Jack Aaronson
CEO,
Aaronson Group

Jack Aaronson is a ClickZ columnist and CEO of the Aaronson Group, as well as a corporate lecturer. The Aaronson Group works with companies to increase the loyalty and satisfaction among their customers, increasing their profitability. Focusing on multi–channel user experiences, Jack and his team makes sure that your users have a fulfilling and enjoyable user experience across all of your touchpoints. As a corporate lecturer, Jack also travels around the world teaching companies how to effectively implement personalization, loyalty programs and multi–channel CRM. He also publishes a newsletter about Personalization, User Experience and other related issues.

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