Platinum Sponsor
Marin Software
Gold Sponsors
Autonomy, an HP Company
Silver Sponsors

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to


OMS Social Media Summit

Cost: Full day $245 $295

Monday, November 14
7:30-8:30am Registration
8:30-8:45am Welcome
Keynote: State of Social Media - Ground Breaking Research from Comscore

It is clear that social networking has become an integral part of the fabric of the Internet and one that is increasingly becoming integrated into the experience of so many different activities online. In this deep dive session, Eli Goodman, Media Evangelist for comScore, will review the latest trends within social media and what they signal for the future. Focusing on key demographics, Mr. Goodman will reveal important findings about social media users and how different demographics utilize these networks differently. This session will give you a clear vision of how the social landscape looks today, how it is shifting and finally, how you can utilize this new media to yield ROIs.

  • Speaker:
    Eli Goodman, Media Evangelist, comScore, Inc.
9:45-10:15am Break
  Social Media Strategy
& PR (SMC) Track
Social to Drive Commerce
& Lead Gen Track
Lessons from the Social Edge: Confronting Facebook, and Winning

Join this interactive session for a deep dive into taking Facebook marketing head-on, including several case studies from some of the leading brands in the industry. Learn how Facebook Applications can drive engagement, conversions, and brand loyalty, and take a peek at Facebook's News Feed algorithm updates, complete with benchmarks and tracking tips for social media success.

  • Speaker:
    Kelly Cutler, CEO and Co-founder, Marcel Media
How to Find & Engage Those Who Can Influence Your Brand

To grow your business, you need to find and engage not only with your customers, but also those who can influence them. In short, how do you influence the influencers? This session will cover how to locate influencers and engage them, tools and platforms to use, practical examples from the social front lines, and tips for applying these lessons to your own business.

  • Speaker:
    Adam Proehl, Owner/Principal, Web Strategy Consultant, NordicClick Interactive
Three Practical Ways We Measure Social Metrics

Social metrics are important for measuring success, yet most businesses are fuzzy on how to truly attribute success to social media. Social success can be measured in three ways - through engagement, through a reduction in costs, and through an increase in attributable revenue. Join us for a case study on how we measure success for each one of these three metrics, and how the successful measurement of these metrics has helped us grow our social programs.

  • Speaker:
    Sundeep Kapur, Author, Email Yogi
    Dennis Yu, Chief Executive Officer, BlitzLocal
The Revolution Will Not Be Televised. It Will Be Socialized.

You are living in a period of unprecedented power given to the common man. We have seen it most clearly in Iran, Tunisia, and Egypt. Social media tools are giving people new power, and this has a direct effect to you and your business. The power of revolution not only can topple governments; it can topple businesses as well. Find out why - and what you can do to stay successful - in this actionable session.

  • Speaker:
    Sage Lewis, President,
12:15-1:15pm Lunch
PPC to Social Media Advertising: a Step-by-Step Guide to Execution

Social PPC advertising is here; are you taking advantage of all its opportunities? This workshop will teach you about the 4 components of a successful social media PPC campaign and how Facebook, LinkedIn, and Twitter have opened up a new medium for pushing your message to a very specific audience. Learn how to set up Facebook and LinkedIn advertising accounts, optimize your paid search settings, and implement the right best practices for social PPC success.

  • Speaker:
    Jamie Smith, CEO, Strategy Analyzer LLC
How to Turn Your Customers into an Active - and Voluntary - Sales Force

As traditional paid channels are increasing in cost and becoming more saturated, marketers are looking for new ways to acquire and engage consumers on their website, in emails, and across social networks. This session will provide an overview of referral marketing and take a look at the different channels marketers can use for their referral-based programs, the results they can expect, and the best practices we've discovered from launching, managing, and optimizing referral campaigns for over 200 leading brands.

  • Speaker:
    Trevor Legwinski, Director of Marketing, Extole
2:15-2:45pm Break
Like it or Not: The Do's and Don'ts of Facebook Ads

In this session, Aaron Goldman, Kenshoo CMO and author of Everything I Know About Marketing I Learned From Google, will present best practices for creating and optimizing Facebook ad campaigns. Using proprietary data and case studies, Aaron will cover 4 key areas of social network advertising: KPI selection, attribution, targeting, and testing.

  • Speaker:
    Aaron Goldman, Chief Marketing Officer, Kenshoo
Unleashing the Potential of Review Content

It's time to unleash the potential of your most valuable content asset - reviews. On most sites, reviews are pent up in the product page, but recent experiments are uncovering that the potential of reviews goes far beyond that. This session will explore emerging marketing best practices that leverage review content. Learn how to leverage reviews to improve the impact of display, email, in-store, print, Facebook, and search marketing.

  • Speaker:
    Michael DeHaven, Sr Product Manager, SEO, Bazaarvoice
Social Media! Does it Work? Is it Legal? Is it Ethical?

How do you get an entire organization on board with social media? How do you do it quickly? What should you do on social media as a business? What should employees be wary about regarding social media? What should your privacy policy say? Should you market via social media at a not-for-profit? Can word-of-mouth be equated to consumer exploitation? How do you deal with an online scandal?

Join Sundeep Kapur, Digital Evangelist at NCR as he asks these and other very pointed questions to Jenny Weigle from Careerbuilder, Daliah Saper from Saper Law, and Lynne Kurdziel from Luminate Marketing.

  • Moderator:
    Sundeep Kapur, Author, Email Yogi
  • Speakers:
    Lynne Kurdziel, Founder & CEO, Luminate Marketing
    Daliah Saper, Owner & Attorney, Saper Law Offices
    Jenny Weigle, Social Media Manager,

SES Magazine
View latest issue:
SES Magazine October 2011 - Chicago Guide
Chicago Guide 2011
Who should attend?
Marketing Team:
Marketing Manager/Director
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
Web Developer
Web Designer
IT Project Manager
Association Sponsors
Business Marketing Association - Chicago
Social Media Club
Chicagoland Chamber of Commerce
Web Marketing Association
Media Partners
Be Found Online
Hispanic MPR
Social Media Examiner
Target Marketing
Visibility Magazine
Search Marketing Standard
State of Search
In Association with
Search Engine Watch

News Distribution
Business Wire

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to