As Vice President of Sales, Paul is responsible for world-wide revenue generation efforts working with major brands, corporations, partners, and agencies.

Paul brings over 15 years experience in media and measurement, most notably at Urchin Software Corporation where as Business Development Manager he helped develop licensing models and closed partnerships that led to its acquisition by Google.

As Head of Analytics for the North American Sales Organization at Google, Paul worked with hundreds of Fortune 1000 companies and agencies. He was a driving force for Google Analytics product development, its GAAC partner program, and business development efforts. His team covered all verticals and regions across North America and helped transform Google ad sales into a consultative, metrics based engagement, incorporating measurement expertise into key roles within the sales organization, and building relationships, sales operations, and outreach that dovetailed with online efforts to bring in hundreds of millions of dollars a year in additional ad revenue.