Melanie Mitchell is the SVP of Search Strategy at Digitas. She is responsible for managing the Digitas Search Engine Marketing Knowledge Center that ensures industry trends, new strategies and tactics, and best practices are continuously shared, enabling Digitas to stay on the forefront of this ever-evolving industry for the agency and their clients. Prior to this role, Melanie was VP of Marketing at Folio Investments, Inc where she was responsible for all marketing and PR; VP of SEO/SEM at AOL where she developed strategy, processes, procedures, tracking technology, reporting and managed the team tasked with driving traffic to AOL.com's open web business via paid and organic search; and was a Sr. Marketing Manager at VeriSign/Network Solutions where she managed direct response marketing campaigns through online, PPC, SEO and strategic alliances for both Network Solutions and NameSecure.com.