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Silver Sponsor
Bruce Clay Inc.
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Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
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Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to

Search Engine Marketing Training

7:30-8:00am Continental Breakfast
8:00-12:00pm Search Analytics Training & Workshop - Part 1 How to Architect a Search-Engine Friendly Website
12:00-1:00pm Lunch Break
1:00-5:00pm Search Analytics Training & Workshop - Part 2 Advanced Keyword Research
Participants may register for training in addition to the SES San Francisco conference or independently, as workshops take place on the Friday after the event.

These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search engine strategy. Regardless where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills to improve your business results and take your search engine marketing to another level.

Training Workshops
Full Day Workshop

Search Analytics Training & Workshop

Full day $1,395

Is analytics a boring, frustrating and confusing experience? Do you wish you knew what was important to track and why?

Analytics has a bad reputation for being boring, arduous and repetitive work. Real analytics is not any of those things. Liberate your quest for actionable information with this 2-part session that will help you transform your business. Learn the concepts that will enable you to gain actionable information and see exactly "what's going on" within your website.

Who should attend?
This session is targeted for marketing managers, IT professionals, small business owners, or anyone that has been tasked with getting actionable information out of Google analytics. While Google does provide some helpful information, some people have to learn by seeing and having a helpful hand to guide them in developing and getting the best out of their website. If your organization needs more out of analytics than "unique visitor reports", this is the session for you.


Session 1:

  • Numbers and their origin
  • Re-learning analytics
  • Understanding the User
  • Analyzing the user
  • Finding what works
  • 7 steps to better analysis and reporting.

Learn to:

  • report numbers correctly
  • develop effective reporting tactics
  • defend your findings
  • create effective and memorable reports
  • measure ROI of marketing efforts

Build your business:

  • analyze patterns of user behavior
  • connect analytics with your SEO to experience amazing results
  • connect analytics with design to find obstacles
  • use analytics to find opportunities

Session 2: Install it right.

  • Eliminate obstacles to tracking
  • Interface overview
  • Basic reports
  • Starting segmentation
  • Developing goals
  • Dig in to deeper reports
  • Enhance reports with the API

Learn to:

  • verify a correct installation of Google Analytics
  • find technical obstacles to analytics
  • develop proper segmentation tactics
  • set up goals and assign value

Really dig in:

  • analyze traffic by source
  • find and fix website problems
  • associate data points for effective marketing tools
  • evaluate persuasive points in your website
  • use the overlay report effectively
  • understand the funnel analysis

Matthew Bailey, President, Site Logic Marketing
Ben Bailey, Director of Analytics, SiteLogic

Morning Session

How to Architect a Search-Engine Friendly Website

Half-day $845

A search-engine friendly website is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the needs of crawler-based search engines and your site's visitors.

Ultimately, the site must be profitable for the website owner. Can a single site satisfy all of these groups? Yes it can... if you have the right architecture, navigation design, and page layouts. In this 4-hour training session, attendees will learn the whys, whats, and hows of architecting a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.

Who should attend?
Anyone who designs and promotes websites as part of their work should attend this workshop!

For new and experienced marketers: Whether you are a new marketer or a seasoned veteran, this workshop will help you take your campaigns to the next level of effectiveness. (HTML knowledge is not required.)

For new and experienced web designers: Minimize advertising expenses by creating search-friendly and cost-effective website designs. Learn how to avoid common pitfalls early in the design and architecture processes.

» See full agenda

Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Afternoon Session

Advanced Keyword Research

Half-day $845

In this 4 hour training session attendees will explore the tools available for identifying, researching and zeroing in on the right keywords for your SEO, PPC and even Social Media campaigns. We will walk through the process in theory first and then work on a real world example that leverages the latest tools available. Students are welcome to bring their laptops to this session. Wireless access will be provided.

After attending, you will be able to:

  • Understand the role of Keyword Research/ Discovery and how it is integral to SEO, PPC and Social Media campaigns
  • Identify and refine the initial set of possible keywords for any campaign using various methods and tools
  • Analyze your initial set of keywords and learn to sort them into themes for various SEO, PPC and Social Media campaigns
  • Be able score your final list of keywords to identify those that are likely to perform the best
  • Know where to place your keywords for maximum effect, and how to mix in additional search term modifiers that will let you leverage your targeted search terms for greater traffic

» See full agenda

Ron Jones, President/CEO, Symetri Internet Marketing

SES Magazine
View latest issue:
SES Magazine October 2011 - Chicago Guide
Chicago Guide 2011
Who should attend?
Marketing Team:
Marketing Manager/Director
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
Web Developer
Web Designer
IT Project Manager
Association Sponsors
Internet Oldtimers' Foundation
Northwest Internet Advertising Group (NWIAG)
Media Partners
Domainer's Magazine
mThink/Revenue Performance
Search Marketing Standard
Search Engine Journal
State of Search
Target Marketing
Visibility Magazine
Website Magazine
Web Host Industry Review
In Association with
Search Engine Watch

News Distribution
Business Wire