OMS Half-Day Workshop - Monday, 23 May
Rate: USD $145
This workshop will be conducted in Mandarin.
Social Marketing Analytics: Applying Key Learnings & Technologies from the US Market to China
Social Media measurement has moved from the realm of a hot topic to a must for marketers in the US. Acceptance of this truth has seen the dawn of many paid and free tools as well as a seismic shift in organizational structure as businesses hire official "listeners" in their evolution to a social business state. But while tools come and go a measurement strategy does not. This presentation takes a deep look at codified best practices in social media measurement that have come out of the West and can easily be applied to China's market where both API and tools are not available.
You will learn:
- Basic landscape of US market (overview of API's, tools available and more importantly how they are implemented for measurement success)
- Measurement tactics that work no matter what tools or resources are available
Eddie is a digital marketer. He has been deeply involved in the digital marketing industry for years.
Eddie is the founding partner of Frontiers Digital – a digital strategy agency that was cofounded with three other global marketers from AOL, MySpace, and the UK-based MediaRun Network respectively. Frontiers Digital now has become the digital arm of Asia-based Milton Exhibits Group.
Eddie is a member of the Global Advisory Board of Search Engine Strategies (SES) – the leading global event series for search and social marketing with a focus on tactics and best practices. He also is a Senior Trainer of Econsultancy – an organization that educates and promotes the world’s digital marketing and ecommerce professionals how to sharpen their strategy for digital transformation. Eddie has been the digital marketing trainer for the global B2B and B2C organizations such as DuPont, Hong Kong Trade Development Council, Lane Crawford, Deckers Outdoor Corporation (UGG). Eddie also advises renowned global brands for search marketing strategy including Christian Dior, Make Up For Ever, Benefit, Honeywell, and BASF, etc.
As a recognized digital marketing thought leader in the market, Eddie is frequently invited to speak for the digital marketing events in the world like Ad:tech, SES, Digital Cream, UFI Conference. He also published the 1st China’s Search and Social Marketing White Paper in 2011 and the Econsultancy’s China search marketing paper series - The Missing Manual Of China’s Search Marketing in 2012. Eddie is a resident columnist on Clickz.com to write and share his marketing insights.