Each has one minute to tell you how they would solve your problem. [Questions will be submitted on day one of the conference. Ten will be selected for the panel.] Speakers: Jack Aaronson, CEO, Jack Aaronson Consulting Al DiGuido, Chief Executive Officer, Bigfoot Interactive Declan Dunn, CEO, ADNet International Kathleen Goodwin, CEO, iMakeNews Michael Mayor, President & COO, PostMasterDirect

PRODUCTION TRACK
9:00am - 10:00am	Testing: Techniques & Tactics What's the best thing about e-mail marketing? Some would argue it's testing -- the ability to try, tweak, and try again (at minimal cost). What can you test, and how? How do tests impact effectiveness? Make your e-mail program better. . . and better still. Speaker: Declan Dunn, CEO, ADNet International
10:00am - 10:30am	Morning Break / Exhibit Hall Opens
10:30am - 11:30am	One Size Fits All? E-Mail Formats Can your message reach and be read by multiple e-mail clients and Web-based e-mail readers. . . even the dreaded Lotus Notes? Considering multi-part MIME? How do you goof-proof HTML? What gets a message slammed by anti-spammers? Discover the dos, don'ts and the issues to consider with the formats and delivery of your campaigns. Speaker: Christopher Knight, Founder & CEO, EmailUniverse/Opt-INfluence
11:30am - 12:30pm	Future Tech: Friend or Foe? Spam filters, e-mail clients, "friends" lists, corporate servers, ISPs. Plenty of technology stands between your message and its recipient. What will you need to know six months (or six weeks) from now about technology to ensure your e-mail campaigns run smoothly? Speaker: Paul Soltoff, CEO, SendTec, Inc.,
12:30pm - 2:00pm	Lunch Break / Visit Exhibit Hall
2:00pm - 2:50pm	Determining ROI Metrics How do you measure a campaign's success? How do you prove to your boss (or client) it worked? What's the bottom line of an e-mail campaign, anyway? Find out what steps to take in the planning and reporting process to ensure you've got the evidence to determine whether a campaign makes the grade -- and to determine what went wrong, if it doesn't. Speaker: Dave Sousa, CEO and Co-founder, EmailLabs
3:00pm - 4:00pm	5 Experts/5 Minutes What's your problem? Pick some of the best brains in the industry for solutions. You can't get better advice than this! Submit your e-mail marketing question to an expert line-up of marketers, vendors and specialists. Each has one minute to tell you how they would solve your problem. [Questions will be submitted on day one of the conference. Ten will be selected for the panel.] Speakers: Jack Aaronson, CEO, Jack Aaronson Consulting Al DiGuido, Chief Executive Officer, Bigfoot Interactive Declan Dunn, CEO, ADNet International Kathleen Goodwin, CEO, iMakeNews Michael Mayor, President & COO, PostMasterDirect

* This agenda subject to change Click Here for Day 1 Agenda