Lauren is the VP of Marketing for AdRoll and the author of "Complete B2B Online Marketing". Prior to AdRoll, she was Head of Online Marketing at Salesforce.com where she focused on developing cross channel strategies that bridged the gap between awareness and demand generation. Lauren is strong believer in tying offline metrics to online advertising and has carried that torch through a variety of roles over the years. Lauren has also been a member of the Google Tech Advisory Council and is a frequent conference speaker at SES, eMetrics, SMX, and Online Marketing Summit. Prior to her work at Salesforce.com, Lauren started lvlogic, a boutique online marketing consulting company and was the Director of SEM and Analytics for FXCM, a top 100 online advertiser.