The Definitive Event for E-Mail Marketing and Production
Get on the List!
 November 18-19, 2002 • The Fairmont Hotel • San Francisco, CA

Hosted By:
clickz network
Jupiter Research
Agenda - November 18, 2002
8:00am–9:00am Registration
9:00am–10:00am Keynote Address
10:00am–10:30am Break/Exhibit Hall Opens
  Marketing Track Production Track
10:30am–11:20am Write A Great Message
Lists - Building & Acquiring
11:30am–12:20pm Hitting Your Target With E-Mail Newsletters
Successfully Managing Lists = Successfully Managing Relationships
12:30pm–2:00pm Lunch Break/Visit Exhibit Hall
2:00pm–3:00pm Professional Services E-Mail Marketing: Sales, Awareness & Branding
Testing Campaigns To Maximize Efficiency & Effectiveness
3:00pm–3:30pm Afternoon Break
3:30pm–4:30pm Increasing Response With Rich Media
ROI Metrics
4:30pm–6:00pm Networking Cocktail Reception
6:00pm Exhibit Hall Closes
Agenda - November 19, 2002
8:00am–9:00am Registration
  Marketing Track Production Track
9:00am–10:00am Keep 'Em Coming Back For More - Retention Strategies
IN-House or Outsource: One, The Other Or Both?
10:00am–10:30am Break/Exhibit Hall Opens
10:30am–11:20am Tying It All Together - Integrating E-Mail With The Rest Of Your Marketing
E-mail Marketing On A Shoestring Budget
11:30am–12:30pm E-Mail Newsletters As A CRM Tool
Getting (More) Personal
12:30pm–2:00pm Lunch Break/Visit Exhibit Hall
2:00pm Exhibit Hall Closes
2:00pm–3:10pm Spam, Permission & Privacy
3:15pm–4:15pm Case Studies: E-Mail Campaigns That Work

For information or complete details on exhibiting or any sponsorship opportunity please contact Patrick McSharry at or (203) 662-2951.

Registration questions please contact our Registration Department at or (203) 662-2857.

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