Marketing Track
You´ve Got Their E–Mail address – NOW WHAT?
Many companies focus all their resources on getting e–mail addresses, but neglect to develop a strategy to effectively communicate once they have them. Develop e–mail marketing strategies based on your bottom line, be it lead generation, direct sales, cross-sell/upsell, retention or something else. Practical advice on making the most of the asset that is your e–mail list.
Speaker:
Jeanne S Jennings, Online Marketing Consultant, JeanneJennings.com, Inc.

Production Track
E–Mail Bootcamp
No, you can´t run a professional e–mail campaign from your desktop e–mail client! This session is designed to get e–mail marketing newbies up to speed with the basics of lists, formats, opt–in, creative, legalities, deliverability, the vendor landscape, and best practices. If you´re just starting out as an e–mail marketer or branching out into new areas of the discipline, this is the session that will best prepare you to take advantage of the rest of the conference.
Speakers:
Jordan Ayan, Chairman, Create–It! Inc. & CEO, SubscriberMail

Marketing Track
E–Newsletters: Publishing = Marketing
Want to avoid being just another interruption in your prospect´s day, provide the content he wants, needs, and seeks out. Build and manage an e–newsletter that gets read (and passed along).
Moderator:
Jeanniey Mullen, Senior Partner & Senior Director, Email Marketing OgilvyOne Worldwide
Speakers:
Syd Jones, IBM
Jim Gawley, Vice President eMedia, Forbes Advertising & Marketing Group, Inc.
Deirdre Baird, President & CEO, Pivotal Veracity
Paul Beck, Senior Partner & Executive Director of Interactive Marketing & Advertising, OgilvyInteractive

Production Track
E–Mail Lists: A Checklist
Managing an e–mail list requires careful planning, regular maintenance, and rigid discipline – whether that list is a newborn or a gangly adolescent. Buying or renting lists is an ever more delicate matter – is it ‘clean?’ Learn to build, maintain grow and segment a quality list that will continue to deliver value; and what to look for if you"re considering an outside list
Moderator:
Matt Blumberg, Founder, CEO & Chairman, Return Path
Speakers:
Andrew Belth Vice President, Direct Marketing  Alloy Media + Marketing
Yunki Kim, Vice President, Marketing, Beliefnet

Marketing Track
Cut Through the Clutter Creatively
Build a message – from subject line to salutation – that gets delivered, opened, seen and acted upon. Learn how to break through the many barriers, from spam filters to overfilled inboxes, between you and your prospects.
Speakers:
Greg Cangialosi President & CEO, Blue Sky Factory Inc

Production Track
In-House? Outsource? Both? Assessing E-Mail Vendors
Whether just launching an e–mail program or re–evaluating your current structure, the right vendor and technology to handle your campaigns now and in the future is a critical choice. How do you assess your needs? What questions should you ask a vendor? What´s important? Learn who outsources e–mail services for hundreds of e–newsletters and marketing campaigns.
Moderator:
Jeanne S Jennings, Online Marketing Consultant, JeanneJennings.com, Inc.
Speakers:
Ken Takahashi, Vice President, Corporate and International Development, Return Path, Inc
Joshua Baer, CTO, Datran Media
Al DiGuido, Former President & CEO, Epsilon Interactive

Marketing Track
E–Mail Retention Strategies
It´s more than just converting your direct mail renewal series to e–mail. Come learn about strategies you can cost–effectively employ year–round to make your product or service a "must have" for your customers – and assure you´ll get the renewal.
Speakers:
Al DiGuido , Former President & CEO, Epsilon Interactive

Production Track
Deliverability
All the care you take crafting and producing messages doesn´t matter if those messages don´t land in recipients´ inboxes. Learn techniques to insure deliverability, and how to avoid the dreaded spam folder and ‘report spam’ button, as well as how to overcome the preview pane/blocked image double whammy.
Moderator:
Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media
Speakers:
Stefan Pollard, Director of Consulting Services, EmailLabs
Loren McDonald, VP & Chief Marketing Officer, J.L. Halsey
David Atlas, VP of Marketing, Goodmail Systems

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