OMS Half-Day Workshop - Monday, 23 May
Rate: USD $145
This workshop will be conducted in Mandarin.
Social Marketing Analytics: Applying Key Learnings & Technologies from the US Market to China
Social Media measurement has moved from the realm of a hot topic to a must for marketers in the US. Acceptance of this truth has seen the dawn of many paid and free tools as well as a seismic shift in organizational structure as businesses hire official "listeners" in their evolution to a social business state. But while tools come and go a measurement strategy does not. This presentation takes a deep look at codified best practices in social media measurement that have come out of the West and can easily be applied to China's market where both API and tools are not available.
You will learn:
- Basic landscape of US market (overview of API's, tools available and more importantly how they are implemented for measurement success)
- Measurement tactics that work no matter what tools or resources are available
Eddie is a digital marketer. He has been deeply involved in the digital marketing industry for years.
Eddie is the founding partner of Frontiers Digital - a digital strategy agency that was co-founded with three other global marketers from AOL, MySpace, and the UK-based MediaRun Network respectively. Frontiers Digital now has become the digital arm of Milton Exhibits Group.
Eddie believes that everything in marketing progresses towards four major focuses: starting from the focus to seek for ideas, and then the focus to develop contents, engage interactions, and finally the focus to achieve outcomes. Each focus is interdependent with each other.
You can read Eddie's Bio at: http://milton-exhibits.com/eddie-choi/