Deirdre Baird
President & CEO
Pivotal Veracity

Deirdre Baird is a dynamic entrepreneur with a proven record of sales achievement, business acumen and leadership ability. She brings her seasoned direct marketing expertise to Pivotal Veracity, the company she founded in 2003, to change email marketing for the better by empowering direct marketers with a suite of tools to optimize delivery of email communication.

Previously, Ms. Baird was a vice president at Digital Impact, a market leader of full-service one-to-one online direct marketing and customer relationship solutions. There she served as the executive lead and overall relationship manager with strategic clients. She also directed pipeline activity and positioning strategy across a nationwide sales force and assessed client needs and developed appropriate solution sets to meet their objectives.

Prior to Digital Impact (DI), Ms. Baird was president and founder of Multinational Concepts, Ltd. (MNC), one of the most profitable international full-service direct mail list and global co-operative database firms. There, Ms. Baird identified and successfully exploited a market niche in a mature industry and amalgamated the traditionally separate functions of list management, list brokerage, and international database management under a single integrated program known as the MNC Global Alliance. She negotiated the sale of the company in a stock-acquisition agreement in late 1997 to Acxiom Corporation, a public company with a 2-billion+ market capitalization. Ms. Baird was previously vice president of Marketing & Operations at Catalog Marketing Services, Ltd.

Ms. Baird holds her Master of Science degree in direct marketing from Northwestern University, where she ranked third in her class, and earned her Bachelor of Science degree in marketing, Magna Cum Laude, from Syracuse University. Other academic accolades include the Northwestern University Faculty Scholarship, George W. Gerber Marketing Award, Beta Gamma Sigma Honor Society, Financial Management Honor Society, Greek Excellence Award and Delta Gamma Outstanding Senior Award.

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