Jordan Berke
Director of Email Strategy
Beyond Interactive
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In 1998, Jordan Berke established Beyond Interactive’s Dialog Management
Group. As the email division of a large digital ad agency, the group’s
challenge was to educate the agency’s clients on the role of email in
relationship marketing. The first step in this process was to convince
clients that email was not simply a digital direct marketing medium, and
that in order to be successful, they must develop “mutually beneficial
communication strategies.” This practice has helped Beyond clients succeed
in spite of the drastic increase in junk email. These clients include
Reebok, General Motors, Kelly Services, and Warner Brothers. Under Jordan’s
leadership, Beyond has become a highly respected relationship marketing
agency, and was awarded the first ClickZ Award for Best Email Driving
Commerce.
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