Lee Cohen is the Senior Director of Business Development & Sales at Become, Inc., heading up the business development, sales, and client service efforts for US comparison shopping.

Lee's background includes both brand management as well as entrepreneurial experience. She began her career at Naked Juice and launched the brand for the company's East Coast division; Naked Juice was sold to PepsiCo in 2006. Prior to joining Become.com, Lee worked for a variety of internet start-ups in the e-commerce and content spaces. At these organizations she oversaw revenue generation, as well as all marketing activities. Lee holds a MBA degree from Harvard Business School and a BA in History from Brandeis University.

Lee also runs a blog at http://therealdeal.become.com