The First Business Event for Blogs
Get on the List!
 June 9 - 10, 2003 • Sheraton Boston • Boston, MA

Event Hours:
Conference Hours:
June 9: 9am - 5:45pm
June 10: 9am - 4:45pm

Hosted By:
clickz network

Analyst Sponsor:
Jupiter Research
Media Sponsor:

Event Public Relations:
Trylon Communications

Agenda* - Tuesday, June 10, 2003
8:00am - 9:00am Registration
9:00am - 9:10am Welcome Back & Opening Remarks
9:10am - 9:30am Jupiter Research Insight:
Digital Self-Fashioning

 • How do people represent themselves on the Internet?
 • What is the value of user-generated content?
 • What is the role of blogs in the evolution of networked community?

This Jupiter Research Insight will explore these questions and the logic of end user representation on the Internet through the lens of content and content management. This ongoing work is an attempt to work out the connections between people and content, and to develop a framework for understanding some of the most powerful business models on the Internet (Ebay,, personals, etc.) as successful approaches to content management.
Matthew Berk, Senior Analyst, Jupiter Research

9:30am - 10:30am Keynote Address III: Where Weblogs Matter
Businesses are discovering the power of blogging both internally as a knowledge sharing and collaboration tool and externally to engage customers in meaningful dialogue. As a veteran blogger, Jason Shellen will draw on his first-hand experience to discuss the benefits of using blogs as a communications tool. Shellen will reference Google as a case study to demonstrate new and interesting uses of blogs in organizations.
Jason Shellen, Associate Program Manager, Blogger
10:30am - 10:45am Morning Break
10:45am - 11:45am Weblogs: New Syndication Models Or Uncontrolled Platforms
No business is likely to be more affected by Weblogs than the media business. Do Weblogs threaten mainstream media by fragmenting their audiences and offering separate, uncontrolled platforms to individual employees? Or do they offer opportunities to develop targeted services and new syndication models? Bloggers, media executives and media commentators explore the impact of Weblogs on traditional media businesses.
David Shnaider, Former President ZDNet, Founder of Prodigy
Rafat Ali, Editor/Publisher,
Vin Crosbie, Managing Partner, Digital Deliverance
Jeff Jarvis, President & Creative Director,
Elizabeth Spiers, Editor,
11:45am - 12:45pm The Law Of The Blog
With the proliferation of blogging comes the increased importance of legal risks and compliance. This session will frame the numerous legal issues surrounding the use of blog. Topics to be discussed by leading attorneys in the field include:
 • Who owns the content, employer or employee blogger?
 • The applicability of Federal and State advertising laws.
 • Defamation and corporate disparagement.
 • Liabilities for advice and opinions: The use and misuse of intellectual property.
 • Protecting the company's trade secrets and confidential business information.
Mark E. Young, Communications Counsel, PARTNERS+simons
Arik Hesseldahl, Senior Editor,
Denise M. Howell, Counsel, Reed Smith Crosby Heafey LLP
John Palfrey, Executive Director, Berkman Center for Internet & Society, Harvard Law School
Catherine E. Reuben, Partner, Robinson & Cole LLP
Maurice J. Ringel, Esq., Founder & President, Ringel Law Group, PC

12:45pm - 1:30pm Lunch Break
1:30pm - 2:30pm Keynote Address IV: The Open Source Media Movement
In the next wave, media companies will have to share control with the audience they serve. eBay taught us the power and profitability of that idea in the first wave. But giving up control is a huge challenge for an old, crusty and entrenched industry. At AlwaysOn (AO), a self described "super blog for business geeks," Red Herring founder Tony Perkins invites some of the smartest executives, geeks, and investors to come play in his spontaneous and uncensored arena. AO steps over the head of the journalist community, and matches the primary source with its members-at-large. And AO is making money at it too! With sponsors like Accenture, Silicon Valley Bank, Microsoft, Sun and Novell, AO is proving that advertisers are responding to this new form of media, and Tony Perkins will address why he thinks this is an important new wave in media.
Tony Perkins, Creator and Editor In Chief, AlwaysOn
2:30pm - 3:30pm Using Weblogs In Large IT Organizations
As CIO of the State of Utah, Phillip J. Windley instituted a program to give away weblog software to employees. This panel session will draw upon that experience, and the experiences of several other expert panelists who will discuss the successes and challenges of various use cases. Attendees will walk away from this session with practical strategies for using weblogs to enhance communications between employees and with customers.
Phillip J. Windley, The Windley Group
Tim Ireland, Founder, Bloggerheads
Paul Perry, Director, Verizon Communications
Rock Regan, CIO, Department of Information Technology, STATE OF CONNECTICUT
Martin Röll, Independent E-Business Consultant
Bill Seitz,

3:30pm - 3:45pm Afternoon Break
3:45pm - 4:00pm Live Blogging
Christopher Lydon will provide his insight and perspective on the key issues raised during the ClickZ Weblog Business Strategies conference.
Christopher Lydon, Radio Host, WGBH and Public Radio International

4:00pm - 5:00pm 5 Experts/5 Opinions: What's Your Question?
Pick some of the best brains in the industry for solutions. You can't get better advice than this! Submit your blogging question to an expert line-up of marketers, vendors and specialists. Each has one minute to tell you how they would solve your problem.
Questions will be submitted on day one of the conference. Ten will be selected for the panel.
Kathleen Goodwin, CEO, iMakeNews
Michael Gartenberg, VP & Research Director, Jupiter Research
Rebecca Lieb, Executive Editor, Interactive Marketing Channel,
Tony Perkins, Creator and Editor In Chief, AlwaysOn
Jason Shellen, Associate Program Manager, Blogger
David Winer, Berkman Fellow, Harvard University & Former CEO, Userland Software

* This agenda subject to change

Click Here for Day 1 Agenda

For information or complete details on exhibiting or any sponsorship opportunity please contact Pete Westerholm at or (203) 662-2917.

Registration questions please contact our Registration Department at or (203) 662-2857.

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