The First Business Event for Blogs
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 June 9 - 10, 2003 • Sheraton Boston • Boston, MA

Event Hours:
Conference Hours:
June 9: 9am - 5:45pm
June 10: 9am - 4:45pm

Hosted By:
clickz network

Analyst Sponsor:
Jupiter Research
Media Sponsor:

Event Public Relations:
Trylon Communications

Agenda* - Monday, June 9, 2003
8:00am - 9:00am Registration
9:00am - 9:10am Welcome & Opening Remarks
9:10am - 9:30am Jupiter Research Insight: Enterprise Weblogs - Blogging For Fun And Profit
Weblogs are growing by leaps and bounds on the Internet and are a simple way for an enterprise to create some positive momentum for itself quickly and cheaply. This session will focus on how to get started creating a corporate blog presence and to use weblog tools to promote effective communication internally and externally as well.
Michael Gartenberg, VP & Research Director, Jupiter Research

9:30am - 10:30am Keynote Address: What Are Weblogs?
Weblogs have been around for years, but weblog technology is just starting to be applied in the business world, following the adoption path of many earlier technologies such as personal computers, desktop publishing, networking, and the Web itself. Next up is the Two-Way-Web, a web that isn't read-only -- and that's what weblogs are all about. Dave will answer the big question, what are weblogs, and fill in the blanks, with ideas about syndication, content management, aggregator, ease of use, copyright issues, and other legal, technological areas. Join one of the pioneers of blogging in a lively one-hour session with lots of interaction with conference attendees.
David Winer, Berkman Fellow, Harvard University & Former CEO, Userland Software
10:30am - 10:45am Morning Break
10:45am - 11:45am Are Weblogs A Threat Or Opportunity For Enterprises?
Weblogs offer new communication opportunities for marketers - and in some cases, they may prove to be more valuable than traditional marketing channels. Are blogs part of the new marketing mix? Where do blogs fit in? Can blogs be used in the same way other e-marketing strategies and tactics are used - to increase interactivity, to understand how customers are using the content and information being distributed? Are enterprises ready? Join us for a lively and interactive discussion and be sure to get an answer to these and many more critical questions.
Kathleen Goodwin, Conference Chairperson and CEO, iMakeNews
Rick E. Bruner, President, Executive Summary Consulting, Inc.
Michael O'Connor Clarke, Senior Vice President, Weber Shandwick (Canada)
Beth Goza, Community Lead, Windows Client Team, Microsoft Corporation
Jeff Mooney, Director, Content Product Management and Educational Services, MediaMap
Carin Warner, President, Warner Communications
11:45am - 12:45pm Managing A Business Blog
You've decided to take the plunge and publish a blog either to your staff or your customers. What's the best way to incorporate a blog into your existing communications system? How do you encourage participation? How do you keep the blog safe and on-topic? What are the best tools? How do you measure success? We'll explore these issues and more with the guidance of our veteran panel of bloggers.
Jimmy Guterman, President, The Vineyard Group
Jason Butler, Senior Product Development Manager,
Adina Levin, VP of Products, Socialtext
Biz Stone, Author of the best-selling book, "Blogging."

12:45pm - 1:30pm Lunch Break
1:30pm - 2:30pm Keynote Address II: Why Weblogs Matter
What were first treated by the mainstream press as simple, egotistical self-proclamations turn out to be making good on some important aspects of the Internet's promise. Weblogs, especially in conversation with one another, are providing inter-subjective points of view that challenge the traditional authority of "objective" sources. They are also moving the line betweens the public and private, the draft and final version of our writings, and between readers and writers. In this talk, we'll consider what weblogs and the Net niche they fill tells us about where these core concepts are headed.
Dr. David Weinberger, Author of "Small Pieces Loosely Joined" and Co-Author of "The Cluetrain Manifesto" (
2:30pm - 3:30pm Strategies And Tips For Business Blogging Success
Hear how our panelists have incorporated blogging into their businesses and the lessons they have learned. Learn from a panel of pioneering business bloggers -- the essential questions that you must answer before you start blogging; how to create a strategy that grows with your business; why playing within the search engines' rules is the only way to succeed; how to judge your blogging success; and other tips and techniques on using blogging to collect, organize, publish and amplify information in a timely and cost-effective manner.
John Lawlor, Business Blog Consultant,
Major Chris Chambers, America's Army
Andrew W. Hastings, Vice President, National Philanthropic Trust
Greg Lloyd, President & Co-Founder, Traction Software
Halley Suitt, Author, Halley's Comment
Don White, Director of Communications, Piedmont Preferred Properties

3:30pm - 3:45pm Afternoon Break
3:45pm - 4:45pm Blogs and/as Content Management
Are blogs better content management tools than the commercial CMS systems companies have invested in to the tune of hundreds of millions of dollars? By their very nature, blogs satisfy three of the absolute essentials of content management: they lend structure to content, separate content from presentation and, critically, they empower content owners to publish in a timely fashion. This panel will explore the benefits, risks and limitations to using blogs as alternatives or supplements to traditional content management systems.
Matthew Berk, Senior Analyst, Jupiter Research
Mike Amundsen, President, EraServer.NET
Timothy Appnel, Independent Writer
Bill French, Co-Founder, MyST Technology Partners
John Robb, President and COO, Userland Software
William Stow, President, Tsunamin Corporation
Adam Weinroth, Founder, Easyjournal LLC

4:45pm - 5:45pm Blogging Technologies And Platforms: Today And Tomorrow
Blogging has been around at least since 1999, yet it's rapidly growing in both power and popularity. What technologies are driving blogging, and how are blogging and weblog technologies driving the evolution of the Web -- plus journalism and other categories?
Doc Searls, Senior Editor, Linux Journal
Dan Bricklin, CTO, Interland, Inc.
Anil Dash, Vice President of Business Development, Six Apart
Bob Frankston, Independent Consultant
Michael Gartenberg, VP & Research Director, Jupiter Research
John Robb, President and COO, Userland Software
Jason Shellen, Associate Program Manager, Blogger

5:45pm - 7:00pm Networking Cocktail Reception

* This agenda subject to change

Click Here for Day 2 Agenda

For information or complete details on exhibiting or any sponsorship opportunity please contact Pete Westerholm at or (203) 662-2917.

Registration questions please contact our Registration Department at or (203) 662-2857.

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