Benu Aggarwal is a recognized expert in Internet marketing strategies for the travel industry. Her online interactive agency provides web 2.0 and search engine promotion strategies such as PPC, organic, e-mail marketing, and website development. An award-winning firm, Milestone is based in Silicon Valley and represents over 600 clients, including major hotel brands, premier resorts, and OTAs. Aggarwal oversees a team of Internet marketing and PPC specialists, designers, writers, and programmers. She has written several articles on search engine marketing and has co-authored the well-known Internet marketing handbook Hotels to HTMLs.
Jonathan Allen joined Incisive Media as director of Search Engine Watch in December 2009. Previously, Jonathan worked as a search marketing specialist for Incisive on leading B2B print/online publications and job boards in the legal, tech, and finance sectors (including Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs, and Computing Careers). Before Incisive, Allen worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network Moblog. In 2008, Moblog:tech's build of Channel 4's The Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's On The Move Award, and 3 BAFTA nominations.
Partner, Marketing Execution and Measurement
With 13 years of experience spanning management consulting, interactive marketing and measurement, Dave is responsible for leading the Marketing Execution and Measurement Group at Rosetta. This group of 150 people spans 3 core areas of expertise: Search, Online & Social Media, Relationship Marketing and Analytics/Optimization.
Christian Arno founded global translation company Lingo24 in 2001 in Aberdeen, UK, from the spare bedroom of his parents’ house. Today, Lingo24 is one of the fastest-growing translation companies in the world, with over 150 team members (Lingo-ists) at hubs in Edinburgh, London, Timisoara (Romania), Panama City, the Philippines, and New Zealand. Lingo24 specializes in translation and localization for the foreign-language internet, and translates over 60 million words a year for clients—including Bloomberg, American Express, Orange, the BBC, and MTV—in over 50 countries.
Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b and multivariate test plan creation, and client training/mentoring. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.
Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Expedia, CBS, Sony Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach.
Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference - a worldwide conference series focused on improving online conversions. He has published hundreds of articles about website usability, best practices in landing page design and tactics to improve website conversion rates, and he is also a ClickZ columnist and the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
President & Senior Strategist
Sanctuary Media Group
Chris Auman is a veteran Internet marketer, website developer and designer with over 20 years of experience in the trenches. As President and Senior Strategist at Sanctuary, Chris has successfully guided the online marketing efforts for companies large and small. Chris' clients range from family owned & operated retail operations with a local footprint of 1-10 stores to multinational Fortune 500 companies. Through his extensive and wide-ranging experience with design, development and Internet marketing, Chris is able to come to the table and solve problems from all angles and continually deliver profitable results for his clients.
Rick began his work with product feeds and merchant comparison shopping accounts while working at PriceGrabber.com. While at PriceGrabber, Rick found that most retailers needed help optimizing their product data feeds and efficiently managing their products across multiple sales channels.
In 2007, Rick Co-Founded CPC Strategy to help retailers outsmart their competitors on the comparison shopping engines. Since then, product feed strategies and technical specifications have become increasingly complex, with Google's newest product feed specifications released on July 11, 2011.
Today CPC Strategy manages the product feeds and merchant accounts for retailers such as Omaha Steaks, WWE Shop, BodyBuilding.com, Everything Furniture, Living Direct, Coastal Contacts and Accessory Geeks.
Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.
Andy Beal is the founder and CEO of Trackur, a powerful and affordable social media monitoring solution. He specializes in online reputation management and is the coauthor of Radically Transparent: Monitoring & Managing Reputations Online.
As CEO of Location3, Andrew Beckman (@andrew_beckman) oversees the strategic direction and business growth and provides insight into new marketing trends and technologies.
Prior to establishing Location3 in 1999, Andrew was an international sales manager for DoubleClick, where he helped to open international locations and train sales staff on U.S. search marketing principles.
Andrew sits on the Search Marketing Council for DMA. He graduated from the University of Maryland in 1996 with a bachelor’s degree in international business.
Adam has a passion for interactive marketing and takes a hands-on approach in helping AdRoll advertisers run wildly successful retargeting campaigns. Adam has ten years experience in display advertising. Before joining AdRoll, he was instrumental in launching and scaling the CPL network at Aptimus, a publicly traded ad network acquired by the Apollo Group. At Aptimus, he took a leadership role in almost every department: Business Development, Advertiser Operations, and Product Management.
Seth Berman is director of Global Marketing at BabyCenter, the #1 pregnancy and parenting web and mobile destination worldwide. BabyCenter supports moms at every stage of their child’s development and connects marketers with a highly engaged audience to deliver targeted life-stage solutions geared to the exact moment in the motherhood journey. Berman is accountable for marketing strategy, user acquisition, and email marketing in BabyCenter’s 21 markets globally.
Thomas is Founder and CEO of Refined Labs, as well as author for various publications and books and speaker at industry-leading events worldwide. He has been active in the Search Industry for over a decade. Thomas founded Refined Labs in early 2007 to develop a next-generation online marketing toolbox with a focus on cross-channel and cross-campaign optimization, as well as leading SEM bid management. The focus is on corporate PPC spenders as well as agencies across Europe that want an integrated view into their marketing campaigns — from PPC, Facebook Ads to Display, Retargeting and even TV. Clients using the technology include Lufthansa, SIXT or T-Mobile as well as agencies like Omnicom Media Group, metapeople or blueSummit and manage significant annual ad spend.
Director, Yahoo! Advertiser Solutions
As director of Yahoo! Advertiser Solutions, Marc Bishop leads product marketing and solutions development for the company's data-driven audience targeting businesses in the Americas. Specifically, he oversees revenue for behavioral targeting, third-party data partnerships, and closed-loop measurement solutions for Yahoo!'s Fortune 500 advertising clients. Since joining Yahoo! in 2004, he has held several positions with the company. Most recently, he led programming, promotion, and traffic generation for Yahoo!'s branded entertainment business. He also managed the launch of "Yahoo! Smart Ads"—Yahoo!'s industry-leading creative and messaging optimization product—into key industry verticals. Prior to joining Yahoo!, Bishop held management positions in both product marketing and product management at BEA Systems.
President and Chief Strategy Officer
Charles Black plays a key leadership role in developing Technorati Media's strategy and identifying market opportunities to support the company's continued growth. He has driven Epic Media Group/Traffic Marketplace's business development initiatives, including strategic partnerships, acquisition and data mining, platform creation and optimization, product formulation, and execution and M&A evaluations. Prior to Traffic Marketplace, Black served as director of business development at Specific Media, where he spearheaded large-scale data acquisitions and was a driving force behind efforts to improve network efficiency and performance.
Chris Boggs is a specialist with 13 years' experience in online marketing, with emphasis on search engine optimization, social media and paid search advertising. After starting in the field of health insurance, Chris has worked as an independent consultant and with agencies including Avenue A | Razorfish and Rosetta. His daily mantra is to promote effective integration between online marketing campaigns and design, user experience, and conversion optimization best practices.
Chris has worked in Search Engine Marketing within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization, since 2006, as President 2010-2012 and Chairman 2012-2013. He also serves on the SES Advisory Board and writes for Search Engine Watch and the Internet Marketing Ninjas Blog.
VP Global Markets
BlueGlass Interactive, Inc.
Michael Bonfils was one of the early pioneers in the search engine industry. Starting in 1996, he worked in-house for a multinational firm; in 2000-01, he was in charge of search engine strategy at Business.com. In 2001, he opened up his own firm and an office in Asia after recognizing that US-based online marketing agencies needed outsourced solutions to providing services to their clients outside of the United States. As the demand for his company’s services expanded into other countries, he spread out further into Asia, Europe, and eventually Latin America. Today, SEM International (a subsidiary of International Media Management Corporation) is part of Webcertain, providing search agencies and clients with a one-stop, centralized solution for international search engine marketing.
VP Online Business
June Bower leads a $100 million online business that reaches WebEx customers with online marketing, sales, and support. She is responsible for the group's global web properties, social media programs, and email cultivation and marketing. Her team generates over 60,000 leads a quarter, some resulting in purchases online and others leading to direct sales. She also works with partners to jointly promote and sell WebEx online. Prior to joining Cisco, Bower was vice president of consumer and entertainment marketing at Alcatel-Lucent. Previously, she held senior management positions at Openwave, Apple, 3Com, Octel, and Adobe. She was also head of corporate communications for Cisco and was responsible for corporate marketing strategy, worldwide public relations, market research, and corporate marketing programs.
Jessica Bowman is a leading advocate for in-house SEO and is known for creating innovative, advanced, sustainable, and scalable in-house SEO programs. Her IT background gives her a perspective different from that of many search marketers on how to execute SEO by integrating into existing systems and business processes. Her diverse experience in project management, website usability, and process analysis gives her the insight to ask the right questions in the right order to identify the best approach for implementing SEO at client companies. A long-time advocate of in-house SEO, Bowman leverages existing resources and talent to produce the maximum return on SEO investment.
Jim Boykin founded We Build Pages in 1999 as a web design firm; shortly after, he started specializing in SEO and link building. We Build Pages has grown to include 35 employees that use on-page optimization, link building, content creation, widget services, and internet marketing consulting to achieve higher traffic for a worldwide clientele. Boykin's blog on link building has won several awards and was recognized as "Best Link Building Blog" in 2006 and 2007 by Search Engine Journal. A true entrepreneur, Boykin leads his company forward by being active in the sales, production, and design of all projects. He speaks regularly on the topic of link building at several SEM industry conferences.
Nathan Bransford oversees a Facebook page with over 320,000 likes and a Twitter account with 84,000 followers. Since his arrival at CNET, the company's social media following has grown over 350% and has witnessed significant growth in user participation and engagement. Bransford is also a novelist and blogger with a personal Twitter account that has over 95,000 followers.
Co-founder and CEO
Personal Life Media, Inc.
Susan Bratton is co-founder and CEO of Personal Life Media, Inc., a lifestyle brand focused on personal and professional growth programs. A publisher of over 20 direct-to-consumer online information products, the company offers downloadable eBooks, membership sites, home study courses, and other content collections. Bratton has hosted the popular weekly show DishyMix since 2005, interviewing hundreds of famous media and Internet executives, authors, and innovators. She sits on the boards of a number of technology companies including ZEDO, Inc., 1 (800) FREE-411 aka Jingle Networks, Collarity, Inc., Merchant Circle, and Objective Marketer, Inc.; she also serves on the board of the Silicon Valley American Marketing Association. Her experience has ranged from first revenue generation at Mailblocks (sold to AOL) and Maven Networks (sold to Yahoo!) to management of a team of over 200 as SVP, sales and marketing, at Excite@Home. AdvertisingAge recognized her as a "Digital Media Master" and as one of the "10 Internet Pioneers." Silicon Valley/San Jose Business Journal named her a "2009 Women of Influence" in Silicon Valley. The Madison Avenue Journal awarded her a "Meteor All-Star Award" in 2007.
Sr. Manager Marketing
Massimo Burgio is an expert on international online business and a frequent speaker at search conferences across the world. He has been working in the Internet industry since 1996. In late 2006, he created Global Search Interactive (GSI), which helps global brands in the lifestyle, education, and technology markets engage with their target audiences through the integration of search, interactive, and social media. GSI also helps several search and interactive marketing agencies worldwide through a range of tailored consultancy, training, and campaign support services. He is a member of SEMPO, serving on the board of directors, Global Committee, and European Working Group.
Preston Carey leads Yandex's business development efforts in the United States and western Europe. Yandex is Russia's largest internet company and leading search engine, with 65% market share. Prior to joining Yandex, Carey spent over a decade working with industry leaders in technology and management consulting.
In 2008, Leslie Chacon founded User First, a user-experience research firm that offers usability consulting and full-service research studies. Under her direction, User First has become the leading provider of eye tracking research in the Southern California area. Her team has not only helped Fortune 500 clients improve user performance and efficiency, but also has also helped clients uncover key drivers of the emotional responses that create brand loyalty and, ultimately, significant ROI. The team achieves these measurable results through a dedication to collecting empirical data, integrating different data sources, using best practices in research, and closely collaborating with clients around research goals and outcomes. Chacon frequently speaks at industry events as an expert in eye tracking, often focusing on the power of combining eye tracking with other research methods.
Sr. Product Manager, Optimization Solutions
Tony Chen is the senior product manager of advertising solutions at Yahoo!. This includes Smart Ads, bidding, real-time bidding, targeting, and personalized retargeting. Prior to Yahoo!, Chen was a senior information technology consultant for 13 years.
SES Advisory Board; Senior Director of Marketing
Mikel Chertudi is a seasoned and innovative marketing executive who has a passion for leadership, building brands, and creating demand. He is responsible for fueling the global growth of Adobe through innovative, world-class media and demand creation programs. Chertudi has created a team of award-winning experts who focus on major digital channels including database marketing, search, display, mobile, and social, as well as traditional channels. He also oversees campaign strategy and execution of Adobe's $1B enterprise B2B business including the Online Marketing Suite and Customer Experience Solutions.
Group Search Director
Jonathan Cho oversees all of Mindshare's search business for clients and teams based in New York, Los Angeles, and St. Louis. His clients include successful and well-respected brands such as LG, Unilever, Sprint, SAP, Land Rover, Jaguar, and Boehringer Ingelheim. He provides strategic direction to clients in how they measure their online search presence compared to their competitors, and finds ways to use that data to make their online investments work for efficiently for them. Prior to joining Mindshare, Cho led the global search strategy for Samsung and Avon while at Starcom MediaVest. There he built a global search marketing network that operated in all the major international regions and markets that included over 40 countries.
Director of Product Management, Bing Local and Mobile
Andy Chu oversees the product management and GTM of Bing for Mobile across mobile phone platforms globally. Prior to this role, he led the planning, product, and partner-management organization of Windows Live for Mobile, including Messenger and Hotmail. He grew the business to over 70 million in monthly mobile unique users and over 100 million in revenue. He also structured a number of strategic mobile operator and OEM deals, including Nokia, Samsung, RIM, Orange Group, and Vodaphone Group, during his tenure. Chu has held a number of strategy, planning, and business development positions spanning the communications, media, and cloud-computing industries at Microsoft.
Christine Churchill is president of KeyRelevance.com, a full-service Dallas search engine marketing company offering search engine optimization, web analytics, social media marketing, and pay-per-click management services. KeyRelevance's clients range from small businesses to large publicly-traded companies and cover a wide range of verticals, including travel, education, e-commerce, and the automotive industry. Churchill speaks regularly at international search conferences such as Search Engine Strategies, WebmasterWorld, Search Marketing Expo, and the Small Business Marketing Unleashed Conference. She was a member of the founding board of directors of the Search Engine Marketing Professional Organization (SEMPO) and has served as an officer of the board for the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) since its inception. She holds a master's in business and has over 10 years of online marketing experience.
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing SEO, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker and educator. He is also the author of Search Engine Optimization All-in-One for Dummies—more than 700 pages of hands-on SEO guidance, with the second version published in January 2012.
Head of Marketing
Tamara Colagrossi drives the brand, positioning, and marketing strategy for Marchex's suite of digital call advertising offerings. She spent many years at Microsoft, including four years in the Microsoft Advertising organization, where she was responsible for marketing strategy and advertiser-facing communications for paid search via Bing and Microsoft Advertising adCenter. Colagrossi began her career at Avenue A, a pioneer in the online advertising space. She has focused solely in the technology space, with experience in marketing customer relationship management software, mobile, and e-learning with an emphasis on driving online consumer behaviors while driving measurable results.
Senior Product Manager
Katy McDougall-Collins is a Senior Product Manager - SEO at AOL/MapQuest Inc. She has been with AOL for 4 years and has helped numerous channels within the company increase their SEO and Social traffic substantially including Autoblog, AOL Autos, Moviefone, The HuffingtonPost and MapQuest. Katy has been in the online marketing industry for over 7 years working both in house and at online marketing agencies. When not obsessing over hash tags, keywords and url structure, Katy enjoys playing soccer, running, camping and chefery.
Director of SEO
Ray "Catfish" Comstock has more than 10 years of experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. He has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community. Comstock writes thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews.
GroupM Search - The Americas
Chris Copeland is CEO of GroupM Search, the digital vision and search specialist division within GroupM, the world's largest media investment management organization responsible for more than one-third of the world's media buying. He is responsible for helping clients understand what's next in the emerging areas of digital including search and social media, as well as how to leverage paid, owned, and earned media to accomplish their communications initiatives. His remit extends across all of GroupM's media communications planning companies—Maxus, Mediaedge:cia (MEC), MediaCom, and Mindshare—and to the stand-alone brands such as Catalyst, Outrider, and M80. A seasoned digital expert, Copeland has helped lead the development of the GroupM Search practice to its current standing as the number-one global search entity and the first billion-dollar client of Google. He regularly provides senior-level integrated strategy direction to Fortune 100 companies, including AT&T, Dell, and Microsoft. He is an active member of several boards including the Google, Yahoo!, and MSN Advisory Boards.
Paul Corkery is Bing Ads Product Manager for Search Platform and Tools at Microsoft. This includes support for customer experiences across Bing Ads Web, Bing Ads Editor, API, and tools like Bing Ads Intelligence (BAI). Previously, Paul was a Search Account Manager, helping premium search advertisers manage and optimize their Bing Ads campaigns to meet their marketing objectives. Leveraging his experience working with Premium Direct, Agency Managed, and API enabled search customers, Paul went on to become the voice of the premium customer segment into Bing Ads engineering. With the arrival of the Yahoo! Bing Network, Paul's platform and tools expertise was heavily leveraged in the execution of the North American transition.
Tim Coughlin holds responsibility for business development, marketing, and strategic partnerships for Translations.com. He joined Translations.com in 2000 as the director of corporate communications, bringing six years of marketing and communications experience to the company. Previously, he held senior account positions with leading marketing and public relations firms, including Edelman Public Relations Worldwide and Burson-Marsteller, where he managed programs for clients including LEXIS-NEXIS, Warner-Lambert, Pfizer, and DiscoveryHealth.com.
Technical SEO and Analytics Consultant
Thom Craver has been coding HTML since 1993 and has been involved in search marketing since 1999. He led one of the first web marketing firms in Rochester, NY for eight years until successfully merging with an interactive agency in 2004.
His employment experience also includes a senior search position at nationally renown TopRank Online Marketing and US News Top-Ranked Rochester Institute of Technology. Thom led all Web and social presences for the Saunders College of Business and led analytics strategy efforts for RIT's mobile initiative. He still serves as an adjunct professor for Saunders College and tutor for National Technical Institute for the Deaf.
Part of the ClickZ Academy faculty, Thom is a regular contributor to Search Engine Watch and has authored training manuals published by SVI Training Products and Technical Learning Resources. His book on web analytics drops in 2013.
Senior Director, Mobile Sales Strategy
Paul Cushman is responsible for the monetization strategy for Yahoo!'s mobile advertising solutions. Prior to joining Yahoo!, he held senior positions at three mobile start ups in the U.S. covering text messaging (m-Qube, bought by Mobile Messenger from Verisign), visual search (Neven Vision, acquired by Google) and widgets (Mobio). Before coming to the US, Cushman worked for McCann-Erickson Worldwide for more than 10 years in Hong Kong, Saigon, and Jakarta; he began his career in London, working in sales promotion.
Founder and President
Craig Danuloff is Founder and President of ClickEquations Inc. developer of the ClickEquations paid search management platform for large search advertisers and agencies. He's been involved in PPC since 2004 and has overseen search management accounts for companies in both the Fortune 100 and the Internet Retailer 100.
Craig was Founder and CEO of iCat Corporation, an early leading ecommerce software provider which was acquired by Intel Corp. in 1998. He spent two years as President of eColony, early-stage venture fund founded by Internet Capital Group. Craig is the author of over 20 best selling computer books. He is a graduate of the University of Colorado Leeds School of Business.
Sr Product Manager, SEO
Michael DeHaven serves as the SEO product manager at Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales. With over 14 years of experience in the online marketing industry, DeHaven has developed and implemented holistic SEO strategies for leading websites such as CareerBuilder.com, Travelocity.com, and Hotels.com. His expertise lies in the developing synergies between SEO and the various other components of solid strategic online marketing plans.
Fionn Downhill founded SyCara as CEO of Elixir Interactive. It was originally Elixir's internal SEO system, built specifically to meet their needs as an agency trying to grow and scale and provide consistent results, quality control, and reporting to their clients. SyCara is an enterprise-level-SEO, monitoring, reporting, auditing, and tracking system providing a unique workflow management system. Downhill now provides the strategic direction for the company. SyCara is designed to serve a much wider audience, including agencies, enterprise-level SEOs, and medium-sized business who need to streamline their SEO efforts and reduce their costs. Downhill is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO) and a founding member and past chair of the SEMPO Institute.
Karl has been working in many parts of the Web industry. His main challenge in his professional life is to connect people with technology. From 2000 to 2008, he was Web Community Liaison, HTML WG staff contact, QA Activity Lead and Conformance Manager for W3C. He is now working for Opera Software.
Jamie Duklas leads the social media consulting practice at Booyah Online Advertising, working with clients including Vail Resorts and DISH Network. He is on the board of Mile High Social Media Club and serves as a guest lecturer at the University of Colorado-Boulder. He is a frequent conference speaker and has worked with organizations including the American Marketing Association, SES, Online Marketing Summit, and Social Media Club. Previous to Booyah, Duklas led social media strategy for Boeing subsidiary Jeppesen and served as director of marketing for a social network start-up.
A widely recognized authority and pioneer in persuasion architecture, persona marketing, and improving online conversion rates, Bryan Eisenberg is the co-author of the best-selling books Call to Action, Waiting for Your Cat to Bark?, and Always Be Testing. He is the co-founder and chairman emeritus of the Web Analytics Association and serves as an advisory board member of SES, the eMetrics Marketing Optimization Summit, and several venture capital–backed startups. eConsultancy members have recognized him as one of the top 10 User Experience Gurus.
Digital Marketing Expert
Named one of the top 20 most influential PPC experts by PPC Hero, Noran is a digital marketing consultant, columnist, speaker and instructor. She is a board member of the local Los Angeles chapter of SEMPO, as well as an Associate Instructor of the Master Certification in Conversion Optimization Course at Market Motive.
She specializes in analyzing the PPC customer journey, creating buyer momentum and optimizing their experience from click to conversion. Her passion for understanding today's customer is a key driver to her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics, and conversion optimization.
In addition to writing for publications such as SES Magazine and ClickZ, Noran is also a frequent speaker at the SES conferences, the Internet Marketing Conference and the Online Marketing Summit.
When Noran is not online, she is either traveling or diving with sharks in the Red Sea.
Eric Enge is the president of Stone Temple Consulting, a six-person SEO firm with offices in Massachusetts and California. He is also vice president of marketing for Moving Traffic, Inc., a web publishing company that publishes its own websites, which can have tens of thousands of pages. He handles all SEO for Moving Traffic.
eBusiness Platform Manager
Kevin Espinosa is a graduate of Bradley University and has held many positions at Caterpillar Inc such as Lab Engineer, Dealer Service Operations, Project Leader in Software development, Dealer Account Manager, 6 Sigma Black Belt, CRM Analyst, and Web Service Manager, and his latest is Channel Development Manager. He has experience in Dealer Service Operations, Customer Relationship Management, Call Center Operations, Multi-channel Marketing, SEO/SEM, and Social Media. As mentioned, Kevin is currently the Channel Development Manager responsible for Caterpillar’s customer facing applications PartStore, Build & Quote, and CatUsed.cat.com. In addition, he is responsible for public facing web site strategy, social media strategy, CRM center of excellence and strategy, and the development of new marketing capabilities.
Liana "Li" Evans is the author of the book Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media and co-founder and CEO of LiBeck Integrated Marketing. She is an online marketing veteran with experience in search marketing and social media marketing. Her deep technical background and her public relations experience enable her to partner with clients for establishing successful online marketing campaigns that combine cross-channel tactics. Evans was the SEO and social media marketing architect for as QVC, Comcast (Fancast), and several other companies of various sizes. Her wealth of knowledge in dealing with large e-commerce and content sites gives her a wide perspective into what it takes to launch successful marketing campaigns in the online space.
Allison Fabella directs all strategic and tactical SEO and social media initiatives for the southeast's largest newspaper, The Atlanta Journal-Constitution (plus AccessAtlanta, AJCHomefinder, AJCExchange, and other sites). She also serves as the AJC's SEO and social evangelist, holding training courses for the paper's vital personnel including editorial, IT, design, and management. She began her search career at the Atlanta-based search marketing agency Prominent Placement. She then moved to the publishing company Primedia, where she managed SEO for several well-known sites. Having done search both on the agency side and in house, Fabella offers a well-rounded perspective of search marketing. She is a founding member of Atlanta SEMPO and serves as their VP of programming. She was featured in Bruce Clay's popular "Six Questions" series and, in 2009, was named one the most influential women in search.
Dave Feldman is a Search Evangelist at Microsoft.
He champions Microsoft’s Bing and adCenter products through engagement with advertisers, agencies, and search industry influentials.
Based in Seattle, Dave focuses on relationships and partnerships with Microsoft’s top customers to increase awareness, demand, and adoption of Bing and adCenter. This includes showcasing the latest search platform and product innovations Microsoft brings to market. By engaging with key advertisers, agencies, and internal product teams, Dave ensures the voice of the customer influences the direction of Microsoft’s search products.
Dave has written numerous articles for industry publications, including adotas, DM News, and DIRECT Magazine, and was a regular columnist for Search Engine Land. He has spoken at industry events across the country including SMX and PhoCusWright.
Previously at Microsoft, Dave managed a team of search account managers, responsible for revenue growth and customer satisfaction in the strategic segment. Prior to joining Microsoft, Dave was a client services director at iProspect where he led search marketing engagements for Fortune 500 customers across multiple verticals. He has worked as a multimedia specialist with McKinsey & Company, as an art director at an advertising agency, and as a marketing communications and graphic design consultant.
Jeff Ferguson is the CEO of Fang Digital Marketing, a strategic consulting agency that specializes in internet marketing, including search engine marketing, display, social, and affiliate programs. He has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. He has also served as a consultant for American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota. Ferguson is a regular presenter at Digital Hollywood, Online Marketing Summit, Search Marketing Expo, Consumer Electronics Show, Ad:tech, and SES. He has served as a member of SES' advisory board and is a board member of the Los Angeles chapter of the Search Engine Marketing Professional Organization.
Andrea Fishman is a partner and vice president of strategy at BGT Partners, a leading global interactive marketing agency, and directs BGT’s Chicago office. A 2010 Stevie Awards Finalist as Best Executive in a Service Business and CIMA Digital Person of the Year Finalist, Fishman is a nationally recognized expert on interactive marketing. She speaks at events across the country and contributes regularly to ClickZ, BtoB Magazine, SES Magazine, Chicago Business, CMO.com, Website Magazine, Sitecore’s blog, and eHealthcare Strategy and Trends.
Duane Forrester is a senior product manager with Bing’s Webmaster Program. Previously, he was an in-house SEM running the SEO program for MSN in the US and the Americas. He is the founding co-chair of SEMPO’s In-House SEM Committee and served on the board of directors of SEMPO. He is the author of two books: How to Make Money with Your Blog and Turn Clicks into Customers. Forrester was a moderator at www.searchengineforums.com and maintains his own blog at www.theonlinemarketingguy.com. When writing for Search Engine Land, Forrester’s main focus was on in-house search marketing, both how to manage it and who were the key players in the industry.
Director of Business Development
Cam Fortin is responsible for Wine.com's search engine marketing and optimization, customer and web analytics, and mobile product development; he is also responsible for growing the sales site WineShopper.com. He began his career at Bain and Company as a management consultant.
Todd Friesen is an SEO strategist and consultant and is considered to be an SEO pioneer. Previously he was Director of SEO at Performics and prior to that, VP of Search at Position Technologies. He entered the SEO world in 1998 and has since worked with top-name clients such as Sharper Image, Nike, Neiman Marcus, and Accor Hotels North America on natural search optimization. Friesen was the director of SEO for Range Online Media, where he managed SEO campaigns for large B2C online retailers such as Macys.com and CompUSA. An expert in search engine marketing, he is a former administrator at Webmasterworld.com and a former moderator of the Search Engine Watch Forums. He is co-host of the popular "SEO Rockstars" show on WebmasterRadio.FM and sits on WebmasterWorld's conference advisory board.
Senior Manager, Paid Media
Alex Funk leads a team of cross-functional digital marketers in the areas of SEM, social media, user experience design, multivariate (MVT) landing page testing, and advanced analytics. At Covario he has managed award winning, global, enterprise-level programs and achieved unprecedented success for world-leading brands including Adobe Systems, Research in Motion (Blackberry), Intel, Urban Outfitters, and Nikon. Prior to Covario, Funk was a marketing consultant at digital-telepathy, where he built go-to market plans for Hard Rock Hotels, Mozilla Firefox, Napa Auto Repair, and a host of early-stage startups.
Director of Product
Nicholas Gadacz is Director of Product at Marin Software, provider of the leading digital ad management platform. He previously was director of search at Cafe Press, where he ran search engine marketing and search engine optimization. Specializing in building in-house search platforms, he has created a unique blend of in-house technology to solve specific business problems. Previous to Cafe Press, he was the SEM architect at CNET. Gadacz is also involved in product development and has filed for three patents. His most recent patent, which he filed while at CNET, relates to SEO and user-generated content. He has spoken about search and social marketing at SES San Francisco, eTail, and many other conferences.
Rob is a speaker, educator, strategist, and renowned expert on the topic of online marketing, search, social, and content. In addition to client work and strategic development as VP of Strategy at iCrossing, a unit of Hearst Corporation, he speaks regularly at many industry events, including SXSW, ad:tech, Search Marketing Expo, SES, WebmasterWorld/Pubcon, and OMMA, among many others, and has also guest lectured at NYU on graduate studies topics in marketing. Rob was featured on the cover of the spring 2012 issue of Search Marketing Standard, and has been interviewed and quoted by many top business and news publications. Some of these include The Wall Street Journal, Dow Jones, Reuters, Mashable, MediaPost, Adweek, Ad Age, Direct Marketing News, Mobile Marketer, Smart Business Magazine, Search Engine Watch, Clickz, CNNMoney, and The Dallas Morning News.
Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. He has written extensively about internet marketing for more than a decade and is the author of Advanced Google AdWords. The first advanced AdWords seminar leader, he works directly with Google to train companies on AdWords. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Brands he has worked with include Amazon, Yahoo!, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.
SES Conference & Expo
Christian has been a part of the SES team since 2009. As marketing manager, he's specialized in branding as well as interactive and social media marketing campaigns, focusing on the growth and engagement of attendees for the global conference series. Before joining the SES team Christian supported the Incisive Media North American corporate marketing division, responsible for a corporate wide rebranding campaign, as well as marketing support for up to 30 regional and national publications.
Previously Christian interned at the Office of New York State Senator Michael Balboni as well as the Office of Nassau County Legislator Denise Ford, managing constituent affairs, and media relations.
Ryan Gibson is responsible for sharing research and developments and facilitating networking between RKG and the industry. He has managed multimillion dollar programs for both internet-only and multichannel retailers. He continues to develop projects that help retailers find opportunities to increase the profitability of their online marketing programs. Prior to joining RKG, Gibson worked at Capital One, where he was responsible for the management and analysis of work flow processes that ensured that Capital One's credit bureau team remained in compliance with federal regulations. He regularly speaks at industry events and guest lectures at the University of Virginia and James Madison University School of Business.
Maura Ginty has more than 13 years of online marketing experience. She has founded and advised on search, content strategy and social media programs at Fortune 500 companies as well as small businesses. She currently leads marketing for GeoEx, a San-Francisco-based adventure travel company.
Maura is an alumni of the Google Technology Advisory Council and a frequent speaker at leading industry events such as SXSW, Dreamforce, Search Engine Strategies, SMX, Online Marketing Summit, and Conversion Conference. In her spare time, she travels to farflung corners of the planet as a cover for her obsession with maps, local cheese, and obscure languages.
Aaron Goldman is chief marketing officer at Kenshoo, a digital marketing software company that engineers global technology solutions for search marketing and online advertising. Prior to Kenshoo, he founded Connectual, a digital marketing consulting and matchmaking firm that helped companies including Omnicom Media Group, Info.com, Adify Media, and Elevate Studios with marketing and business development. Before starting Connectual, Goldman served as vice president of marketing and strategic partnerships at Resolution Media. During his nearly five-year tenure on the executive team, he managed corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft. Goldman is the author of Everything I Know about Marketing I Learned from Google.
Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.
Danny Goodwin is an associate editor for Search Engine Watch, where he also covers the latest search marketing and industry news on the SEW blog. He has copyedited columns for both SEW and ClickZ. Prior to joining Incisive Media in 2007, he worked in various newsroom positions and as a freelance copy editor.
Eli Goodman leads the business development and research team for comScore's Product Specialty division, where he plays an integral role in educating the industry on how to best merge marketing functions across platforms, including traditional portals, online video, television, search, social media, display advertising, and mobile. He is a veteran of the technology and market research industry, with experience in search, display advertising, mobile, video, branding, public relations, and marketing. Prior to joining comScore, Goodman worked at Hitwise, where he honed his knowledge of the web analytics industry, focusing on search projects related to retail, travel, financial services, and publishing. He began his career at Gartner, Inc., as a member of the business development team for the Research and Consulting division.
Founder and CEO
David Greenbaum is the founder and CEO of BoostCTR, a crowdsourced network of expert PPC copywriters supported by a sophisticated testing platform. BoostCTR is increasing the effectiveness of PPC advertising by creating a marketplace for the best copywriters to compete in real-life PPC ad contests. BoostCTR is also pioneering the industry's first comprehensive methodology for optimizing ad copy. Every week on its blog, BoostCTR puts out a Win-of-the-Week post describing an interesting ad optimization.
Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.
Dax Hamman has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing, and email marketing. Prior to Chango, he founded and led iCrossing's global display media group, a role that led to the development of Performance Display, a data driven method for building ROI-oriented campaigns. The highly successful methodology utilized the interplay between search and display to its fullest.
Chief Marketing Officer
Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation. His expertise includes web-focused architecture, copy writing and wireframing, corporate and direct sales, and search engine optimization. While serving as CEO for Orabrush, he envisioned the Orabrush YouTube campaigns that brought Orabrush more than 30 million views in less than a year. He recruited an all-star management team for Orabrush, including the company's CEO, COO, and CFO.
Kristjan Mar Hauksson (@optimizeyourweb) is the founder of Nordic eMarketing and has worked as a consultant for Fortune Global 500 corporations, and small brands located in his home country, Iceland. Kristjan has also extensive experience working in online crisis management for government agencies, and has through his career worked with governments and/or their agencies in Europe, America, Africa and Asia.
Kristjan specialises in multilingual Internet Marketing and is the co-author of the highly regarded book "Global Search Engine Marketing". His specialty is assisting companies in gaining international visibility through search engines and the holistic usage of the Internet as a global marketing medium. He co-wrote the first (and still only) book about the topic of Internet Marketing in his home market and is the founder of the Iceland SEO/SEM forum, and sits on the board of directors at SEMPO (Search Engine Marketing Professionals Organisation). Kristjan Mar is on the advisory board for Bing Advertising.
He studied Electrical Technology with an emphasis on Electronics at Reykjavík Technical College (IS); he has a degree in Systems Analyzing from the Private School of Iceland Computer and Engineering (IS), and an Internet Marketing degree from University of British Columbia (CA).
Michael Hayward is the CEO of ROI Labs, a leading provider of global web analytics consulting services. He specializes in the strategy, implementation, and development of analytics and marketing solutions and technology. His experience in e-commerce, branding, marketing, and analytics leadership includes over 23 years with Four Seasons Hotels and Resorts. He led the development of Four Seasons' family of websites, as well as its search, social, email, customer data, and analytics efforts. Hayward is an industry thought leader and a regular speaker at Cornell University, the University of Western Ontario's Ivey School of Business, and the University of Toronto; he is also an advisory board member of the HSMAI Travel Internet Marketing group.
Christopher Heine reports on social media, sports/entertainment marketing, retail, CPGs, and e-mail. He has covered digital marketing since graduating from the University of Nebraska-Lincoln in 1999.
Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Patch.com.
In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.
Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university\'s digital media management program.
Director Online Merchandising
Lauren Hufnal is responsible for communicating the value and effectiveness of Bing and adCenter through engagement with premium advertisers, field partners, and industry influentials. Previously at Microsoft, she was an account executive on the search agency sales team, where she focused on building and maintaining relationships with top SEMs. She also spent time at Microsoft as a search analytics manager in the health, beauty, and pharmaceutical verticals, and as a senior search account manager aligned to premium advertisers and agencies. After starting her career in print media at GDAC, Hufnal made the switch to online advertising in 1999. She worked on search, display, and email campaigns at Philadelphia agencies i-frontier (now Razorfish) and IIG (now Whitman Hart), as well as at Digitas NYC.
Bill Hunt is considered the top thought leader on global search engine marketing and is an internationally recognized search marketing speaker, having spoken at conferences in over 30 countries. He is the coauthor of the best-selling book Search Engine Marketing, Inc.: Driving Traffic to Your Company’s Web Site, now in its second edition, from IBM Press. He also writes a popular blog on search and social media marketing as well as monthly columns for various publications. He is also a member of the SES Conference Advisory board.
After entering the Internet industry in mid 90's, Motoko established AJPR in 1998. Since then, she has been providing Search Marketing Services targeting Japan and Asia to businesses from around the world. Her search marketing services with her extensive knowledge of Asia and Japanese market have been highly valued and resulted in significant impact for some of the world's popular brands' search marketing campaigns. A number of her articles have been published on industry websites and printed media including MarkeZine, Multilingual Computing and International Journal of Localization, and ClickZ. She also writes about the Japanese online market on her blog. She volunteers her time at SEMPO, where she serves as a chairman of SEMPO APAC Committee.
Director of Display Media
Booyah Online Advertising
Emily Iverson is the Director of Display Media at Booyah Online Advertising, a Denver-based agency that specializes in all things digital. Emily strategizes and manages successful display, tablet, video, mobile and social campaigns for DR and branding initiatives for clients including DISH Network, Blockbuster and Vail Resorts.
Emily joined Booyah Online Advertising after working on the client side at Helzberg Diamonds as an Interactive Marketing Specialist where she managed a large email prospecting and retention campaign. Prior to Helzberg Diamonds, Emily got her start at Kansas City based ad agency, MMG Worldwide, where she bought, planned and executed advanced campaigns for travel & hospitality clients. Emily remains very passionate about the digital space and constantly strives for the next best thing for her clients.
Mark Jackson joined the interactive marketing fray in early 2000. His journey began with Lycos/Wired Digital, where he managed several integrated marketing programs with a focus in the finance vertical. He then worked with AOL/Time Warner on cross-platform marketing programs. After the bubble burst, Jackson established an interactive marketing agency and has since cultivated it into one of the most respected SEO firms in the US. He is a board member of the Dallas/Fort Worth Search Engine Marketing Association and a member of the Dallas/Fort Worth Interactive Marketing Association. He spent several years in traditional marketing (radio, television, and print) prior to venturing into all things web.
As Product Manager of Paid Search at ChannelAdvisor, Jason James is solely responsible for developing the product roadmap for ChannelAdvisor's Paid Search solutions to meet the demands of the ever-changing search engine landscape. He focuses on implementing paid search strategy, developing tests and analysis, managing client expectations and directing Channel Analyst activities. James has worked in the information technology industry for close to twenty years, spending more than six years focusing on e-commerce solutions. Having immersed himself in the online retail aspects of this key revenue driving channel, James stays up-to-date and ahead of emerging trends and developments on the major search engines. Personally managing multiple accounts for a number of the largest retailers in the country, he is respected as a specialist and thought leader in the e-commerce industry.
Jason received a Bachelor of Arts degree from the University of North Carolina at Chapel Hill and was certified in Computer Science at North Carolina State University. Prior to joining ChannelAdvisor, Jason worked for widely respected software companies such as IBM and Red Hat.
Janssen started her career in Online Marketing in 1998 by building and managing web sites and programs to deliver traffic and conversions. Since then she has worked with numerous B2B and B2C companies to help develop and build upon online strategy. Clients such as Converse, gDiapers, Icebreaker, Lion Brand Yarn, Lucy, Nautilus, Tazo Tea, Oregon State University, Murad, Grand America Resorts, Provenance Hotels, Trend Micro, Lattice Semiconductor, RealNetworks, IDG Publications, and Right Management have benefitted from her SEM and Social Media strategy as she currently oversees the Anvil account team, manages all services, and helps to direct high level strategy. Janssen is a regular speaker at national industry events such as Search Engine Strategies, Online Marketing Summit, Direct Marketing Association, and Internet Strategy Forum and writes for publications like Search Marketing Standard. Janssen has over 5 years of teaching experience which includes being a lead instructor for the Online Marketing Institute, an adjunct professor for Portland State University and leading custom training programs on SEM, SEO and Social Media. Janssen currently serves as President of SEMpdx, a local professional organization. Outside of Anvil and charity work, Janssen has competes as a marathoner, qualifying for the 2004 Olympic Trials and recently the upcoming 2012 Olympic Trials.
Greg Jarboe is president and co-founder of SEO-PR, a pioneer in combining search engine optimization with public relations. He writes for Search Engine Watch and ReelSEO.
Jarboe is the author of YouTube and Video Marketing: An Hour a Day. He was a contributor to Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki as well as Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty. Jarboe was also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller.
Jarboe teaches courses in the Rutgers Mini-MBA Programs in Digital Marketing and Social Media Marketing and is the Online PR faculty chair at Market Motive. He is a frequent speaker at SES, the leading global event series about search and social marketing, and conducts interviews for the SES Conference & Expo channel on YouTube.
Horst Joepen brings extensive experience in software and enterprise IT to the Searchmetrics executive team. He is responsible for strategy, finance, worldwide sales, and marketing. Before joining Searchmetics, Joepen founded Webwasher AG, which he developed into a global IT security business. In 2007, he transformed the German company Xtramind into a major CRM software company, and successfully sold it to Living-e AG. Prior to this, Joepen served in various IT management positions at Siemens. He began his career in technology at Nixdorf Computer. Joepen also serves on the board of the Swiss company E2E Ltd., a provider of a highly innovative SOA/ERP product.
Timothy is a Developer Advocate at Google working on the Google+ project. He has taught broadcasting, theater, programming, and various forms of new media at the University of California at Santa Cruz, the Academy of Art University, and the Digital Media Academy. He has a B.S. in Computer Engineering, a Theater Arts graduate degree, and an MFA in Digital Arts and New Media from UC Santa Cruz. In his spare time he announces for the Santa Cruz Derby Girls and the Silicon Valley Roller Girls. He believes in improving life through science and art. Contact: timothyjordan.com
Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards. He is a well known entrepreneur and thought leader in the digital marketing industry, named one of Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40" in 2006. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry's most recognized education event, the Online Marketing Summit. Now, Aaron serves as CEO and Founder of the Online Marketing Institute.
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
Kate Kaye is a senior editor at ClickZ News. As a daily reporter and editor for the original news source, she covers beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign ’08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. She created ClickZ’s Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. Kaye began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets.
VP, SEO and Conversion Optimization
Since joining Performics in 2005, Chris has handled all aspects of clients' natural search programs, including account management, strategy and active implementation. With a wealth of experience in training and consulting on all aspects of web technology and e-commerce infrastructure, Chris brings a unique perspective to SEO. Chris currently manages a team of specialists who solve client problems. Chris earned a Bachelor's degree in Economics from the University of Michigan and a Masters degree in Business Information Technology from DePaul University. Chris has spoken at the Search Engine Strategies (SES) conference, the American Marketing Association, and M2W-HC.
SES Advisory Board; International Search Strategist, Author
Beyond Ink USA
A search marketing industry thought leader, Anne Kenney co-authored the first book on international SEO and PPC, Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Kennedy was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.
Senior Marketing Consultant
Melinda Krueger is a a digital marketing veteran, starting with direct, moving to interactive, specializing in e-mail, and now charting a course for mobile marketing. Working with the best agencies in the business, she has helped Harley-Davidson, Miller Brewing, Sears/Kmart, CDW, and many others build their interactive marketing programs. As the Email Diva, she answered questions on all aspects of the practice, and now writes a monthly column on mobile marketing for ClickZ. Krueger is a highly-rated speaker for professional organizations and business schools.
Arnie Kuenn is the president of Vertical Measures, which specializes in providing strategic search, social, and content marketing services to help businesses grow by obtaining more traffic and conversions. He has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association. Kuenn is the author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. He is a frequent speaker at conferences and organizations such as PubCon, SMX, SES, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism. He is also an instructor for the Online Marketing Institute.
Mike La Rotonda is the CEO and Chief Product Officer of Votigo, a leading social media technology and service provider that helps businesses better engage and communicate with their customers through contests, user-generated content, and other promotions apps. La Rotonda is a seasoned product leader with over 15 years of experience creating and managing consumer internet services for companies such as Yahoo!, ConsumerReview, and PointCast, with more than a decade of focus on online communities and user-generated media. Since co-founding Votigo – a Facebook Preferred Developer Consultant - in 2006 La Rotonda has guided product strategy and helped consumer brands including Ford, AOL, Intel, Starwood Hotels & Resorts, Simmons and Chipotle, plus top-tier advertising and marketing agencies, like Fleishman-Hillard, DraftFCB, Ogilvy and Wunderman, develop and implement social media marketing campaigns.
Founder and CEO
Encore Media Metrics
Steve Latham is the founder and CEO of Encore Media Metrics, a leading provider of campaign measurement, attribution, and reporting services for brands and agencies. Prior to founding Encore, he founded, grew, and sold Spur Interactive, a strategic marketing agency that specialized in digital marketing and advertising. At Spur Interactive, he planned and managed interactive campaigns for leading brands, including FedEx Office, Continental Airlines, and ConocoPhillips. With a background in finance and private equity, Latham is a thought leader and expert practitioner in measurement, reporting, and attribution of online media. Since 2006, his team has been on the cutting edge of analyzing user engagement and quantifying the impact and roles of various online media in creating awareness, consideration, preference, and loyalty for brands.
Adaline Lau, ClickZ Asia’s editor, oversees day-to-day editorial operations covering digital marketing including search, social media, mobile, analytics. Before ClickZ, she was a senior reporter at Marketing Magazine and worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.
Matt Lawson is responsible for worldwide branding, demand generation, and product marketing at Marin Software, provider of the leading platform used by advertisers and agencies to manage search, display, and social advertising. Prior to Marin, he was an executive at Spock Networks, a venture-backed people search engine. Previously, he held marketing and product leadership positions at Coremetrics, one of the early innovators in web analytics and paid search marketing. Lawson authors a regular column for Search Engine Land, and written articles for Search Engine Watch, MediaPost, Adotas, and other publications.
CEO of Apogee Results, a McKinsey & Co. and Dell Computer veteran, Bill draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has been driving provable revenues through Internet marketing techniques since the mid 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet.
As CEO and founder of Apogee-branded marketing companies (Search, Results, and Campaigns) Bill has guided them all from inception to success, creating of the 20 largest independent SEM's in North America and one of the fastest growing companies on the Inc. 500 list.
Bill also serves as president of the Austin Interactive Marketing Association, and was the chairman of SEMPO's (Search Engine Marketing Professionals Organization) N. America committee. Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University.
Rob Leathern founded XA.net in 2008. Recognized as an expert in the field of online advertising and e-commerce, he has built scalable technology–based media businesses and has advised Fortune 500 companies and startups alike on their online revenue-generating strategies. He was previously COO at Consorte Media, an online advertising company focused on the Hispanic market. Before that, he was vice president of business development for Root Markets and general manager of advertising at LinkedIn. Before LinkedIn, Leathern built NexTag's display advertising lead generation and media business, propelling the firm to a position as a top five US online advertiser according to Nielsen//NetRatings.
Kevin Lee has been an acknowledged search engine marketing expert since 1995. He translates his years of SEM expertise into Didit’s proprietary Maestro search campaign technology. His column for ClickZ, “Paid Search Strategies,” is read by thousands. He is a founding board member of SEMPO and its first elected chairman, member of the DMA Search Engine Marketing Council, and member of the IAB Search Committee. The Wall Street Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, and other press quote him regularly. Lee lectures at leading industry conferences and at NYU, Columbia, Fordham, and Pace.
Rosemary Lising joined iProspect in June 2012 and leads search and performance marketing on the General Motors business covering Asia Pacific, Middle East, Africa and Russia.
Prior to joining iProspect, Ms. Lising headed GroupM Search where she was responsible for developing and growing the search business practice across Asia Pacific. This included business planning and operations, business development, agency integration and training development.
Rosemary has been a leading Search Marketing expert since the early days of this field. She has over 15 years of experience in Digital Marketing. Prior to joining GroupM Rosemary established the Search Marketing & Online Media practice for Blue Interactive Marketing – now a WPP company Possible. At the time, she expanded the company’s business offering by developing a Search and Media discipline. Key global and Asia-wide clients included: Hewlett Packard, eBay, Lufthansa, BEA, and Polycom.
Recognised as a Digital and Search Marketing industry leader, Rosemary speaks at industry conferences and produces globally recognised digital best practices in marketing.
Prior to Blue Interactive Marketing she was as General Manager of the DoubleClick Media operations in South East Asia launching the Singapore office and satellite operations in South East Asia.
Her career started as a strategic media planner for notable agencies including Foote Cone Belding, Zenith Media and Ogilvy & Mather.
Ian Lurie is CEO at Portent, an internet marketing agency he started in 1995 on the belief that great marketing helps people make good decisions about useful products. At Portent, he leads and trains a team that covers SEO, PPC, social media and marketing strategy. Ian writes on the Portent Blog and speaks at various conferences, including MozCon, SMX, SES, Ad::Tech and Pubcon. He recently co-authored the 2nd Edition of the Web Marketing All-In-One Desk Reference for Dummies.
Paul Madden is a UK-based SEO who spent the best part of a decade with the unfortunate name of SEOidiot. A long time blackhat, he now works in more legitimate niches but can always be relied on to have an opinion or insight into the shadier parts of the web. Operating both with clients around the world and through his own sites, Madden explores methods for automating and benefiting from social.
Todd Malicoat has been creating websites since 1997, and started doing SEO and Internet marketing in early 2001. He is currently an independent search engine marketing consultant. He completed his thesis, “Planning, Developing, and Promoting a Successful Website for Small Business,” while running a web design and consulting firm, Meta4creations.com. He was a VP with the Great Lakes Web Professionals while serving as an Internet marketing consultant with System and Market Services of America (SAMSA) in Saginaw, MI. Malicoat has done project management and Internet marketing for several dozen small to medium-size businesses and a handful of larger corporations. Following SAMSA, he was VP of sales and marketing for We Build Pages in upstate New York.
Under Russ Mann’s leadership, Covario has grown a high performance team of over 125 members globally, expanded its client portfolio to include more than fifty Fortune 500® and Internet 1000 advertisers, and won several industry awards from organizations such as ad:tech, Gartner & 1to1 Media, Interactive Advertising Bureau, Search Engine Strategies, and Search Engine Watch. Mann was voted San Diego’s 2010 E&Y Entrepreneur of the Year in the Emerging Business category. For the past 20 years, he has been at the forefront of digital marketing, advanced analytics, and CRM technologies for enterprise-class organizations. Prior to co-founding Covario, he was part of the management teams that sold Peregrine Systems to Hewlett Packard, sold HNC Software to Fair Isaac, and took Homestore.com public.
Jack covers mobile marketing, display and video advertising, social and viral media, as well as industry developments in the U.K. and Europe. He also coordinates the Stats section of the ClickZ site, which publishes the latest research about the interactive marketing world.
Michael Martin is the senior SEO strategist at Covario Inc. and owner of Mobile Martin based in San Diego. He has overseen online marketing improvements to the web sites of SC Johnson, IGN, BlackBerry, Avaya, Road Runner Sports, Deepak Chopra, Trump Properties, The Active Network, and Resource Nation. Martin sits on the SEMPO Education Committee and has spoken at numerous conferences including SES, SMX Advanced East & West, Affiliate Summit West & East, WordCamp LA, the San Diego Google Technology User Group (GTUG), PubCon, and the PMI Project Management Institute Annual Conference.
Debra Mastaler offers a common-sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics. She is a guest columnist for Search Engine Land, Search Engine Guide, and Search Engine Journal. She has written widely on link marketing and is the link-building moderator on the SEOBook Community forum and the the Small Business Ideas Forum. Mastaler has provided link training to Fortune 500 companies and several top international SEO firms, as well as training sessions for the Direct Marketing Association, High Ranking Seminars, and SES.
Tim Mayer leads product, engineering, marketing, and sales at Trada. He joined the company after a long search career at Inktomi, FAST Search & Transfer, Overture, and Yahoo! as a general manager, product manager, and product marketer. He has led many areas of Yahoo! such as search product, search monetization and distribution, front page programming, and marketplace properties (including shopping, travel, personals, autos, and local).
Matt McGowan joined Incisive Media in June 2006 and is currently responsible for the company's business in North and South America. In addition, he oversees global sales, marketing, editorial, and operations for the Digital Marketing portfolio which includes ClickZ.com, ClickZ.asia, SearchEngineWatch.com, and the multinational SES Conference & Expo series. Prior to joining Incisive, McGowan was acting COO at PropertyRoom.com, a Los Angeles based SaaS inventory management and ecommerce technology company. Earlier in his career, in San Francisco, he developed and executed a go-to-market strategy for a SaaS content syndication platform for the multinational publishing house Pearson Plc. McGowan currently lives in New York City, has a MBA from the University of Oxford (Oxford, UK), and a BA from Lafayette College (Pennsylvania, USA).
Global Chief Executive Officer
Daina Middleton is the global CEO of Performics, the performance marketing division of Publicis Groupe. As one of the largest and oldest search and performance media agencies, Performics delivers quantum business results for a list of blue-chip clients in 16 countries.
Ms. Middleton is known for creating "participant marketing" and is writing a book about this topic, to be published in January 2013, titled Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part and Engage.
Prior to joining Performics, Ms. Middleton spent two years at Moxie Interactive and 16 years at Hewlett-Packard. At the time of her departure from HP she was leading global advertising for the company's USD28bn printing group.
Sr. Mgr., WW Search Marketing
Adobe Systems, Inc.
Jay Middleton has a wealth of search and digital online marketing experience on both the agency and client sides. At Adobe, he has been tasked with building a world-class global search marketing program and infrastructure from the ground up. Prior to Adobe, he managed over 100 search programs for clients including Covad Communications, Sprint, Polaroid, Cisco, Siebel Systems, Fisher Investments, Avalon Bay Properties, Dunkin' Donuts, Philosophy cosmetics, and PlanetOut Inc. He also worked closely with top advertising agencies, including Organic, Genex, Harte-Hanks, Butler, Shine, Stern and Partners, Starcom, and Responsys. Search campaigns under his management received gold medals at the 2009 Ad Tech Awards and the 2006 MIXX Awards, the silver medal at the 2005 Ad Tech Awards, and the bronze medal at the 2008 MIXX Awards.
Michael Mothner is a serial entrepreneur and Internet pioneer, having founded his first software company at the age of fourteen. In 2001, out of his dorm room at Dartmouth College, Michael founded Wpromote, Inc. where he is currently the President and CEO. Michael is an active member of the online marketing community having been a regular speaker at industry events, such as IRCE, Shop.org, SES and ad:tech, and quoted by the New York Times, Wall Street Journal, Entrepreneur Magazine and BusinessWeek. He was also featured by Inc Magazine as one of "30 CEO's under 30 To Watch" and was the recipient of the PriceWaterhouseCoopers Entrepreneurial Spirit Award.
Group Product Manager
Phil Mui is the group product manager (lead PM) for Google Analytics. Prior to Google, he was a bioinformatics researcher at Stanford Medical School. He was also the founder of an early European display ads company, which was sold before he went to to graduate school. He regularly speaks about analytics and online measurement in industry conferences and academia.
David Naylor (commonly known as DaveN) owns Bronco Internet, a successful web development and SEO agency. He is considered one of the best SEOs in the world, with a proven track record in the most competitive markets. His driving force is the belief that there is no point having a site if it doesn’t rank number one. His dedication to giving clients great ROI has lead to the constant development of new optimisation techniques and the ability to see algorithmic changes before most other SEOs. His blog attracts a worldwide audience and is well known for its down-to-earth, informative approach on all SEO issues.
CEO & Cofounder
Wes Nichols is co-founder and CEO of MarketShare, the leading predictive analytics company that enables companies to grow more efficiently by identifying what is really driving demand. MarketShare has developed a unique analytics platform optimizing offline, online, and in-store marketing investments via patented cross-media and cross-channel analytics. Previously, Nichols was with Omnicom Group as president and CEO of TBWA\TEQUILA, the interactive agency group of TBWA. He is on the boards of Canoe Ventures, Wharton's Future of Advertising Global Advisory, and MASB, an organization focused on marketing accountability standards and practices.
Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.
Director of Search Marketing
Paulo Pessanha has expertise in all aspects of website development lifecycles: analysis, specifications, web design and development, content writing, coding, testing, and SEO. He’s been an innovator of customized Internet marketing solutions and strategies, conceptualizing numerous methodologies to better serve websites regardless of their size, structure, or niche. Thriving to stay abreast of the latest trends, he delivers consecutive top-ranking results on the main search engines for all websites he oversees. He served in a senior role on Source Interlink Media’s SEO team, which worked on 63 premier online automotive brands and websites reaching over 15 million unique visitors per month. His company SEOHits.com continues to deliver the most consistent SEO results to his clientele.
Taylor Pratt is the VP of product marketing for Raven Internet Marketing Tools, which produces web-based, multi-user software for managing SEO and social media campaigns. Prior to joining Raven, he was a senior search specialist at nFusion and LunaMetrics. He promotes the use of conversion-focused, analytics-based SEO for clients ranging from small businesses to Fortune 500 companies. Pratt contributes to Search Engine Journal on the latest tools and techniques in social media marketing, and to Search Engine People on search engine optimization. He is a frequent speaker at small business and search marketing conferences, including PubCon, SMX Advanced, SMX: East and West, PubCon South.
Garry Przyklenk is an expert in lead generation, search engine marketing, web analytics, and social media marketing. He has successfully championed creative marketing campaigns and executed on actionable insights in several vertical markets including media, insurance, technology, and telecommunications. As Manager of Analytics Implementation at TD Bank Financial Group, Garry leads a successful group of web analytics implementation professionals that create online measurement solutions that yield actionable insights for key business stakeholders.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.
Chief Product, Marketing & Strategy Officer
Jeff is responsible for marketing, product management and corporate strategy.
Revoy brings more than 20 years of experience in Internet, search and social media at both early-stage and Fortune 500 companies. He worked for Yahoo! both in the U.S. and Europe including Vice President and General Manager positions at Yahoo! Search and Yahoo! Answers. Revoy and his team helped turn around the European search business and led Yahoo! Answers to a market leadership position with more than 150M monthly users. Previously, Revoy served as President and General Manager of Interactive Services at Embarq, a Fortune 250 telecommunications company through its successful acquisition and integration with CenturyLink. In this role, he reported to the CEO and led the investment and development of new media and online services as key growth drives for the company. In addition, he has held leadership positions with InterTrust, the pioneer in DRM technology through its successful IPO and acquisition and with GameHouse, a division of Real Newtorks, as VP of Social Games.
Jeff holds a bachelor degree in Business Management from the University of Wisconsin in Madison, and an MBA from the Darden Graduate School at the University of Virginia. He also serves on the Board of Directors for the North Carolina Chapter of the Leukemia & Lymphoma Society and NCTA (North Carolina Technology Association), as well as an adviser to several early-stage technology companies.
Strategic Services Director
Nathan Richter advises top enterprise clients including Travelocity, QVC, Urban Outfitters, Sports Authority, and PETCO on website optimization. A veteran of digital marketing and online retailing, Richter has extensive hands-on experience helping enterprise clients implement successful multichannel marketing campaigns. He most recently served as director of Internet sales and site development for The Franklin Mint, where he was responsible for the organization’s online business channel. Richter has also managed online marketing and site optimization programs for David’s Bridal, QVC, and dELiA’s.
Manny Rivas is online marketing account manager at aimClear®. His areas of expertise include YouTube, PPC, retargeting, social PPC, link building and demographic research. In addition to writing for aimClear blog, Manny is a contributor to SearchEngineWatch. He has spoken about SEO, AdWords, YouTube, Facebook & Linkedin at national and international industry conferences. Manny's client work includes YouTube production and management for Siemens, multiple (cherished) American food brands, video contest production for the academic sector of The Washington Post company, and a variety PPC campaigns for fortune 500 companies.
Mark Robertson is founder of ReelSEO.com, a first-of-its-kind website for the online video marketing space offering news, tips, trends, and overall guidance for those wishing to leverage opportunities offered by the convergence of web video, advertising, social media, and search engine marketing. He is a leading expert in video SEO and has worked with clients like Zappos.com to improve visibility for video content. He is also a popular speaker and passionate thought leader within the online video and search engine marketing industries and has spoken at several high-profile industry conferences.
David Rodecker oversees technology operations, development, and scaling provisioning processes at Relevant Ads, Inc., which he founded in 2004 with the mission of getting businesses ranked in local search engine results using proprietary, scalable technology solutions. Clients include thousands of local businesses and national chains and franchises that target customers by geographic area. Prior to founding Relevant Ads, Rodecker led technology development at Interchange Corporation. At Interchange, he launched local.com, which became the fastest-growing local search destination, hitting 4.4 million unique visitors in 3 months. As a founding partner of Mail2World, Rodecker created an email service, establishing its use to 6.5 million hosted mailboxes with clients such as ICQ, iVillage, EsMas, and NetIdentity. He has appeared on CNBC and TechTV evangelizing web-hosted software services.
Zach Rodgers oversees ClickZ’s coverage of breaking news and key trends in digital marketing. He has written extensively about social media, search marketing, video advertising, and Internet policy, and is a frequent moderator at industry events. His articles have been syndicated to Kauffman Foundation publications, and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com, and Datamation, an enterprise technology publication.
Senior Director, Product Management, Mobile Search
Terry is responsible for Yahoo!'s mobile search strategy and global mobile search products. He leads the product team developing rich and personalized user experiences for mobile Web search, apps search, and mobile apps across, smartphones, feature phones, and tablets. He previously held mobile product and business development leadership roles at Motorola and Orange SA, the leading European mobile operator.
Giovanni Rodriguez is a noted innovator, author, and public speaker on organizational leadership and marketing. At Deloitte Consulting, he is helping to build new services in the digital/social/mobile arena. Before Deloitte, he was chief marketing officer at BroadVision, one of the world’s innovators in enterprising social networking. Before that, he was co-founder and managing partner of The Conversation Group, one of the first social-technology consulting firms. A pioneer in post–Web 2.0 communications, Rodriguez has advised and consulted for numerous B2B leaders such as The New York Stock Exchange, SAP, Alcatel-Lucent, and Verizon Business, as well as leading consumer brands such as General Mills, Unilever, and Best Buy.
Senior Product Manager, Google Product Search
Kristine Schachinger owns SitesWithoutWalls.com a full-service Internet-based company that focuses on bringing the best together, on a project-by-project basis, to help make sites better "By Making Them Work."
Kristine has worked for over 13 years in the creation, development, implementation and maintenance of websites in all sectors including government, academia, entertainment and e-commerce with a focus on usability, site architecture, W3C with Section 508 and WCAG accessibility compliance as well as social media strategies and search engine optimization (SEO).
During her career, Kristine has overseen and implemented website and/or SEO solutions for entities such as The GSA, SuperPages.com, SuperMedia, AOL, The Department of Homeland Security, Reba McEntire, and Ulla Popken. In October 2009, she traveled with IBM, TecAccess and the UN to BeiHai China to instruct Chinese province officials on W3C and WCAG 2.0 standards compliance.
In addition, she is working toward her Ph.D. in sociology, focusing her research on her personal experience with social media, Twitter, and the Iranian Election Crisis of 2009.
Director of Interactive Strategic Planning & Optimization
Three Deep Marketing
Angie is an inbound marketing thought leader skilled at creating magnetic content optimized for search, social, conversion and mobile. She has over thirteen years' multichannel B2B and B2C experience in both agency and corporation settings leading marketing, IT, and cross-functional projects to successful fruition. She recently defined the new Online Marketing university curriculum for The Art Institutes, and has spoken internationally at SES, SMX, and OMS conferences. Angie is best known for her expertise in mobile and emerging technologies across the convergence of search and social marketing and is a strong, vocal advocate for white hat SEO. Watch for her articles on leading blogs like Search Engine Watch, and ClickZ or connect with her on Twitter, @aschottmuller.
Rand helped create an industry - inventing brand name online marketing, new media and web analytics products from benchmark companies such as; WebSideStory (Adobe/Ominiure), WebTrends, Unica (IBM), and Keylime Software (Yahoo). In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine and is a founder and past Board Member of the Web Analytics Association and the Direct Marketing Educational Foundation. He has helped lead two companies through successful IPO as CMO as well as three private company exits and is an author and speaker on digital marketing topics. Rand is regularly tapped to advise a number of Investment Banks, Private Equity and VC firms about sector shifts and opportunities in new media, marketing and Analytics and is Executive-in-Residence for New Marketing and Media at University of the Pacific.
Senior Director, Business Analytics
Dr. Siddharth Shah is not your average math nerd. With a PhD in algorithm development and a penchant for bad one-liners ("Dont Drink and Derive; Alcohol and Algebra dont mix"), he has the unique ability to look at business numbers, and communicate them to a non-technical audience very effectively. Sid's role at Efficient Frontier covers a gamut of areas including analytics, account development, business strategy and marketing . When he is not working with business models (which he finds more beautiful than super-models), he can be found hanging off cliffs in some of California's National parks.
Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP’s primary Facebook page and the deployment of “AddThis” across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google’s B2B Technology Council. He writes a monthly SEO column for ClickZ.
Jamie Smith got an early entrepreneurial start building and selling websites during the beginning of the Internet boom. He continually stays on top of the newest opportunities in the ever-changing online business landscape. In 1998, Smith founded World Methods, an Internet marketing agency headquartered on Martha’s Vineyard. World Methods and Engine Ready merged in September 2001, putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith’s tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.
Regional Manager, Search Strategy
Joe Stephens is a Regional Manager of Search Optimization & Strategy at Yahoo!. His team is a partner to the Yahoo! sales and account management teams, bringing new, actionable, insights to drive maximum performance from Yahoo!'s search marketplace. Joe has over ten years SEM experience including both agency and search engine client services. For more than a year, Joe has worked closely with Microsoft to develop best practices and insights for the now combined marketplace of Yahoo! Search and Bing.
President, North America
Gregg Stewart is a SoLoMo expert and digital advertising thought leader. As North American President of international digital advertising agency, Geary LSF, and founder of local-search agency 15miles, Gregg's expertise in interactive advertising is extensive. Additionally, Mr. Stewart contributes regularly to Clickz and Search Engine Watch, and for six years and counting, has co-published the renowned 'Local Search Usage Study' revealing groundbreaking trends and data in the local-search arena.
Chris Sukornyk is the founder and CEO of Chango, a company that is bringing the power of search engine marketing to the world of display advertising. Chango's Search Retargeting technology targets display ads to users based on the exact keywords they've recently searched with on Google, Yahoo! or Bing.
Prior to founding Chango, Chris founded or co-founded multiple tech startups in the digital media and online publishing industries. In 1998 Chris founded The X-Stream Network which quickly became Europe's fastest growing ISP. X-Stream was sold in March 2000 to LibertySurf for US $75 Million. Chris is based in Toronto and is a speaker at SES, SMX, CIX, Mesh and other technology conferences.
Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.
Dana Todd serves as the senior vice president of marketing and business development at Performics, the performance marketing firm owned by Publicis Groupe. She is considered one of the pioneers of the search marketing industry, but her expertise includes all forms of online marketing and interactive visibility. With over 17 years experience in digital marketing, Dana is known for leadership, vision and creative problem solving (and radical hair color!)
At Performics, Dana and her teams evangelize our relentless, revolutionist approach to search and performance marketing. Dana's hunger for the next big idea drives our strategy for marketplace participation and she skillfully highlights the levers we use to create efficiencies, consistent incremental revenue and ROI gains for our clients.
Since 1996, Todd has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing. Her career spans a variety of practices including search marketing, first leading San Diego interactive agencies Bien Logic and SiteLab; then co-founding SEMPO (Search Engine Marketing Professionals Organization) and its training arm SEMPO Institute. Most recently, Todd launched Newsforce, a startup that redefines how companies think of advertorial and sponsored content. She regularly speaks Search Engine Strategies, ad:tech, OMS, SMX, OMMA and frequently provides insight to the financial press, including The Wall Street Journal, Newsday and CNNMoney.
Lauren Vaccarello is responsible for planning and executing Salesforce.com’s international search marketing strategies and is heavily focused on offline ROI metrics and cross channel integration. Through her consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost-effective digital marketing strategies. Before starting lvlogic, she was the director of SEM and Analytics for FXCM, a top 100 online advertiser. Vaccarello is a regular speaker at search marketing conferences such as SES, Online Marketing Summit, Search Marketing Expo and Pubcon.
Frederick Vallaeys founded Top Tier Inc., a digital marketing consultancy, after working as Google's AdWords Evangelist from 2002 through 2012. At Google, he helped bring AdWords to the Dutch and Belgian markets, was involved in the design of many of AdWords’ core features, and was a spokesperson at numerous conferences. Prior to Google, Vallaeys was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords.
An award-winning speaker whose presentations are as entertaining as they are informative, Matt Van Wagner is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He has served as technical editor/advisor for three leading books on paid search: Winning Results with Google AdWords, Yahoo! Search Marketing Handbook, and Pay-Per-Click Search Engine Marketing: An Hour a Day. He is a contributing courseware developer for the SEMPO Institute.
Anna Maria heads up ClickZ’s editorial team, working with the publication’s editors in New York and Hong Kong and guiding 70 marketing experts who share how to’s and commentary in Experts columns. She was on the launch team for Ziff Davis Media’s Baseline magazine and has worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
Marty is & Founder & Evangelist of aimClear® an integrated social, search, display, and PR online marketing agency. After piloting aimClear to INC. 500 status as CEO over the previous 6 years, he is now focused on guiding aimClear's extensive internal and client training programs, defining agency vision, writing, speaking, networking, and studies. Client credits include Intel, Siemens, Tektronix, United Health Group, MarthaStewart.com, The Washington Post, Ning, SecondLife & other iconic global brands. aimClear was named a top workplace place in Minnesota by Minnesota Business Magazine in 2012.
A fixture on the international conference circuit. recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS, Charlotte Search Exchange, as well as many appearances over the last five years at SEMpdx, mozCon, PubCon, eMetrics, and numerous other global search and social marketing conferences.
Marty's Wiley/Sybex book, "Killer Facebook Ads," was critically acclaimed. His second Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013. He has written extensively for respected Internet marketing publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable & been quoted in others, from AdAge to MediaPost. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs & PRWeb's 25 Essential Public Relations Blogs You Should Be Reading. Marty was named the #3 most influential PPC professional.
Marty has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic targeting, especially as pertains to search, Facebook, & LInkedIn. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, & fine wine.
Joe Weller is a Marketing Director at RealNetworks, where he leads Paid Search & Landing Page Optimization efforts for the company. He brings 15 years experience in online marketing on both the agency and client side. Joe received an MBA from Willamette University and a BA from Miami University. He lives in Seattle with his wife and two daughters.
Director, Global Trade & Product Marketing Mobile, Local & Commerce Business Group
Microsoft Mobile Advertising
Over the past decade Jamie Wells has built a wealth of strategic marketing and business development expertise, holding key positions across mobile, interactive, experiential and traditional media-based marketing disciplines.
As director of trade marketing, Jamie is responsible for defining Microsoft's Mobile Advertising positioning within the mobile advertising industry, which includes developing innovative marketing and advertising programs and initiatives, leading Microsoft's mobile advertising thought leadership efforts and crafting highly effective, cutting edge mobile solutions for advertisers and publishers.
In addition to his responsibilities at Microsoft, Jamie also teaches coursework on mobile as an Instructor at the University of Washington's MCDM program, and is the founder of wikimobidex.org, the world's largest web-based index of mobile marketing & advertising firms.
Before joining Microsoft, Jamie led the full service mobile advertising and marketing practice at OMD Worldwide, the largest Global Media Agency and a leader in digital marketing innovation, developing custom strategies and agency best practices that leveraged the mobile channel for all of OMD's clients, while stewarding a culture of agency intelligence, innovation and best practices to help its clients remain on the bleeding edge of creative mobile advertising, media and analytics. Additionally, Jamie served in senior marketing and management roles at MangoMOBILE, and Omnicom Company, Ringleader Digital, TCS Mobile and 4Kids Entertainment. Wells was the valedictorian of his Executive M.B.A. class at Montclair State University of NJ and earned a B.A. in English from the University of New Hampshire.
Founder and Editor-in-Chief
Web Marketing Today®
Dr. Ralph Wilson is widely recognized as one of the top international authorities in Internet marketing. Business Week called his popular site WilsonWeb.com “bar none the best e-commerce resource out there.” Business 2.0 profiled him as one of the savvy dot-com survivors. The New York Times named him “among the best-known Internet marketing publishers and consultants who preach the responsible use of e-mail for marketing.” Wilson is the founder and editor-in-chief of Web Marketing Today®, currently sent to over 100,000 confirmed opt-in subscribers. He has won the Tenagra Award for Internet Marketing Excellence and has written hundreds of articles and numerous books.
Marketing API Program Manager
John Yi guides technology developers to build value-added applications that support Facebook’s social marketing vision. He previously managed SEM, display, and social advertising initiatives for Affinity Labs (Monster Worldwide), co-founded two startups, and led disaster-response efforts for the Red Cross.
Jim Yu combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, he was at Salesforce.com, where he led a core part of the platform products team that delivered the industry’s first cloud computing platform. At Aether Systems, Yu ran the product management team responsible for the product strategy, roadmap, and delivery of the innovative Scoutware line of wireless products. At Mercator Software (now IBM), he directed the development of Mercator Integration Broker, an industry leading enterprise software product, generating over $100 million in revenue.
Richard Zwicky is the Chairman of BlueGlass, and has been involved in online marketing since the late 1990s. The author of multiple patents, he has expertise across most areas of online marketing. He co-founded Metamend, a leading search engine marketing firm, in 2000. There, he managed and led the optimization campaigns for web properties ranging from SMBs to Fortune 100 sites. In 2006, he developed the Enquisite Search Analytics technology, providing advanced online marketing analytics and insights to companies globally. Today, he advises numerous companies in the fields of Search, software, marketing, technology, and media. He also provides assistance to firms on patent and IP reviews, and of course, digital strategy.