Dan Klyn is an information architect and e-commerce strategist at RidersDiscount.com and he teaches the information architecture course at the University of Michigan School of Information.

Prior to a 30-month stint as in-house information architect and director of e-commerce at Flannel, Dan worked as an IA consultant with agencies including Enlighten, Pure Visibility, and Fry, as director of information architecture at Q LTD, and as a web designer at Allmusic.com.

Dan's academic background is in librarianship, and his interests and expertise are primarily in e-commerce and web video. His client roster includes Lumber Liquidators, Time-Life, ShopAtHomeTV, American Girl, TJ Maxx, Artistry Cosmetics, Rose Brand, British Virgin Islands Tourism Board, Costa Del Mar, Tobacco-Free Florida, SIGGRAPH, Ross School of Business, NOOMA and world-famous folk music venue The Ark.

Specialties:
Information architecture design and strategy, interaction and design patterns for online video, web analytics, social media strategy, teaching, presenting, online retail operations and optimization