OMS Half-Day Workshop - Monday, 23 May
Rate: USD $145
This workshop will be conducted in Mandarin.
Social Marketing Analytics: Applying Key Learnings & Technologies from the US Market to China
Social Media measurement has moved from the realm of a hot topic to a must for marketers in the US. Acceptance of this truth has seen the dawn of many paid and free tools as well as a seismic shift in organizational structure as businesses hire official "listeners" in their evolution to a social business state. But while tools come and go a measurement strategy does not. This presentation takes a deep look at codified best practices in social media measurement that have come out of the West and can easily be applied to China's market where both API and tools are not available.
You will learn:
- Basic landscape of US market (overview of API's, tools available and more importantly how they are implemented for measurement success)
- Measurement tactics that work no matter what tools or resources are available
Eddie Choi, Managing Director of the Hong Kong-based digital agency FrontiersDigital (F-D). F-D is a wholly owned subsidiary of Milton Exhibits Group. Milton Exhibits Group is a leading event enabler in the Asia Pacific region with offices in Hong Kong, Beijing, Shanghai, Guangzhou, Macau, Taiwan, and Singapore. Eddie is a widely recognized digital marketer in the Greatest China region for his strategy works that adopted by many multinational corporations. Eddie had been invited to speak for different marketing conferences in Asia including SES China, Ad Tech China, and also numerous of private conferences held by the government and commercial organizations. Eddie's specialty is search and social marketing particularly with a deep understanding of the market in China. He is a member of SES global advisor and a contributed columnist of Clickz Asia.