Co-Founder, Word-of-Mouth Marketing Association (WOMMA)

Pete Blackshaw, chief marketing officer of Nielsen BuzzMetrics, is a recognized expert in interactive marketing, word of mouth, and consumer understanding. Nielsen BuzzMetricss helps companies and brand promote and protect brands by measuring and analyzing online "buzz" - or Consumer Generated Media (CGM) - in blogs, forums, boards and other sources. He is a 2004 co-founder of the Word-of-Mouth Marketing Association, author of several blogs and prior to Nielsen BuzzMetrics, was CMO/Client Satisfication officer for Intelliseek Inc., founder of PlanetFeedback.com and cofounder of interactive marketing at Procter & Gamble.