Event Hours: Conference Hours: June 9: 9am - 5:45pm June 10: 9am - 4:45pm Hosted By: Analyst Sponsor: Media Sponsor: Event Public Relations:

CONFERENCE AT A GLANCE
Agenda - Monday, June 9, 2003
8:00am–9:00am	Registration
9:00am–9:10am	Welcome & Opening Remarks
9:10am–9:30am	Jupiter Research Insight: Enterprise Weblogs - Blogging For Fun And Profit
9:30am–10:30am	Keynote Address: What Are Weblogs? David Winer, Berkman Fellow, Harvard University & Former CEO, Userland Software
10:30am–10:45am	Morning Break
10:45am–11:45am	Are Weblogs A Threat Or Opportunity For Enterprise?
11:45am–12:45pm	Managing A Business Blog
12:45pm–1:30pm	Lunch Break
1:30pm–2:30pm	Keynote Address II: Why Weblogs Matter Dr. David Weinberger, Author of "Small Pieces Loosely Joined" and Co-Author of "The Cluetrain Manifesto"
2:30pm–3:30pm	Strategies And Tips For Business Blogging Success
3:30pm–3:45pm	Afternoon Break
3:45pm–4:45pm	Blogs And/As Content Management
4:45pm–5:45pm	Blogging Technologies And Platforms: Today And Tomorrow
5:45pm - 7:00pm	Networking Cocktail Reception
Agenda - Tuesday, June 10, 2003
8:00am–9:00am	Registration
9:00am–9:10am	Welcome Back & Opening Remarks
9:10am–9:30am	Jupiter Research Insight: Digital Self-Fashioning
9:30am–10:30am	Keynote Address III: Where Weblogs Matter Jason Shellen, Associate Program Manager, Blogger
10:30am–10:45am	Morning Break
10:45am–11:45am	Weblogs: New Syndication Models Or Uncontrolled Platforms
11:45am–12:45pm	The Law Of The Blog
12:45pm–1:30pm	Lunch Break
1:30pm–2:30pm	Keynote Address IV: The Open Source Media Movement Tony Perkins, Creator and Editor In Chief, AlwaysOn
2:30pm–3:30pm	Using Weblogs In Large IT Organizations
3:30pm–3:45pm	Afternoon Break
3:45pm–4:00pm	Live Blogging
4:00pm–5:00pm	5 Experts/5 Opinions: What's Your Question?