Speaker Profile
In her current role as Relationship Marketing Manager for Child Care Brands at Kimberly-Clark, Ellen Watson manages the brand websites, email, community sites and search campaigns for the Pull-Ups® and GoodNites® brands. She has worked in website management since 1997 in both agency and corporate roles, and has spent much of her professional career in Australia.
Ms. Watson's broad range of experience includes managing three individual agency relationships on SEO campaigns for Huggies.com.au in Australia, Pull-Ups.com and GoodNites.com in the US, as well as Paid Search campaigns for the Pull-Ups.com and GoodNites.com sites. In addition, Ms. Watson managed seven websites in six different languages while working as Web Group Manager for the Asia, Pacific and Latin America regions at Adobe Systems from 1999 to 2001.
Prior to the completion of her MBA at the Australian Graduate School of Management in Sydney, Ms. Watson taught at the University of Queensland, as after receiving a PhD in Philosophy from the University of California, San Diego.
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Chief Marketing Officers (CMO)
Corporate decision-makers
Search Engine Optimization (SEO) consultants
Search Engine Marketing (SEM) specialists
Pay-Per-Click (PPC) campaign managers
Internet and digital marketing specialists
Webmasters, web developers and web designers
Search Engine Marketing (SEM) beginners
Web technology specialists
Media planners and buyers
Agency professionals
Brand managers
