Sponsors & Exhibitors
Acquisio
Brafton CustomNews
Business.com
Cornerstone
gShift Labs
Hult International Business School
LinkWorth
Marketwire, Inc.
Microsoft Advertising presents Bing
NVI
Outrider Canada
Page Zero Media
Search Engine People Inc.
Sitecore
Techwyse Internet Marketing
topseos.com
Visibility Magazine
Yahoo! Canada

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

New to SES Toronto New to the Toronto Agenda

SES Toronto 2010 Agenda - Conference Day 1

Thursday, June 10
7:00-6:30pm Registration
7:00-8:50am Online Marketing Summit iEnjoy a delicious breakfast while learning actionable tactics and strategies for effective Content Marketing and Social Media.
Click for schedule details!
Social Media Training Workshop & Breakfast  (Additional $99 fee applies)
8:00-9:00am Morning Coffee
9:00-10:15am SES Keynote: Peter Morville

Morning Keynote

  • Keynote Speaker:
    Peter Morville, President, Semantic Studios

10:15-11:00am Grand Opening of the Expo Hall (open 10:00-6:00pm)
11:00-12:00pm

Attendees may choose to attend one of the three sessions offered during this time.

Track 1
SEO Then & Now: What's the Same? What's New?
If you entered a time capsule in 1999 and stumbled into a search engine optimization assignment in 2010, you'd be startled by an array of unfamiliar challenges. News flash: it's not all about title tags and meta keywords anymore. Reciprocal linking? Yawn. Are search engines too stupid to index dynamic URL's? Not anymore. Panelists cover proven SEO fundamentals, and then update you on the latest trends you cannot afford to miss. P.S. Yes, title tags are still important.

  • Moderator:
    Jim Hedger, Writer & Broadcaster, Digital Always Media
  • Speakers:
    Erika D. Brown, EVP Corporate Strategy, Digital Media Practice, Frost & Sullivan
    Anne F. Kennedy, President, Author and International Speaker, Outlines Venture Group
    Judith Lewis, Founder, deCabbit Consultancy

Track 2
Video: The Next Marketing Frontier New to the Toronto Agenda
Video has found its way into the daily routines of most Internet users. YouTube now boasts more than 100 million uniques and streams more than 6 billion videos monthly, according to the latest numbers from Nielsen. Meanwhile video ad networks and premium sites like Hulu have begun to establish real reach. This panel will cover the latest developments in video-based marketing, including:

  • Discovery: What factors make your video assets visible to web surfers?
  • Ad networks: How can you make the most of these vehicles, and what can you safely ignore?
  • Formats: pre-roll, overlays, interactivity, and in-page video
  • YouTube: The elephant in the room during any discussion of online video.
  • Moderator:
    Matt McGowan, Advisor, Incisive Media
  • Speakers:
    Brian Cusack, Display Sales Manager, Google
    Jonathan Allen, Director, Search Engine Watch
    Greg Jarboe, President & Co-founder, SEO-PR
    Peter Farfaras, Solution Specialist, Emerging Media, Microsoft Advertising Canada

Track 3
21 Secrets to Top Converting Websites New to the Toronto Agenda
The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies improve their conversion rates since 1998 will reveal 21 of his most valuable tips that will help you increase your conversion rate. In this fast paced session you'll find relevant examples from retail sites, B2B sites, publishers and everything in between. You'll learn the key principle of GTC - Get the Cash! You'll never be able to look at a website the same way again.

  • Introduction by:
    Mike Grehan, CMO & Managing Director, Acronym
  • Solo presentation by:
    Bryan Eisenberg, NYTimes Bestselling Author, bryaneisenberg.com

12:00-1:00pm Networking Lunch in the Expo Hall
1:00-2:00pm

Attendees may choose to attend one of the three sessions offered during this time.

Track 1
Information Architecture, Site Performance Tuning & SEO
The technical and navigational foundations of your website can significantly impact search referral traffic, either directly or indirectly. Experts explain why all of this matters, and offer tips on how to organize, label, and prioritize your content; how to speed up your site; and how to assess and fix bloated code that may impact the user experience and search rankings.

  • Moderator:
    Bryan Eisenberg, NYTimes Bestselling Author, bryaneisenberg.com
  • Speakers:
    Ezra Silverton, President, 9th sphere
    Dan Klyn, Information Architect, Riders Discount

Track 2
Successfully Integrating Search & Social Media New to the Toronto Agenda
With blogs, user generated content, tweets and facebook/linkedin profiles being ranked above all else in Google, what is more important than integrating your Search and Social Media Strategies to ensure brand reach, integrity and of course rankings. Learn how companies are striving to cohesively tie it all together to ensure success.

  • Moderator:
    Lisa Buyer, President & CEO, The Buyer Group
  • Speakers:
    Guillaume Bouchard, CEO, iProspect
    Krista Neher, CEO, Boot Camp Digital
    Jason Dailey, Senior Director, Search Evangelist, Microsoft

Microsoft

Sponsored Session
Search & Display - Driving Customers Through the Purchase Funnel & Dispelling the Myths of Display
Looking for a more effective way of driving online sales with your current Search or Display campaign? Think that display has no place in your performance buy? This session covers why you should be executing both simultaneously to drive potential customers through the purchase funnel. Also, Understanding the value of performance display, and the role it plays alongside your search buy is key to growing your digital marketing spend. If you still think display is expensive, complicated, ineffective, this is the seminar for you.

  • Speakers:
    Mike O'Sullivan, Ad Platforms and Strategy Lead, Microsoft Canada
    Chau Le, Search Expert, Microsoft Advertising Canada

2:00-2:30pm Afternoon Break on the Expo Hall
2:30-3:30pm

Attendees may choose to attend one of the three sessions offered during this time.

Track 1
Link Building Basics New to the Toronto Agenda
Discover how search engines rely on link analysis as an important component for ranking web pages. You will also learn how to increase traffic to your site by building quality links in an appropriate manner.

  • Introduction by:
    Andrew Goodman, ClickZ Live Advisor & President, Page Zero Media
  • Solo Presentation by:
    Jeff Quipp, Founder and CEO, Search Engine People Inc

Track 2
Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals
We hear it all the time: an online marketer returns from an SES event brimming with new ideas and advertising tactics only to hit a wall when they present their plans to the developers responsible for implementing their ideas. It's no secret that marketing and tech don't often speak the same language and as a result projects are slowed or stalled, and millions of marketing dollars are wasted. So how do you bridge the gap? Hear from a panel of marketers and developers on how to collaborate and pull off a technical online project successfully.

  • Moderator:
    Tracy Falke, Director of Content, Search, Social Media & Emerging Technology, Powershift Media Group
  • Speakers:
    Jonathan Allen, Director, Search Engine Watch
    Puneet Bhasin, Manager Network Operations, Schematic INC
    Casey Rovinelli, Director, Digital Marketing, National Hockey League Players' Association

Track 3
Managing a Global SEO Campaign New to the Toronto Agenda
As the world becomes smaller and search marketing becomes more complex, the era of "ranking well in Google" is over. This is especially true for companies who are targeting multiple markets or countries. This new opportunity also brings many new complexities to be considered other than standard SEO. This session tackles these key issues critical to successfully developing, optimizing, and managing the global campaigns that will meet those next generation marketing goals, without losing control or your mind.

  • Moderator:
    Anne F. Kennedy, President, Author and International Speaker, Outlines Venture Group
  • Speakers:
    Ian McAnerin, CEO, McAnerin International Inc
    Crispin Sheridan, Vice President, Digital Scale and Operations, Integrated Digital, SAP
    Michael Bonfils, CEO, SEM International

3:30-3:45pm Session Interval
3:45-5:00pm

Attendees may choose to attend one of the three sessions offered during this time.

Track 3
Video Search Optimization Site Clinic New to the Toronto Agenda
Online video is popular. According to comScore Video Metrix, 21.7 million Canadians watched over 4 billion videos in April 2010. And close to 19.1 million Canadians watched almost 2.2 billion videos on YouTube.com that month. Marketers who want to learn how to seize this new opportunity should attend this clinic. The author of YouTube and Video Marketing: An Hour a Day will share the tips, techniques and tools you need to optimize your video for YouTube and Google universal search results. Be sure to bring your business cards because it doesn't get more interactive than this!

  • Moderator:
    Jon Myers, VP & Managing Director EMEA, Marin Software
  • Speakers:
    Greg Jarboe, President & Co-founder, SEO-PR

Track 2
Bringing SEO In-House: The Pros & Cons New to the Toronto Agenda
Managing SEO in-house at mid- to large-sized organizations can pose many challenges. Once the company decides to start SEO in-house, what's next? In this session you'll learn what you'll need to do in order to manage a successful in-house SEO program that runs smoothly and successfully. There are many groups involved in SEO besides the subject matter experts and if you are responsible for SEO, you need to learn and implement these tactics that will increase the productivity and reduce the frustrations you face on a regular basis. Come and see marketers deliver the keys to success, as well as the roadblocks, in building well-integrated search marketing programs that thrive on support from all levels of the company.

  • Moderator:
    Crispin Sheridan, Vice President, Digital Scale and Operations, Integrated Digital, SAP
  • Speakers:
    Andrew Goodman, ClickZ Live Advisor & President, Page Zero Media
    Laura Callow, Senior Search Marketing Manager, Intuit Canada, Global Business Division

Track 3
Augmented Reality: A New World Order New to the Toronto Agenda
User migration to a mobile environment is driven not only by information and communications requirements, but also a host of applications that are useful, quirky, or just plain fun. App developers and experts explain how these apps hook users, demonstrate their rapid growth trajectory, and explore what might be in store for the future.

  • Moderator:
    Stewart Quealy, SES Advisory Board & VP, Content Development, SES Conference & Expo
  • Speakers:
    Cindy Krum, Founder & CEO, MobileMoxie
    Mathijs Gajentaan, CEO and Co-founder, Winvolve
    Ling Guan, Professor, Canada Research Chair, Ryerson University, Toronto

5:00-6:00pm Networking Cocktail Reception in the Expo Hall

SES Magazine
View latest issue:
SES Magazine October 2011 - Chicago Guide
Chicago Guide 2011
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Association Sponsors
DMAT
SEMPO
WebAward
SIP
Media Partners
Backbone Magazine
HispanicMPR.com
MarketingFind.com
Marketing Magazine
OneDegree.ca
TopHosts.com
TopRank Online Marketing Blog
Visibility Magazine
In Association with
Search Engine Watch
ClickZ

News Distribution
Business Wire

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.