Jeff Lancaster is the CEO of Canada's largest search engine marketing agency - Catalyst Canada. Catalyst is an award winning WPP group company and the designated search marketing agency of GroupM, WPP's media buying and planning arm. He leads a team of seasoned search professionals that provide best-of-breed paid search, organic search and content marketing solutions to a roster of top clients. Jeff's involvement in the Canadian digital community is extensive and he currently sits on the IAB Canada's Board of Directors and is also the chair of the IAB Canada Search Marketing committee. He holds a Bcomm degree in Marketing from the University of Guelph and regularly speaks about digital marketing at events including SES, SMX Toronto, Pubcon, DX3 & IAB Canada MIXX. In 2013, Catalyst was a 4-time winner at the inaugural US Search Awards, and recipient of a 2013 Media Innovation Award.