Search Engine Marketing Training
|8:00-12:00pm||Search Analytics Training & Workshop - Part 1||How to Architect a Search-Engine Friendly Website|
|1:00-5:00pm||Search Analytics Training & Workshop - Part 2||Advanced Keyword Research|
These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search engine strategy. Regardless where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills to improve your business results and take your search engine marketing to another level.
Full Day Workshop
Search Analytics Training & Workshop
Full day $1,395
Is analytics a boring, frustrating and confusing experience? Do you wish you knew what was important to track and why?
Analytics has a bad reputation for being boring, arduous and repetitive work. Real analytics is not any of those things. Liberate your quest for actionable information with this 2-part session that will help you transform your business. Learn the concepts that will enable you to gain actionable information and see exactly "what's going on" within your website.
Who should attend?
Build your business:
Session 2: Install it right.
Really dig in:
How to Architect a Search-Engine Friendly Website
A search-engine friendly website is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the needs of crawler-based search engines and your site's visitors.
Ultimately, the site must be profitable for the website owner. Can a single site satisfy all of these groups? Yes it can... if you have the right architecture, navigation design, and page layouts. In this 4-hour training session, attendees will learn the whys, whats, and hows of architecting a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.
Who should attend?
For new and experienced marketers: Whether you are a new marketer or a seasoned veteran, this workshop will help you take your campaigns to the next level of effectiveness. (HTML knowledge is not required.)
For new and experienced web designers: Minimize advertising expenses by creating search-friendly and cost-effective website designs. Learn how to avoid common pitfalls early in the design and architecture processes.
Advanced Keyword Research
In this 4 hour training session attendees will explore the tools available for identifying, researching and zeroing in on the right keywords for your SEO, PPC and even Social Media campaigns. We will walk through the process in theory first and then work on a real world example that leverages the latest tools available. Students are welcome to bring their laptops to this session. Wireless access will be provided.
After attending, you will be able to: