Speaker Profile
Brian Smith
Analyst
ComparisonEngines.com
Brian covers the shopping comparison engine industry through ComparisonEngines.com. You may also know Brian through VerticalSearch.net, where he covers the online travel and job search verticals; or Search Engine Watch, where he’s a shopping search correspondent and SearchDay contributor. Over the last 11 years, he’s been involved with a number of Internet start-ups, researching, planning, implementing, and optimizing cost-effective online marketing and business development programs. Brian has a passion for metrics-oriented marketing activities that drive targeted traffic at a low cost per acquisition (CPA) for e-commerce companies. He has hands-on experience with search engine optimization (SEO), pay-per-click (PPC) marketing, e-mail marketing, adware, banner/media buying, and affiliate program management.
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Chief Marketing Officers (CMO)
Corporate decision-makers
Search Engine Optimization (SEO) consultants
Search Engine Marketing (SEM) specialists
Pay-Per-Click (PPC) campaign managers
Internet and digital marketing specialists
Webmasters, web developers and web designers
Search Engine Marketing (SEM) beginners
Web technology specialists
Media planners and buyers
Agency professionals
Brand managers
