Lisa Murphy is the marketing manager at metaio, a leading augmented reality technology provider. In her current endeavor, she leads the strategic direction, communication, and business development efforts for metaio North America as well as metaio's mobile augmented reality platform, junaio.

As one of the leading providers for professional cutting-edge Augmented Reality software since 2003, metaio has produced: wordwide's first Online campaign, first adoption of AR in Live-Marketing and the first fully integrated AR mobile application. With over 300 renown clients and partners as; Adidas, MINI Cooper, LEGO, Popular Science, Universal Orlando Resort, Volkswagen etc. metaio serves various industries with its products and services; industrial, marketing, retail and e-commerce.

Prior to metaio, Lisa worked at a variety of financial services and consulting firms, providing strategic, operational, and financial management consulting to companies in the financial, retail, and consumer products industries. Lisa holds a Bachelor's Degree in business administration from University of California, Berkeley.