Thomas is Founder and CEO of Refined Labs, as well as author for various publications and books and speaker at industry-leading events worldwide. He has been active in the Search Industry for over a decade. Thomas founded Refined Labs in early 2007 to develop a next-generation online marketing toolbox with a focus on cross-channel and cross-campaign optimization, as well as leading SEM bid management. The focus is on corporate PPC spenders as well as agencies across Europe that want an integrated view into their marketing campaigns — from PPC, Facebook Ads to Display, Retargeting and even TV. Clients using the technology include Lufthansa, SIXT or T-Mobile as well as agencies like Omnicom Media Group, metapeople or blueSummit and manage significant annual ad spend.