Jim Hedger is a writer and broadcaster specializing in organic SEO and search marketing. Jim works with partner Alan K'necht as a content-focused SEO and search marketing consultant. He is also a writer, WebmasterRadio.FM show host and interviewer.

Jim has been involved in the SEO field since the days of the dinosaurs. He felt like he lost a personal friend the day Disney went "ol' Yeller" on Infoseek. Over the course of his career, Jim has shared drinks with Jeeves the Butler, tossed sticks to that sock-puppet dog from Pets.com and walked away from a staring contest with Googlebot confidently declaring a tie. When not traveling between conferences, Jim lives with a perpetually annoyed cat named Hypertext and can often be seen riding around Toronto, Victoria or Seattle on a very fast red bike.