Ezra Silverton became involved with the World Wide Web in the early 1990s. In 1997, he founded the website services company 9th sphere, now an award-winning, full-service firm. His primary role is that of website architect, in which he strategically plans website architecture and oversees overall quality assurance. His approach is very tactical, based on both Internet marketing and architectural best practices. Clients, most of whom are based in Canada, include sophisticated e-commerce, business-to-business, and service-based organizations. Silverton has been interviewed by major television and radio networks, written many articles in well-known publications, and presented at leading conferences on the topics of website architecture, SEO, and other Internet marketing and website best practices.