AZIMA is based upon three core values:
- Curiosity - AZIMA is always seeking better information, approaches and answers about interactive marketing best practices and provides innovative learning events and social events of value to you.
- Unity - AZIMA is the united front for online marketers in Arizona, creating one voice on issues of importance while fostering networking and stimulating competitive business practices and growth in this vibrant industry.
- Service - AZIMA promotes community activism through scholarship programs and charitable giving.
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