Director of Search Optimization & Strategy
Michael McMeekin is the Director of Search Optimization & Strategy (SOST) at Yahoo! The SOST mission is to partner with the Yahoo! sales and account management teams, bringing new, actionable, insights to drive maximum performance from adCenter's search marketplaces. Michael has 7 years SEM experience including both agency and search engine client services. Over the last 2 years Michael has worked closely with Microsoft to develop best practices and insights for the now combined marketplace of Yahoo! Search and Bing.
Michael has served as a panelist for SMX and several other shows.