Kristjan Mar Hauksson (@optimizeyourweb) is the founder of Nordic eMarketing and has worked as a consultant for Fortune Global 500 corporations, and small brands located in his home country, Iceland. Kristjan has also extensive experience working in online crisis management for government agencies, and has through his career worked with governments and/or their agencies in Europe, America, Africa and Asia.

Kristjan specialises in multilingual Internet Marketing and is the co-author of the highly regarded book "Global Search Engine Marketing". His specialty is assisting companies in gaining international visibility through search engines and the holistic usage of the Internet as a global marketing medium. He co-wrote the first (and still only) book about the topic of Internet Marketing in his home market and is the founder of the Iceland SEO/SEM forum, and sits on the board of directors at SEMPO (Search Engine Marketing Professionals Organisation). Kristjan Mar is on the advisory board for Bing Advertising.

He studied Electrical Technology with an emphasis on Electronics at Reykjavík Technical College (IS); he has a degree in Systems Analyzing from the Private School of Iceland Computer and Engineering (IS), and an Internet Marketing degree from University of British Columbia (CA).