Helen M. Overland assists a team of account directors and managers to help organizations grow their market share using the online channel. She combines her tech savvy with a strong passion for all things search. She sharpened her skills in the trenches of e-commerce and grew revenues steadily through the dotcom burst. In the past, she has generated 100% YOY increases in sales on tight marketing budgets of less than 5%. Specializing in the intelligent application of emerging trends, Overland is experienced in maximizing campaign returns through identifying fresh opportunities and careful analysis of the results. Known around the blogosphere as semlady, she blogs at www.searchenginepeople.com/blog and regularly speaks at marketing and technology conferences.