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Presentations will be posted beginning the week of August 15.
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Tuesday, August 16, 2011
Advanced Keyword Modeling
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
Audience Choice Session: Like Me! Social & Viral Content Tips for Making Your Brand More Sexy
Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing
Mike La Rotonda, CEO and Co-Founder, Votigo
Jeff Revoy, Chief Product, Marketing & Strategy Officer, iContact
Bing: More Bang For The Click
Duane Forrester, Senior Program Manager, Bing
Dave Feldman, Search Evangelist, Microsoft
Information Architecture for the Modern Website
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Introduction to Analytics
Thom Craver, Web and Database Specialist, Saunders College (RIT)
Introduction to Paid Search
Brad Geddes, Founder, Certified Knowledge
Introduction to Search Engine Marketing
Dr. Ralph Wilson, Founder and Editor-in-Chief, Web Marketing Today®
Introduction to SEO
Bruce Clay, President, Bruce Clay, Inc.
Introduction to Social Media
Noran El-Shinnawy, Director of Marketing, BoostCTR
Jim Boykin Gives Advice on Advanced Link Building, Panda Solutions, SEO Tools, and More!
Jim Boykin, CEO and Link Building Ninja, We Build Pages Internet Marketing Services
User Generated SEO
Michael DeHaven, Sr Product Manager, SEO, Bazaarvoice
Wednesday, August 17, 2011
Advanced Paid Search Tactics
Ben Brutsch, Sr. Manager Marketing, Adobe Systems
Matt Van Wagner, President, Find Me Faster
Getting Ready for Global Business
Christian Arno, Managing Director, Lingo24
Michael Bonfils, International Managing Director, SEM International
Tim Coughlin, Vice President, Translations.com
Motoko Hunt, Founder & Japanese Search Marketing Strategist, AJPR LLC
Global Opportunities in PR, Social Media & Mobile
Kristjan Mar Hauksson, Founder, Search & Online Comm., Nordic eMarketing
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Google Ad Innovations
Dan Friedman, Product Marketing Manager, New Ad Formats
Bill Kee, Business Product Manager, Google Analytics
Alexandra Kenin, Product Marketing Manager, Optimization
Google Ad Innovations
Russ Mann, Founder & CEO, Covario
Alex Funk, Senior Manager, Paid Media, Covario
HTML5: A Cowpath on a Cliff
Karl Dubost, Developer Relations & Tools, Opera Software
Is Retargeting/Remarketing Right for You?
Adam Berke, President, AdRoll
Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners
Kevin Lee, Co-Founder & Executive Chairman, Didit
The Basics of Link Building
Debra Mastaler, President, Alliance-Link
The Other Googles
Preston Carey, Director, Business Development, Yandex
Thursday, August 18, 2011
Ads in a Quality Score World
Paul Corkery, SMB Operations Program Manager, Search Platform & Tools, Microsoft Advertising
B2B Lead Generation Management & CRM Integration
Lauren Vaccarello, Director of Search, Display and Social Advertising, Salesforce.com
Channel Surfing: Measuring Profit & ROI Across Channels
Mikel Chertudi, SES Advisory Board & Senior Director of Marketing, Adobe
Wes Nichols, CEO & Cofounder, MarketShare
Content Marketing Optimization
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Enterprise Level SEO
Jay Middleton, Sr. Mgr., WW Search Marketing, Adobe Systems, Inc.
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Jim Yu, Founder & CEO, BrightEdge
Local 2.0: The Evolution of Local Search
Andrew Beckman, CEO, Location3 Media
Andy Chu, Director of Product Management, Bing Local and Mobile, Microsoft
David Rodecker, Founder & CTO, Relevant Ads Inc.
PPC Beyond Search: New Ad Formats, Display, and Social
Antony Chen, Sr. Product Manager, Optimization Solutions, Yahoo!
Dax Hamman, Chief Revenue Officer, Chango
Siddharth Shah, Senior Director, Business Analytics, Efficient Frontier
Search on Mobile Devices, QR Codes, Mobile & Social: The Next Mobile Frontier
Terry Rodrigues, Senior Director, Product Management, Mobile Search, Yahoo!
Angie Schottmuller, Founder, Interactive Artisan
SEM in the Retail Vertical
Dave Anna, Partner, Marketing Execution and Measurement, Rosetta
Lisa Dick, Manager Online Marketing, Helzberg Diamonds
Michael Hess, Director Online Merchandising, OfficeMax
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