Speaker Profile
Randy Pickard
VP Product Innovation
User Centric Inc.
Randy Pickard is Vice President Product Innovation at User Centric, a global user experience consulting service. He is in the middle of the intersection between SEO and usability.
Randy has been optimizing web pages for search and usability since 1996. Prior to User Centric, he was Vice President of Marketing at iNest Realty, a subsidiary of Lending Tree. He took over a marketing effort that was only producing 4-5 sales a month in 1999 and developed it into a program that generated over 400 home sales per month, with total lifetime sales of new homes worth over $3.6 billion. Real estate website search engine optimization is challenging with over 500,000 realtor and national websites fighting for top spots.
Randy began his career in marketing with Procter & Gamble in 1978, where he initiated and managed the first package-downsizing project in P & G history.
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Chief Marketing Officers (CMO)
Corporate decision-makers
Search Engine Optimization (SEO) consultants
Search Engine Marketing (SEM) specialists
Pay-Per-Click (PPC) campaign managers
Internet and digital marketing specialists
Webmasters, web developers and web designers
Search Engine Marketing (SEM) beginners
Web technology specialists
Media planners and buyers
Agency professionals
Brand managers
