Platinum Sponsors
Google
Bing
Verisign
Gold Sponsors
iContact
iProspect
Adobe, featuring Omniture® technology
Silver Sponsor
Bruce Clay Inc.
Ask Sponsored Listings
Opentext
American Express OPEN
Performics

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Partnered Training Workshops

Participants may register for training in addition to the SES San Francisco conference or independently, as workshops take place on the Monday before the event. Additional registration fee applies.

Full Day Workshop

Search Engine Optimization Training

Bruce Clay, Inc.Full day $1,245
8:30-5:30pm

Bruce Clay SEO Training:
Bruce Clay, an industry recognized expert on SEO, will offer a one-day SEO Training Course in conjunction with SES San Francisco. This course is targeting marketing and technical staff alike and offers strategy and tactics necessary in today's fast changing search world. The course, which covers SEO methodology, concepts and strategies, will provide the process needed to achieve significant traffic.

Focusing on white-hat search engine-compliant SEO methods, the course covers techniques allowing you to change your sites while staying away from the techniques that will get you in trouble. Others that have completed the extended course have raved about it, and this training will be no exception.

The Bruce Clay SEO Training offers a specific and clear view of the techniques required to beat your competition in the war for search results supremacy for your properly selected and targeted keywords.

The training covers:

  • How to select properly performing keywords
  • How to identify and characterize your competition
  • How to analyze and edit your own content
  • How to avoid Spam
  • How to develop links worth having
  • How to include Engagement Objects™
  • How to measure your success
  • And you get a 1-year free subscription to the SEOToolSet®

Each student receives a FREE copy of Search Engine Optimization For Dummies: All-in-One Desk Reference. http://www.bruceclay.com/seo/seofordummies.htm

Instructor:

Bruce Clay Bruce Clay
President
Bruce Clay, Inc.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing SEO, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker and educator. He is also the author of Search Engine Optimization All-in-One for Dummies—more than 700 pages of hands-on SEO guidance, with the second version published in January 2012.

Full Day Workshop

Email Marketer's Toolkit For Success

eecFull day $995
8:00am

Want to compare your email marketing goals and campaigns with best of breeds in your category and take your programs to the next level? Attend this session for a quick review of marketplace winners and losers and then dive into expert-led topical training that will help you define the right strategy, implement it, measure results and promote replicable success across your organization.

At the end of the workshop, attendees will receive a Certificate of Completion recognized by the eec and ClickZ.

Agenda:

  • Introduction and State of the Union
  • Winners and Losers
  • Starting at the beginning. Understanding goals and aligning with strategy
  • From strategy to execution
    • Audience recruitment, development, growth and cultivation
    • Campaigns - A full life-cycle approach - from acquisition to retention and loyalty
    • Best Practices Based Implementation
      • Segmentation
      • Messaging
      • Creative
      • Optimization and Testing
      • Deliverability
      • Measurement and Reporting
      • Leveraging Data
  • Mastering metrics and working toward your goals - Data are not numbers they are people
    • Beyond the click - The metrics that matter to you.
    • Applying metrics to increase performance
    • What can be automated?
  • Audience Response
    • During this time, audience members are encourage to present the experts with case based challenges that the session leaders and other audience members will collaborate to help address.
  • The Test

All attendees will receive a comprehensive resource booklet containing expert whitepapers and educational materials from across the EEC member base.

Instructors:
Nicholas Einstein, Director of Strategic & Analytic Services, Datran Media
Aaron Smith, Director, Creative Technologies, Smith-Harmon, a Responsys Company

Connected Marketing WeekConnected Marketing Meet & Greet - 7:00pm-late


SES Magazine
View latest issue:
SES Magazine October 2011 - Chicago Guide
Chicago Guide 2011
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Association Sponsors
WebAward
eec
SEMPO
DMA
Internet Oldtimers' Foundation
Northwest Internet Advertising Group (NWIAG)
Media Partners
DIRECT
Domainer's Magazine
mThink/Revenue Performance
Search Marketing Standard
WebProNews
Search Engine Journal
Trackur
State of Search
eM+C
Target Marketing
WebmasterRadio.FM
AddMe
Mashable
eMarketer
Twtvite
Technorati
HispanicMPR.com
TopRank
Visibility Magazine
Website Magazine
ReelSEO.com
ReadWriteWeb
Web Host Industry Review
In Association with
Search Engine Watch
ClickZ

News Distribution
Business Wire