Speaker Profile
As VP User Experience and Creative Director of Closed Loop Marketing, Sandra heads up the company's usability and conversion optimization projects. She is co-author of the book "Web Design for ROI" from New Riders Press, and regularly speaks on the topics of search, usability, design, and conversion at industry and business conferences. Sandra has contributed her expertise to projects for a wide range of B2B and B2C companies, including Hewlett-Packard, Brocade, ReelzChannel, and Allstate.
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Chief Marketing Officers (CMO)
Corporate decision-makers
Search Engine Optimization (SEO) consultants
Search Engine Marketing (SEM) specialists
Pay-Per-Click (PPC) campaign managers
Internet and digital marketing specialists
Webmasters, web developers and web designers
Search Engine Marketing (SEM) beginners
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Media planners and buyers
Agency professionals
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