Benu Aggarwal is a recognized expert in Internet marketing strategies for the travel industry. Her online interactive agency provides web 2.0 and search engine promotion strategies such as PPC, organic, e-mail marketing, and website development. An award-winning firm, Milestone is based in Silicon Valley and represents over 600 clients, including major hotel brands, premier resorts, and OTAs. Aggarwal oversees a team of Internet marketing and PPC specialists, designers, writers, and programmers. She has written several articles on search engine marketing and has co-authored the well-known Internet marketing handbook Hotels to HTMLs.
Jonathan Allen joined Incisive Media as director of Search Engine Watch in December 2009. Previously, Jonathan worked as a search marketing specialist for Incisive on leading B2B print/online publications and job boards in the legal, tech, and finance sectors (including Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs, and Computing Careers). Before Incisive, Allen worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network Moblog. In 2008, Moblog:tech's build of Channel 4's The Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's On The Move Award, and 3 BAFTA nominations.
Director of Analytics
Ben Bailey is responsible for directing SEO and analytics operations for SiteLogic's clients. Ranging from e-commerce to industrial to health care, the firm's client base provides a wide range of experience and knowledge upon which to draw. Bailey has a passion for teaching clients how to understand and, more importantly, take action from their analytics. By doing even the most simple SEO, SiteLogic has seen increases in traffic upwards of 400%, and increases in conversions from 100% to 200%. Bailey has master certifications from Market Motive in SEO and web analytics.
Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.
Loren Baker specializes in the strategic development of SEO and digital media campaigns for Fortune 500, consumer brands and regulated industries. Active in the online marketing field since 1998, Loren has co-founded and built multiple agencies and digital consultancies, including BlueGlass Interactive and Search & Social. In 2003, he created Search Engine Journal, an AdAge Top 10 blog that covers search marketing news and tactics; he continues to serve as the blog's managing editor.
President and Chief Strategy Officer
Charles Black plays a key leadership role in developing Technorati Media's strategy and identifying market opportunities to support the company's continued growth. He has driven Epic Media Group/Traffic Marketplace's business development initiatives, including strategic partnerships, acquisition and data mining, platform creation and optimization, product formulation, and execution and M&A evaluations. Prior to Traffic Marketplace, Black served as director of business development at Specific Media, where he spearheaded large-scale data acquisitions and was a driving force behind efforts to improve network efficiency and performance.
Chris Boggs is a specialist with 13 years' experience in online marketing, with emphasis on search engine optimization, social media and paid search advertising. After starting in the field of health insurance, Chris has worked as an independent consultant and with agencies including Avenue A | Razorfish and Rosetta. His daily mantra is to promote effective integration between online marketing campaigns and design, user experience, and conversion optimization best practices.
Chris has worked in Search Engine Marketing within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization, since 2006, as President 2010-2012 and Chairman 2012-2013. He also serves on the SES Advisory Board and writes for Search Engine Watch and the Internet Marketing Ninjas Blog.
Nathan Bransford oversees a Facebook page with over 320,000 likes and a Twitter account with 84,000 followers. Since his arrival at CNET, the company's social media following has grown over 350% and has witnessed significant growth in user participation and engagement. Bransford is also a novelist and blogger with a personal Twitter account that has over 95,000 followers.
Sr. Manager Marketing
Lisa Buyer is the founder of three media companies and CEO of The Buyer Group, an interactive PR, social media, and branding agency in South Florida. Clients include public and private companies in the technology, real estate, and health/beauty industries. Buyer is the editor of several blogs and teaches online courses on applying social media to business networks. She regularly speaks at national conferences, including Search Engine Strategies and PubCon, on online PR, social media, and search. She is a certified Google AdWords professional and a SEMPO and SFIMA member.
Chief Marketing Officer
Melbourne IT Digital Brand Services
Tim Callan oversees all marketing strategy and execution for Melbourne IT Digital Brand Services (DBS) globally. DBS helps 3,500+ clients, including some of the world's top brands, minimize risk and make smarter decisions in managing their online presence. Callan has more than 20 years of experience in the business software and technology infrastructure markets, including seven years leading the marketing of VeriSign's Trust Services business. He is a former board member of the Online Trust Alliance and once owned his own marketing consultancy.
SES Advisory Board; Senior Director of Marketing
Mikel Chertudi is a seasoned and innovative marketing executive who has a passion for leadership, building brands, and creating demand. He is responsible for fueling the global growth of Adobe through innovative, world-class media and demand creation programs. Chertudi has created a team of award-winning experts who focus on major digital channels including database marketing, search, display, mobile, and social, as well as traditional channels. He also oversees campaign strategy and execution of Adobe's $1B enterprise B2B business including the Online Marketing Suite and Customer Experience Solutions.
Chapell & Associates
Alan Chapell founded Chapell & Associates in 2003. Since then, the firm has helped over 50 media and technology companies craft their interactive privacy and data strategy. Chapell & Associates has also been instrumental in the development of emerging best practice standards for interactive marketing and media. Chapell is on the board of the Network Advertising Initiative, chairman of the NYC chapter of the IAPP, chairman of the Mobile Marketing Association’s (MMA) Privacy and Preferences Committee, and a longtime member of MMA’s Consumer Best Practices Committee.
Associate Director of CPG
Erica Charney acts as an external strategic consultant for iProspect's CPG clients, including Procter & Gamble. Since joining iProspect in 2005, she has worked on both organic and paid search campaigns. First she was a search marketing specialist in the Boston office, making recommendations for clients' websites. Then she became a client services manager in the Chicago office, where she oversaw the development and strategic direction of all client accounts and managed the activities of a blended client-facing team of search marketing specialists and search marketing analysts. Charney has worked closely with high-profile clientele in online banking and finance, health insurance, retail, and pharmaceutical, and is Google AdWords certified.
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing SEO, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker and educator. He is also the author of Search Engine Optimization All-in-One for Dummies—more than 700 pages of hands-on SEO guidance, with the second version published in January 2012.
Deloitte Consulting LLP
Jonathan Copulsky has helped clients design their "go-to-market" strategies; revise their channel strategies; create new market-based segmentation frameworks; establish analytically based customer loyalty programs; revamp their sales forces, call centers, and database marketing efforts; rethink their service operations to take advantage of new technology-enabled capabilities; and integrate customer-facing organization forces in conjunction with mergers and acquisitions. In addition to his work with clients, he chairs Deloitte Consulting's Marketing Council and leads the firm's eminence efforts. Copulsky has authored bylined articles for a number of publications, including Ad Age, Brandweek, Strategy and Leadership, and Sales and Marketing Management. He recently taught a class on B2B pricing at the University of Rochester's Simon Graduate School of Business and is the author of Brand Resilience: Managing Risk and Recovery in a High-Speed World.
Paul Corkery is Bing Ads Product Manager for Search Platform and Tools at Microsoft. This includes support for customer experiences across Bing Ads Web, Bing Ads Editor, API, and tools like Bing Ads Intelligence (BAI). Previously, Paul was a Search Account Manager, helping premium search advertisers manage and optimize their Bing Ads campaigns to meet their marketing objectives. Leveraging his experience working with Premium Direct, Agency Managed, and API enabled search customers, Paul went on to become the voice of the premium customer segment into Bing Ads engineering. With the arrival of the Yahoo! Bing Network, Paul's platform and tools expertise was heavily leveraged in the execution of the North American transition.
Austin Craig is the first spokesman for Orabrush and has been part of the creative marketing team since the company's launch. He starred in the first and most successful Orabrush video and continues to work with the marketing group, with responsibilities ranging from graphic design to video directing to public relations. While a student at Brigham Young University, Craig was the first intern with a journalism background to join the tech team at MSNBC.com. He and Jeffrey Harmon met while working at FamilyLink.com on the company's Twitter and Facebook team.
Technical SEO and Analytics Consultant
Thom Craver has been coding HTML since 1993 and has been involved in search marketing since 1999. He led one of the first web marketing firms in Rochester, NY for eight years until successfully merging with an interactive agency in 2004.
His employment experience also includes a senior search position at nationally renown TopRank Online Marketing and US News Top-Ranked Rochester Institute of Technology. Thom led all Web and social presences for the Saunders College of Business and led analytics strategy efforts for RIT's mobile initiative. He still serves as an adjunct professor for Saunders College and tutor for National Technical Institute for the Deaf.
Part of the ClickZ Academy faculty, Thom is a regular contributor to Search Engine Watch and has authored training manuals published by SVI Training Products and Technical Learning Resources. His book on web analytics drops in 2013.
As Co-Founder and CEO of Marcel Media, Kelly Cutler is a rising star and leader in the fast-paced online marketing industry. Ms. Cutler has led the full-service online and interactive marketing firm to its rank within the Inc. 5000's fastest growing private companies within its initial six years, a Google Ad Words Qualified Company, a Google Analytics and a Website Optimizer Certified Partner. Ms. Cutler is recognized as an innovator specifically within the search engine optimization/marketing community. She is a University of Chicago New Entrepreneur Program instructor, an active member and president of the Chicago Entrepreneurs' Organization, and belongs to the Chicago Internet Marketing Association and SEMPO. Organizations frequently ask Kelly to share her expertise through speaking at industry conferences across the country.
Sr. Director, Analytics and Insight
Salesforce Marketing Cloud
Tami Dalley is the Senior Director of Analytics and Insights at Salesforce Marketing Cloud, and oversees the company's analytics and insights team.
A self-proclaimed "fanatical explorer," Tami has more than a decade of industry experience in deep-dive web analytics, usability consulting, competitive intelligence, landing page design and multivariate testing. Prior to Buddy Media, she worked as the Director of User Experience Optimization at ROI Labs, a leading provider of global web analytics consulting services.
Tami's work has been honored with the Search Engine Strategies Award for "Most Effective Use of Web Analytics" as well as the HSMAI Gold Arian Award for "Outstanding Search Marketing Strategy." Tami is also a noted industry thought-leader and has spoken at such events as Search Engine Strategies, Search Marketing Expo and Conversion University, among others.
VP of Marketing
As the brand steward for Resolution Media (RM), Omnicom's search agency, Viji Davis leads the marketing team and is responsible for brand strategy, corporate brand identity, and publicity for RM's innovative products and services. She has held various positions at the agency since 2006. Before taking on her current role, she was VP of client services, responsible for the overarching strategy and planning for many of RM's clients. Davis has worked with numerous brands including Bank of America, Lowe's, HP, Leapfrog, Norwegian Cruise Lines, and Briggs and Stratton. She is an adjunct professor at the University of Chicago, where she teaches a search engine marketing class. She is a frequent speaker at industry events, including IMS Summit, WOMMA, and OMMA.
Sr Product Manager, SEO
Michael DeHaven serves as the SEO product manager at Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales. With over 14 years of experience in the online marketing industry, DeHaven has developed and implemented holistic SEO strategies for leading websites such as CareerBuilder.com, Travelocity.com, and Hotels.com. His expertise lies in the developing synergies between SEO and the various other components of solid strategic online marketing plans.
Danny Dover is the author of the best-selling book Search Engine Optimization Secrets. Prior to AT&T Interactive, he was the lead SEO at SEOmoz.org, one of the world's leading SEO companies, where his articles were read more than a million times. His expertise has been cited in Time Magazine, PC World, Smashing Magazine, and Seattle Post-Intelligencer, and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries.
Joshua Dreller guides Fuor Digital's technology investments and leads and manages Fuor's search engine marketing services. As a media technologist fluent in the use of leading industry systems, Dreller stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on client goals. He co-chairs the Standards Committee for the Web Analytics Association. He also contributes regularly to iMedia Connection and SearchEngineLand.com, and routinely speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad: tech.
Jamie Duklas leads the social media consulting practice at Booyah Online Advertising, working with clients including Vail Resorts and DISH Network. He is on the board of Mile High Social Media Club and serves as a guest lecturer at the University of Colorado-Boulder. He is a frequent conference speaker and has worked with organizations including the American Marketing Association, SES, Online Marketing Summit, and Social Media Club. Previous to Booyah, Duklas led social media strategy for Boeing subsidiary Jeppesen and served as director of marketing for a social network start-up.
Digital Marketing Expert
Named one of the top 20 most influential PPC experts by PPC Hero, Noran is a digital marketing consultant, columnist, speaker and instructor. She is a board member of the local Los Angeles chapter of SEMPO, as well as an Associate Instructor of the Master Certification in Conversion Optimization Course at Market Motive.
She specializes in analyzing the PPC customer journey, creating buyer momentum and optimizing their experience from click to conversion. Her passion for understanding today's customer is a key driver to her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics, and conversion optimization.
In addition to writing for publications such as SES Magazine and ClickZ, Noran is also a frequent speaker at the SES conferences, the Internet Marketing Conference and the Online Marketing Summit.
When Noran is not online, she is either traveling or diving with sharks in the Red Sea.
A widely recognized authority and pioneer in persuasion architecture, persona marketing, and improving online conversion rates, Bryan Eisenberg is the co-author of the best-selling books Call to Action, Waiting for Your Cat to Bark?, and Always Be Testing. He is the co-founder and chairman emeritus of the Web Analytics Association and serves as an advisory board member of SES, the eMetrics Marketing Optimization Summit, and several venture capital–backed startups. eConsultancy members have recognized him as one of the top 10 User Experience Gurus.
Eric Enge is the president of Stone Temple Consulting, a six-person SEO firm with offices in Massachusetts and California. He is also vice president of marketing for Moving Traffic, Inc., a web publishing company that publishes its own websites, which can have tens of thousands of pages. He handles all SEO for Moving Traffic.
President / Web Strategist Consultant / Certified Usability Analyst
KF Multimedia & Web, Inc.
Kathleen Fealy improves search traffic and conversion rates for small to medium-sized businesses. For over ten years, she has worked with clients to create holistic web strategies that include user-centric design, search engine optimization, social media, and usability. She offers consulting and training to in-house teams, traditional PR and marketing firms, and PPC agencies. Previously, she produced and directed videos for Fortune 500 companies. Fealy is co-chair of SEMPO’s Education Committee and a member of the Usability Professionals Association. She holds a certification in multimedia technology from NYU SCPS and is a Human Factors International Certified Usability Analyst.
Andrea Fishman is a partner and vice president of strategy at BGT Partners, a leading global interactive marketing agency, and directs BGT’s Chicago office. A 2010 Stevie Awards Finalist as Best Executive in a Service Business and CIMA Digital Person of the Year Finalist, Fishman is a nationally recognized expert on interactive marketing. She speaks at events across the country and contributes regularly to ClickZ, BtoB Magazine, SES Magazine, Chicago Business, CMO.com, Website Magazine, Sitecore’s blog, and eHealthcare Strategy and Trends.
P.J. Fusco has been working in the Internet industry since 1996, when she developed her first SEM service while acting as general manager for a regional ISP. She was the in-house SEO manager for Jupitermedia and has served as the SEM manager for an international health and beauty dotcom corporation generating more than $1 billion a year in e-commerce sales. Today, she works with Covario's talented SEO team to provide strategic services for a host of clients, including more than 60 Fortune 500 enterprises and Internet 100 companies.
Over the course of 6 years, Mitul Gandhi has helped take seoClarity from a few million in sales to tens of millions of sales through a combination of search optimization, PPC, and affiliate marketing. He has deep experience with the full range of SEO: technical, off-site, and onsite. He has consulted with some of the most respected companies on SEO, including HomeAway.com, Ross-Simons, Dealtaker.com, and Austin Ventures. Gandhi has taken his consulting experience and built up Actonia to develop the next generation of SEO management and analytics solution for enterprises. He is a veteran of the online marketing industry, building his first websites back in 1996. While completing his MBA in direct marketing, he started his first online venture using the search engines and directories of the time.
Rob is a speaker, educator, strategist, and renowned expert on the topic of online marketing, search, social, and content. In addition to client work and strategic development as VP of Strategy at iCrossing, a unit of Hearst Corporation, he speaks regularly at many industry events, including SXSW, ad:tech, Search Marketing Expo, SES, WebmasterWorld/Pubcon, and OMMA, among many others, and has also guest lectured at NYU on graduate studies topics in marketing. Rob was featured on the cover of the spring 2012 issue of Search Marketing Standard, and has been interviewed and quoted by many top business and news publications. Some of these include The Wall Street Journal, Dow Jones, Reuters, Mashable, MediaPost, Adweek, Ad Age, Direct Marketing News, Mobile Marketer, Smart Business Magazine, Search Engine Watch, Clickz, CNNMoney, and The Dallas Morning News.
Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. He has written extensively about internet marketing for more than a decade and is the author of Advanced Google AdWords. The first advanced AdWords seminar leader, he works directly with Google to train companies on AdWords. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Brands he has worked with include Amazon, Yahoo!, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.
J.D. Gershbein, a specialist in the art and science of LinkedIn, offers strategic direction to individuals and firms ranging from small and medium-sized businesses to Fortune 500 companies. Dubbed "LinkedIn's #1 Brand Ambassador" and "The LinkedIn Black Belt," he is considered a pioneer in the design and delivery of LinkedIn educational programs. Gershbein is a nationally known speaker whose keynote message encompasses best practices on LinkedIn, personal branding, and translating business intelligence gained on social media into tangible, real-world results. He has been featured on FOX News and in Chicago Tribune, has been a guest on prominent coast-to-coast business talk radio programs, and has contributed blogs and articles to numerous online publications.
Regional Director, Midwest
Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.
Eli Goodman leads the business development and research team for comScore's Product Specialty division, where he plays an integral role in educating the industry on how to best merge marketing functions across platforms, including traditional portals, online video, television, search, social media, display advertising, and mobile. He is a veteran of the technology and market research industry, with experience in search, display advertising, mobile, video, branding, public relations, and marketing. Prior to joining comScore, Goodman worked at Hitwise, where he honed his knowledge of the web analytics industry, focusing on search projects related to retail, travel, financial services, and publishing. He began his career at Gartner, Inc., as a member of the business development team for the Research and Consulting division.
Founder and CEO
David Greenbaum is the founder and CEO of BoostCTR, a crowdsourced network of expert PPC copywriters supported by a sophisticated testing platform. BoostCTR is increasing the effectiveness of PPC advertising by creating a marketplace for the best copywriters to compete in real-life PPC ad contests. BoostCTR is also pioneering the industry's first comprehensive methodology for optimizing ad copy. Every week on its blog, BoostCTR puts out a Win-of-the-Week post describing an interesting ad optimization.
Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.
Head of Content Marketing and Communications
Aaron Goldman is chief marketing officer at Kenshoo, a digital marketing software company that engineers global technology solutions for search marketing and online advertising. Prior to Kenshoo, he founded Connectual, a digital marketing consulting and matchmaking firm that helped companies including Omnicom Media Group, Info.com, Adify Media, and Elevate Studios with marketing and business development. Before starting Connectual, Goldman served as vice president of marketing and strategic partnerships at Resolution Media. During his nearly five-year tenure on the executive team, he managed corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft. Goldman is the author of Everything I Know about Marketing I Learned from Google.
Sr. Director, Digital Marketing, Direct to Consumer
Patricia Hader, an online marketer for over a decade, has a strong track record in building, growing, and optimizing online acquisition and retention marketing programs. She currently leads digital marketing for the Direct to Consumer Group at Travelers. Prior to Travelers, she oversaw the optimization strategy for online sales for Intel.com as well as the Intel® Inside landing experience program. Hader brings extensive online marketing expertise across all online marketing channels from Yahoo!, AOL, and Time Life. She holds a master certification in conversion optimization from MarketMotive.
Keith Hagen gains insight into what is and isn't working with websites, and provides companies with continuous recommendations for improvements. Following his post-graduate studies, Hagen moved from his native Nova Scotia to Colorado to work as a Internet programmer, and then shifted to the business side of online. He drove the improvements of over 30 e-commerce and B2B websites before co-founding ConversionIQ.
Jin Han has been involved in digital marketing for nearly 12 years, starting in the email/CRM space and then moving into search optimization—both organic and paid—and display advertising. At Compete, she works closely with major search engines, portals, and agencies to help them develop a deep understanding of their target segments, assess the impact of emerging media on the consumer path to purchase, and measure the amplification effect of the viral nature of social media marketing.
Dax Hamman has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing, and email marketing. Prior to Chango, he founded and led iCrossing's global display media group, a role that led to the development of Performance Display, a data driven method for building ROI-oriented campaigns. The highly successful methodology utilized the interplay between search and display to its fullest.
Chief Marketing Officer
Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation. His expertise includes web-focused architecture, copy writing and wireframing, corporate and direct sales, and search engine optimization. While serving as CEO for Orabrush, he envisioned the Orabrush YouTube campaigns that brought Orabrush more than 30 million views in less than a year. He recruited an all-star management team for Orabrush, including the company's CEO, COO, and CFO.
Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Patch.com.
In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.
Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university\'s digital media management program.
Associate Director of Paid Search
Jeremy Hull has become a well-respected leader within iProspect, with clients and with all of the major search engines. Always on the forefront of new technology and industry developments, and a passionate champion for online retailers, he leads many of iProspect’s alpha and beta tests with search, display media, and tracking vendors. The search engines rely on Hull’s insightful analysis and feedback to improve new developments like Microsoft adCenter. Hull has provided campaign analysis and strategic direction to Nike, Burberry, Accor Hotels North America, Timberland, Talbots, and Neiman Marcus and its luxury subsidiaries, including Horchow and Bergdorf Goodman. He was instrumental in taking Nike’s successful domestic online marketing campaigns international with Nike EMEA (Europe, Middle East, Africa).
Bill Hunt is considered the top thought leader on global search engine marketing and is an internationally recognized search marketing speaker, having spoken at conferences in over 30 countries. He is the coauthor of the best-selling book Search Engine Marketing, Inc.: Driving Traffic to Your Company’s Web Site, now in its second edition, from IBM Press. He also writes a popular blog on search and social media marketing as well as monthly columns for various publications. He is also a member of the SES Conference Advisory board.
Greg Jarboe is president and co-founder of SEO-PR, a pioneer in combining search engine optimization with public relations. He writes for Search Engine Watch and ReelSEO.
Jarboe is the author of YouTube and Video Marketing: An Hour a Day. He was a contributor to Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki as well as Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty. Jarboe was also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller.
Jarboe teaches courses in the Rutgers Mini-MBA Programs in Digital Marketing and Social Media Marketing and is the Online PR faculty chair at Market Motive. He is a frequent speaker at SES, the leading global event series about search and social marketing, and conducts interviews for the SES Conference & Expo channel on YouTube.
Ron Jones is president and CEO of Symetri Internet Marketing, an online branding and client acquisition provider specializing in social media marketing, SEO, and paid search advertising. He has provided consulting services for companies including Sealy, Inc., Broyhill Furniture, Kimberly Clark Healthcare, Wachovia, Shaw Industries, and Kayser Roth. His experience working with traditional advertising agencies around the country makes him one of the industry's leading authorities on converging offline and online initiatives into highly effective, performance based, multi-channel marketing campaigns.
Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards. He is a well known entrepreneur and thought leader in the digital marketing industry, named one of Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40" in 2006. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry's most recognized education event, the Online Marketing Summit. Now, Aaron serves as CEO and Founder of the Online Marketing Institute.
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
SES Advisory Board; International Search Strategist, Author
Beyond Ink USA
A search marketing industry thought leader, Anne Kenney co-authored the first book on international SEO and PPC, Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Kennedy was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.
Joseph Kerschbaum was vice President of Clix Marketing, a search, display, and social advertising agency. He is a regular speaker at search and advertising conferences. His writing on the SEM industry appears regularly in his Search Engine Watch column and in his columns in Website Magazine and Visibility Magazine. Kerschbaum is co-author of Pay-Per-Click Advertising: One Hour a Day.
Arnie Kuenn is the president of Vertical Measures, which specializes in providing strategic search, social, and content marketing services to help businesses grow by obtaining more traffic and conversions. He has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association. Kuenn is the author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. He is a frequent speaker at conferences and organizations such as PubCon, SMX, SES, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism. He is also an instructor for the Online Marketing Institute.
Founder & CEO
Lynne Kurdziel is the CEO & Founder of Luminate Marketing, a company which provides sustainable marketing solutions to impact-focused nonprofits, ministries, and churches. Luminate Marketing has a proven track record of success helping organizations leverage both organic and paid content to engage potential donors and volunteers. Marketing services range from strategic marketing consulting and helping nonprofits "think like a business" with measurement and analytics, to branding, website design and development, videography, motion graphics, SEO/SEM and PPC, social media, cross-channel comprehensive campaigns and non-traditional grassroots strategies. The Luminate Marketing team is comprised of entrepreneurs from the corporate environment who work with clients locally, nationally, and across the globe in Africa, India, and the Dominican Republic. Lynne has a passion for helping nonprofits "message their mission" and leverage online media for increased exposure, funding, and creation of advocates. Her mission is to help nonprofits connect with their following using the best of digital marketing strategies; she specializes in search, social, and converged channel marketing. Twitter: @lynnekurdziel and @luminatemktg. Email: email@example.com
CEO and Co-founder
A serial entrepreneur, Zephrin Lasker successfully launched two startups prior to Pontiflex. He founded Pontiflex because he wanted to help people connect with companies from whom they actually want to hear. In 2011, over 35 million people used Signup Ads by Pontiflex to connect with the brands they like. Lasker also oversees the development and execution of the Pontiflex AdLeads platform, which extends signup ads to brands, local businesses, and mobile apps worldwide. He is a frequent speaker at industry conferences and is a regular contributing blogger for Forbes.
Matt Lawson is responsible for worldwide branding, demand generation, and product marketing at Marin Software, provider of the leading platform used by advertisers and agencies to manage search, display, and social advertising. Prior to Marin, he was an executive at Spock Networks, a venture-backed people search engine. Previously, he held marketing and product leadership positions at Coremetrics, one of the early innovators in web analytics and paid search marketing. Lawson authors a regular column for Search Engine Land, and written articles for Search Engine Watch, MediaPost, Adotas, and other publications.
Kevin Lee has been an acknowledged search engine marketing expert since 1995. He translates his years of SEM expertise into Didit’s proprietary Maestro search campaign technology. His column for ClickZ, “Paid Search Strategies,” is read by thousands. He is a founding board member of SEMPO and its first elected chairman, member of the DMA Search Engine Marketing Council, and member of the IAB Search Committee. The Wall Street Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, and other press quote him regularly. Lee lectures at leading industry conferences and at NYU, Columbia, Fordham, and Pace.
Trevor Legwinski is the Director of Product Marketing at Extole. Trevor is responsible for the planning, marketing and sales enablement efforts related to Extole's Social Engagement Platform. Prior to Extole, Trevor managed eCommerce and marketing at Cambria Cove, where he helped define and implement social strategies to shift the brand away from a catalog based business to a pure online business.
Trevor's experience spans online marketing, SEO/SEM, social marketing, UI/UX, mobile, web analytics, sales, product development and product management. Trevor earned a bachelor's degree in marketing at St. Norbert College and an MBA from Oregon State University.
Sage Lewis is president of SageRock Digital Marketing, a leader in web marketing since 1999 offering search engine optimization, paid search marketing, social media marketing, and analytics services. He speaks nationally with SES and other prominent online marketing organizations. He writes as an expert for searchenginewatch.com in the promotion and link building section of the site. He is a highly dynamic speaker who offers a depth of knowledge only possible through his decade of experience in the web marketing industry.
Sarah Lockwood leads creative services at Booyah Online Advertising, a full-service agency that specializes in all things digital. Sarah provides creative strategy and manages the annual creative production of thousands of innovative ad units for desktop, tablet, video, and mobile campaigns for direct response and branding initiatives. Clients include DISH Network, Blockbuster, and Vail Resorts. She joined Booyah after a decade as a principal with Creation Chamber, Inc., and Xylem CCI, where she was responsible for the digital strategy and management of large scale web design and development initiatives for clients nationwide.
Director of Sales, Central Region
Based in Chicago, Chris Lobdell heads up sales in the Central Region for DataXu. Previously, he spent four years at Google, focused on selling display advertising solutions to large brand CPG advertisers. He also collaborated with large Google search advertisers on how to integrate Google technologies, including Google Maps and Earth, into their marketing initiatives. Before joining Google, Lobdell was a sales engineer with a number of enterprise technology startups and consulting firms.
Senior Vice President and Chief Marketing Officer
Craig Macdonald is responsible for the strategic direction, development, and marketing of the Covario™ portfolio of solutions. Prior to Covario, he was the director of product management for the service and management group within Hewlett Packard's OpenView division, where he oversaw service and asset management, configuration management, and discovery applications used by large enterprises worldwide. Previously, Macdonald held key positions at Peregrine Systems, Inc., Fair Isaac, HNC Software, World Research Advisory, META Group, and Greenwich Associates. A popular speaker, he has spoken at SMX Local and SES.
Melissa Mackey is Search Supervisor at gyro, the largest independent B2B agency in the world. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to Search Engine Watch as a PPC Expert Author, and moderates the Search Engine Watch forums. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey speaks regularly at industry conferences such as Search Engine Strategies, SMX Advanced, and PPC Hero's HeroConf. Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College.
VP of Marketing
Autonomy, an HP company
Under Russ Mann’s leadership, Covario has grown a high performance team of over 125 members globally, expanded its client portfolio to include more than fifty Fortune 500® and Internet 1000 advertisers, and won several industry awards from organizations such as ad:tech, Gartner & 1to1 Media, Interactive Advertising Bureau, Search Engine Strategies, and Search Engine Watch. Mann was voted San Diego’s 2010 E&Y Entrepreneur of the Year in the Emerging Business category. For the past 20 years, he has been at the forefront of digital marketing, advanced analytics, and CRM technologies for enterprise-class organizations. Prior to co-founding Covario, he was part of the management teams that sold Peregrine Systems to Hewlett Packard, sold HNC Software to Fair Isaac, and took Homestore.com public.
Michael Martin is the senior SEO strategist at Covario Inc. and owner of Mobile Martin based in San Diego. He has overseen online marketing improvements to the web sites of SC Johnson, IGN, BlackBerry, Avaya, Road Runner Sports, Deepak Chopra, Trump Properties, The Active Network, and Resource Nation. Martin sits on the SEMPO Education Committee and has spoken at numerous conferences including SES, SMX Advanced East & West, Affiliate Summit West & East, WordCamp LA, the San Diego Google Technology User Group (GTUG), PubCon, and the PMI Project Management Institute Annual Conference.
Matt McGowan joined Incisive Media in June 2006 and is currently responsible for the company's business in North and South America. In addition, he oversees global sales, marketing, editorial, and operations for the Digital Marketing portfolio which includes ClickZ.com, ClickZ.asia, SearchEngineWatch.com, and the multinational SES Conference & Expo series. Prior to joining Incisive, McGowan was acting COO at PropertyRoom.com, a Los Angeles based SaaS inventory management and ecommerce technology company. Earlier in his career, in San Francisco, he developed and executed a go-to-market strategy for a SaaS content syndication platform for the multinational publishing house Pearson Plc. McGowan currently lives in New York City, has a MBA from the University of Oxford (Oxford, UK), and a BA from Lafayette College (Pennsylvania, USA).
Michelle McKinley creates, manages, and optimizes multiple PPC and SEO campaigns within the payday loan and auto insurance verticals at Round Sky, Inc., an innovative INC. 500 lead generation company. She has experience with SEO in the areas of creating original and highly targeted articles, blogs, webpage content, press releases, and promotional materials. In addition to SEO, she has created multiple PPC campaigns on over 20 PPC and PPV networks and has experience optimizing such campaigns based on multi-variable testing, time of day, time of week, geographical partitioning, and more.
Senior SEO Account Executive
Sam Michelson manages the vision and growth of Five Blocks, an SEO and reputation management firm working with medium to large companies who may already have an established web presence but need to increase the effectiveness of their current SEO and brand management. For 10 years, he served in various product management roles at internet start-up companies before developing his own website to sell VOIP products in 2003. That first site, YouNeverCall.com, later morphed into an online cell phone superstore, at its height processing over seven million dollars per year in cell phone and accessory sales. By 2004, the company had started extensive lead generation work for a leading mesothelioma law firm in Houston, managing several million dollars in online ad spend and SEO annually. From there, the company expanded into luxury condos sales, leading the SEO and PPC for The W Hotels Las Vegas Hotel.
Senior Vice President, Strategy & Analytics
As head of Performics' Strategy & Analytics team, Matt Miller oversees a group of specialists who develop innovative strategies driven by qualitative and quantitative insights to increase client revenue and brand visibility across the digital landscape. He is especially passionate about utilizing analytics to discover sales opportunities and understand the habits of targeted online participants. Since joining Performics in 2003, Miller has worked in a variety of capacities. He co-founded the local search practice, a program management team designed to optimize paid search programs for small marketers. He is an experienced strategist and has established and maintained day-to-day client relationships, developed client-specific and company-wide best practices, and implemented scalable strategies for countless search programs. He has also worked closely with the search engines and clients to test new products and develop ROI-focused strategies. As a program manager, he managed PPC campaigns for numerous blue chip clients, including United Airlines, Hewlett Packard, and Verizon.
SSL Product Marketing
Peter Moore is an expert on online security, specializing in business authentication and standards and practices within e-commerce. He is passionate about educating end users about their online safety and security. Moore joined Symantec in 2010 through the acquisition of VeriSign's security business. Over the years, he has been instrumental in evangelizing the value of proper security and trust indicators and their impact on the overall success of online businesses. He is an active speaker on the subject of online security.
Founder and CEO
Jon Morris founded Rise Interactive in 2004. Since its inception the company has seen triple digit growth every year. Morris is recognized as an industry thought leader, who has pioneered a new discipline of online marketing: interactive investment management (IIM). As CEO, Morris brings to bear more than 15 years of IIM experience, including client relationships with ConAgra Foods, Lexmark, Claire's, Allstate, and Bally Fitness. He has presented for groups such as the Chicago Association of Direct Marketing, The University of Chicago Booth School of Business, Online Marketing Summit, iStrategy, and Vistage. Morris also serves as instructor of web analytics at the University of Chicago Booth School of Business.
Senior Manager of SEM
Dan Morrison leads a team responsible for millions of dollars in PPC spend for top retailers. He guides his team in SEM best practices that he has learned over seven years of marketing experience working for companies like USO Networks, Cellware, and World Avenue. He has spoken at SES Chicago and has contributed to the Search & Retail column of SearchEngineLand.com.
Merry Morud specializes in social media marketing, full-contact Facebook advertising, and deep demographic research. She has spoken at SMX Advanced London 2010 and 2011, International Search Summit London 2011, SMX East 2010, and aimClear's® Facebook Marketing Intensive Workshop, and has presented multiple Search Marketing Now webcasts on the topic of Facebook advertising. Recently, she was hired on behalf of aimClear to be a primary consultant for the creation of Acquisio's Facebook API management tool.
Michael Mothner is a serial entrepreneur and Internet pioneer, having founded his first software company at the age of fourteen. In 2001, out of his dorm room at Dartmouth College, Michael founded Wpromote, Inc. where he is currently the President and CEO. Michael is an active member of the online marketing community having been a regular speaker at industry events, such as IRCE, Shop.org, SES and ad:tech, and quoted by the New York Times, Wall Street Journal, Entrepreneur Magazine and BusinessWeek. He was also featured by Inc Magazine as one of "30 CEO's under 30 To Watch" and was the recipient of the PriceWaterhouseCoopers Entrepreneurial Spirit Award.
Jon Myers is Commercial Director - EMEA for digital ad management platform Marin Software. Jon is responsible for delivery of the Marin Software platform to EMEA agencies and advertisers including iProspect, LBI, Neo@Ogilvy, Betfair, Littlewoods and Hotels.com. This gives him a unique insight into online advertising trends within both agencies and brands. Prior to joining Marin Software Jon was leading Yahoo's search and display account management teams. Myers joined Yahoo after 12 years on the search and digital marketing agency side as a Director at both MediaVest and Latitude. Jon is recognised for his experience and thought leadership within the European online advertising industry as a regular speaker and moderator at conferences worldwide.
Krista Neher is the CEO of Boot Camp Digital, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. The company has provided marketing solutions to Fortune 500 companies as well as startups and small businesses. Neher brings a unique combination of traditional marketing skills and experience, technical knowledge, and creative new marketing approaches, with an emphasis on online and social media marketing. She worked at Procter and Gamble for over five years in sales, finance, and marketing. While there, she worked on some of the biggest brands and on some of the largest and most successful product launches. Prior to Boot Camp Digital, Neher was the VP of marketing for technology startup Photrade.com. She is an active blogger and social media enthusiast.
CEO & Cofounder
Wes Nichols is co-founder and CEO of MarketShare, the leading predictive analytics company that enables companies to grow more efficiently by identifying what is really driving demand. MarketShare has developed a unique analytics platform optimizing offline, online, and in-store marketing investments via patented cross-media and cross-channel analytics. Previously, Nichols was with Omnicom Group as president and CEO of TBWA\TEQUILA, the interactive agency group of TBWA. He is on the boards of Canoe Ventures, Wharton's Future of Advertising Global Advisory, and MASB, an organization focused on marketing accountability standards and practices.
Design Caffeine Inc.
Founder of the design consultancy DesignCaffeine, Inc., Greg Nudelman is widely recognized as an experience design and user research expert, specializing in search, social networking, business dashboards, and process redesign for mobile, tablet, and web platforms. He has published over 30 articles and speaks regularly to audiences around the world about how to create customer loyalty through intuitive and elegant designs. He is the author of Designing Search: UX Strategies for eCommerce Success.
Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.
A digital industry veteran, Alan Osetek is the president of Resolution Media, Omnicom's search agency, and oversees the growth and expansion of the brand in the US. Previously, Osetek was the managing director of iProspect's Boston office, responsible for overseeing the company's East Coast operations. Prior iProspect, Osetek served as chief revenue officer of Visual IQ. While there, he was responsible for the firm's sales, marketing, and revenue generating-activities, and worked with clients such as Sirius/XM Radio, Liberty Mutual, Microsoft, and CVS Pharmacy.
Mike Pantoliano has over 5 years of SEO/PPC experience, working both in house and on the agency side. His focus has always been on building strategy and recommendations based on verifiable data. To assist other web marketers in gaining actionable insights from data culled from web analytics and public sources, he published a Microsoft Excel crash course "Excel for SEO." He is a frequent contributor to SEOmoz's SEO blog and the Distilled blog, and has spoken on advanced Google Analytics and SEO.
Co-Founder & CMO
Marc Poirier is co-founder and VP of marketing of Acquisio, where he leads all sales and marketing activities. Prior to Acquisio, he was founder and president at Canalytics, a boutique SEM and SEO agency that was widely regarded as one of the most active Google Analytics Authorized Consultants in the world. He has held various e-marketing management positions at technology and software companies including Komunik, an email marketing software vendor, and Cognicase, a Canadian leading IT consulting and systems integration firms; he was also a strategic consultant at U.S.-based marchFIRST. He often speaks at events including SES, SMX, Ad:Tech, TFM&A, and OMMA, and writes columns and articles for various publications including Search Engine Watch, Visibility Magazine, SES Magazine, and the Acquisio blog.
Adam is an experienced digital marketing executive specializing in acquisition and retention for complicated and multi-channel sales processes.
He has been doing online marketing since 1998 Having been in Internet Marketing since 1998, Adam has worked with startups as well as Fortune 500 brands. He has spoken at numerous industry events and is also an instructor at the Online Marketing institute. Adam is a Partner at NordicClick Interactive, based in Minneapolis.
Strategic Services Director
Nathan Richter advises top enterprise clients including Travelocity, QVC, Urban Outfitters, Sports Authority, and PETCO on website optimization. A veteran of digital marketing and online retailing, Richter has extensive hands-on experience helping enterprise clients implement successful multichannel marketing campaigns. He most recently served as director of Internet sales and site development for The Franklin Mint, where he was responsible for the organization’s online business channel. Richter has also managed online marketing and site optimization programs for David’s Bridal, QVC, and dELiA’s.
Mark Robertson is founder of ReelSEO.com, a first-of-its-kind website for the online video marketing space offering news, tips, trends, and overall guidance for those wishing to leverage opportunities offered by the convergence of web video, advertising, social media, and search engine marketing. He is a leading expert in video SEO and has worked with clients like Zappos.com to improve visibility for video content. He is also a popular speaker and passionate thought leader within the online video and search engine marketing industries and has spoken at several high-profile industry conferences.
Helene Rosenblum is responsible for leading the direct marketing media practice at Leapfrog Online. Helene's team does the media planning and buying for Leapfrog Online clients, with a focus of bringing sophisticated direct marketing practices to the digital world. Rosenblum and her team have been recognized as true innovators when it comes to mobile marketing. Most recently, Google featured Leapfrog Online as the first company that has truly cracked the code in driving significant, quantifiable, and incremental sales revenue though the mobile channel. Due to Helene and her team's leadership and innovation in mobile, in September 2011 Leapfrog Online announced a Mobile Sales Tipping Point, in which mobile sales volumes began to eclipse desktop sales volumes for key clients across the company's Fortune 500 portfolio.
Jen Sato brings over 10 years of experience to the industry. She is knowledgeable in web design, email, and search engine marketing. At 2x10 Home Buyers Warranty, she is responsible for maintaining the corporate website and contributes to the development and execution of the company's online and interactive efforts. She is passionate about interactive media, and many of her designs are inspired by her passion for interior decorating.
Kent Schnepp is responsible for all aspects of profitable revenue generation and brand stewardship at ethology. Previously, Kent was a founder and chief strategy officer at EngineWorks Inc., a Portland, Oregon-based search engine marketing agency. He was responsible for designing and improving the company's world-class, ROI-driven services to online commercial entities and interactive media agencies. Schnepp has worked with numerous brands in many verticals, including Vail Resorts, LifeLock, InterContinental Hotel Group, Hearts on Fire, E. & J. Gallo, and Regions Bank. He is on the Board of Directors of the Search Engine Marketing Professionals of Portland (SEMpdx), and is a frequent speaker at industry events including SMX, Online Marketing Summit, PhoCusWright, and Mountain Travel Symposium.
Social Media Manager
Red Roof Inn
Kevin Scholl has focused on content creation and content delivery for the last decade. "As we evolve how we communicate, we adapt how we deliver our message, our story, our brand, our history." He brings his creative (and sometimes crazy) ideas to film, audio, web, social media, interactive media, traditional media design, development, production and delivery. He is currently the social media manager for Red Roof Inn and co-founder of The Social.
Director of Interactive Strategic Planning & Optimization
Three Deep Marketing
Angie is an inbound marketing thought leader skilled at creating magnetic content optimized for search, social, conversion and mobile. She has over thirteen years' multichannel B2B and B2C experience in both agency and corporation settings leading marketing, IT, and cross-functional projects to successful fruition. She recently defined the new Online Marketing university curriculum for The Art Institutes, and has spoken internationally at SES, SMX, and OMS conferences. Angie is best known for her expertise in mobile and emerging technologies across the convergence of search and social marketing and is a strong, vocal advocate for white hat SEO. Watch for her articles on leading blogs like Search Engine Watch, and ClickZ or connect with her on Twitter, @aschottmuller.
Managing Director, North America
Geoff Shenk has worked for analytics, ad-serving, rich media, ad-networks, and optimization companies including AllAdvantage, Walt Disney Internet Group, I/PRO, DoubleClick, and Google. Prior to joining Kenshoo, he launched DoubleClick’s DART Search (SEM tool) in North America. He has been a panelist, speaker, and presenter for SEM- and media-related events and has worked closely with Fortune 500 companies to improve online marketing effectiveness, primarily focusing on SEM.
Strategy and Deployment Specialist
Jaimie Sirovich is a search marketing consultant at SEO Egghead Inc. Officially, he is a computer programmer, but he enjoys search marketing and user experience even more. At present, Jaimie is focused on helping clients sell everywhere and achieve multichannel integration with major Web sites such as eBay, Amazon, and even Craigslist. He is the author of Professional Search Engine Optimization with PHP.
Jamie Smith got an early entrepreneurial start building and selling websites during the beginning of the Internet boom. He continually stays on top of the newest opportunities in the ever-changing online business landscape. In 1998, Smith founded World Methods, an Internet marketing agency headquartered on Martha’s Vineyard. World Methods and Engine Ready merged in September 2001, putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith’s tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.
Group Account Director
Oliver Sowards has managed customer relationships and strategically grown a variety of client accounts for Performics. He has delivered profitable paid search results for clients in industries including financial services (Countrywide and Wells Fargo), CPG (Johnson & Johnson), automotive (Chrysler and Cars.com), travel (United Airlines), and retail (American Girl, Finish Line, Corel, Cabela's, and Northern Tool & Equipment). He oversees client service teams focused on demand generation and exceeding positive ROI goals. Prior to Performics, Sowards was in advertising sales for a local alternative weekly publication and sponsorship for the Kansas Speedway events.
Bryan Srabian is a sports and entertainment marketing professional who specializes in social and digital media. With over 15 years experience working in professional sports, he now oversees the social and digital media landscape for the San Francisco Giants.
President, North America
Gregg Stewart is a SoLoMo expert and digital advertising thought leader. As North American President of international digital advertising agency, Geary LSF, and founder of local-search agency 15miles, Gregg's expertise in interactive advertising is extensive. Additionally, Mr. Stewart contributes regularly to Clickz and Search Engine Watch, and for six years and counting, has co-published the renowned 'Local Search Usage Study' revealing groundbreaking trends and data in the local-search arena.
Peter Stringer is responsible for crafting the Boston Celtics' interactive and social media strategy. He launched and cultivated the Celtics' digital and social media channels over the past two seasons, building an audience of over 5.4 million fans on Facebook (currently the second largest among North American professional sports teams) and over 220,000 followers on Twitter. The team also delivers behind-the-scenes footage and exclusive video content to both Celtics.com and YouTube. In 2009, Stringer conceptualized and developed GameTimeLive, an interactive game-tracking and blogging experience that combines up-to-the-second stats and scores with a live fan blog and Twitter feed. He also conceptualized and managed the development of Celtics 3-Point Play, a first-of-its-kind Facebook application that allowed Celtics fans to predict statistics for their favorite Celtics players while collecting valuable fan data for the team's marketing efforts.
Vice President, Business Development
Since joining Performics in June 2003, Linda Khoshaba Sturman has worked on demand generation strategies for leading Fortune 500 lead gen and retail clients. She has a unique ability to couple quantitative analysis with marketing and human behavior. This has led her to develop out-of-the-box solutions that connect the participant to the bottom line. Her core belief is that data is human and that the more we embrace this fact, the better we will get at driving results. Linda was a 2009 Performics Vanguard Finalist, 2010 Performics Vanguard Winner, and 2010 Performics MarketingNext Recipient.
Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.
Dana Todd serves as the senior vice president of marketing and business development at Performics, the performance marketing firm owned by Publicis Groupe. She is considered one of the pioneers of the search marketing industry, but her expertise includes all forms of online marketing and interactive visibility. With over 17 years experience in digital marketing, Dana is known for leadership, vision and creative problem solving (and radical hair color!)
At Performics, Dana and her teams evangelize our relentless, revolutionist approach to search and performance marketing. Dana's hunger for the next big idea drives our strategy for marketplace participation and she skillfully highlights the levers we use to create efficiencies, consistent incremental revenue and ROI gains for our clients.
Since 1996, Todd has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing. Her career spans a variety of practices including search marketing, first leading San Diego interactive agencies Bien Logic and SiteLab; then co-founding SEMPO (Search Engine Marketing Professionals Organization) and its training arm SEMPO Institute. Most recently, Todd launched Newsforce, a startup that redefines how companies think of advertorial and sponsored content. She regularly speaks Search Engine Strategies, ad:tech, OMS, SMX, OMMA and frequently provides insight to the financial press, including The Wall Street Journal, Newsday and CNNMoney.
Senior Writer / Columnist / Analyst
Fox Sports and Fox Soccer Channel
A working journalist for over 25 years, Jamie Trecker is an internationally recognized expert in covering soccer. He is the news analyst for the Fox Soccer Channel's televised coverage of the Barclay's Premier League and the UEFA Champions League; the author of two books about world soccer and society; and a regular contributor to international media on the sport. Trecker originated Fox Soccer's social media strategy. He currently curates Fox Soccer's main news Twitter feed and continues to advise the company on all aspects of social media policy and implementation.
Bob Tripathi is the founder and chief marketer of Instantetraining.com, a provider of online certification workshops and subscription-based online training videos. He spent a number of years working in house with brands like Sears and Discover Financial Services, championing in-house SEO, PPC, and social media initiatives. Tripathi has worked with businesses of all sizes, helping them generate revenues and drive double-digit growth through internet marketing. He is a regular speaker at leading industry conferences such as SES and is the co-founder of the SEMPO Chicago Working Group.
Director of Acquisition
The current marketing landscape of boring & status quo, really gets Ryan angry. "Be disruptive or go home" is Ryan Urban's daily mantra. Being the Director of Acquisition for a burgeoning IR-500 company requires the 3 "ations"
1) Prioritization. Start everyday by doing the task that has the most impact. Answering email is
never the highest impact.
2) Motivation. You can't teach this, you either are passionate about doing a great job or not.
3) Organization. This can be learned; buckets-filters-lists, sort by most impact.
If you have 2/3 above, you are a "star"; all 3 makes you a "digital game changer"
Lauren Vaccarello is responsible for planning and executing Salesforce.com’s international search marketing strategies and is heavily focused on offline ROI metrics and cross channel integration. Through her consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost-effective digital marketing strategies. Before starting lvlogic, she was the director of SEM and Analytics for FXCM, a top 100 online advertiser. Vaccarello is a regular speaker at search marketing conferences such as SES, Online Marketing Summit, Search Marketing Expo and Pubcon.
An award-winning speaker whose presentations are as entertaining as they are informative, Matt Van Wagner is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He has served as technical editor/advisor for three leading books on paid search: Winning Results with Google AdWords, Yahoo! Search Marketing Handbook, and Pay-Per-Click Search Engine Marketing: An Hour a Day. He is a contributing courseware developer for the SEMPO Institute.
Recognized as an expert on content linking strategies, Eric Ward helps companies create and execute linking strategies to increase awareness of their web content. He also teaches his techniques and publishes LinkMoses Private, an email strategy and linking opportunity alert service. His clients include PBS.org, WarnerBros, Disney, The Discovery Channel, National Geographic, The New York Times, TVGuide.com, and Weather.com. Ward founded the first web-based public relations and web promotion services, called NetPOST and URLwire, in 1994. His company was hired by Jeff Bezos to be the online publicist for Amazon.com Books’ debut.
Owner and Creative Director
The Escape Pod
Vinny Warren is known for breakthrough work for an international roster of clients, including Budweiser's iconic "Whassup!" campaign. The "Whassup!" campaign quickly became part of American and global popular culture and was awarded advertising's most coveted prizes, including the Grand Clio, the Grand Prix at the Cannes International Advertising Festival, and two Emmy nominations. The campaign was inducted into the Viral Hall of Fame in 2005 and the Clio Hall of Fame in 2006. A native of Galway, Ireland, Warren has also created impactful advertising for OfficeMax, McDonald's, Volkswagen Germany, Henkel, and The Partnership for A Drug-Free America.
Social Media Manager
Marty is & Founder & Evangelist of aimClear® an integrated social, search, display, and PR online marketing agency. After piloting aimClear to INC. 500 status as CEO over the previous 6 years, he is now focused on guiding aimClear's extensive internal and client training programs, defining agency vision, writing, speaking, networking, and studies. Client credits include Intel, Siemens, Tektronix, United Health Group, MarthaStewart.com, The Washington Post, Ning, SecondLife & other iconic global brands. aimClear was named a top workplace place in Minnesota by Minnesota Business Magazine in 2012.
A fixture on the international conference circuit. recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS, Charlotte Search Exchange, as well as many appearances over the last five years at SEMpdx, mozCon, PubCon, eMetrics, and numerous other global search and social marketing conferences.
Marty's Wiley/Sybex book, "Killer Facebook Ads," was critically acclaimed. His second Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013. He has written extensively for respected Internet marketing publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable & been quoted in others, from AdAge to MediaPost. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs & PRWeb's 25 Essential Public Relations Blogs You Should Be Reading. Marty was named the #3 most influential PPC professional.
Marty has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic targeting, especially as pertains to search, Facebook, & LInkedIn. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, & fine wine.
Founder and Editor-in-Chief
Web Marketing Today®
Dr. Ralph Wilson is widely recognized as one of the top international authorities in Internet marketing. Business Week called his popular site WilsonWeb.com “bar none the best e-commerce resource out there.” Business 2.0 profiled him as one of the savvy dot-com survivors. The New York Times named him “among the best-known Internet marketing publishers and consultants who preach the responsible use of e-mail for marketing.” Wilson is the founder and editor-in-chief of Web Marketing Today®, currently sent to over 100,000 confirmed opt-in subscribers. He has won the Tenagra Award for Internet Marketing Excellence and has written hundreds of articles and numerous books.
Tony Wright has spent his career helping companies of all sizes be profitable online. He is a search marketing expert and also has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring. He directed the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001. Wright serves as the driving force behind WrightIMC while managing online media strategies, public relations, and other interactive marketing projects for the firm's clients. He created and directs the implementation of WrightIMC's proprietary "Marketing Orienteering" process, which helps guide agencies and in-house teams through the process of creating successful and profitable search engine marketing programs.
Jason is Senior VP of Marketing and Social Media at ShowPony and oversees the creative and marketing teams to build strategies for clients that incorporate cutting-edge social media solutions and world class design. Jason is also an active blogger at jasonyormark.com, and was recently named #30 on Forbes 2012 Social Media Power Influencers List. Previously, Jason spent 5 years at Microsoft, building marketing and social media programs for Microsoft Advertising, Mac Office, and Microsoft Office. Throughout his career, Jason has developed search marketing campaigns, both SEM and SEO, for hundreds of businesses. He's contributed to international business projects, including contributing to the launch of European operations for the Microsoft SMB Advertising Services Group. In his rare unplugged time, Jason plays amateur baseball, coaches little league and loves all things Mac.
Dennis Yu is CEO of BlitzLocal, a boutique ad agency that serves Global 1000 brands with their Facebook campaigns. The BlitzLocal Ad Platform drives traffic by tying together templated Facebook ads and pages with templated PPC campaigns and WordPress sites, using call tracking to measure ROI. Yu has worked in internet marketing experience for Yahoo! and American Airlines. He is an internationally sought-after speaker and author, having spoken at SMX, PC conferences, HostingCon, Affiliate Convention, and others on the topic of Facebook and local.
Jim Yu combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, he was at Salesforce.com, where he led a core part of the platform products team that delivered the industry’s first cloud computing platform. At Aether Systems, Yu ran the product management team responsible for the product strategy, roadmap, and delivery of the innovative Scoutware line of wireless products. At Mercator Software (now IBM), he directed the development of Mercator Integration Broker, an industry leading enterprise software product, generating over $100 million in revenue.