Senior Manager, Acquisitions Marketing
Pogo.com/Electronic Arts, Inc.
Kathleen Pitcher is a Senior Marketing Manager at Pogo.com, owned by Electronic Arts, Inc. As a Sr. Marketing Manager, Kathleen oversees a team of Marketing Managers and is responsible for carrying out acquisition strategies across all of Pogo's platforms, including Pogo.com. In her role, Kathleen monitors the marketing landscape, (Paid Search, Natural Search, Online Advertising and DRTV), and guides successful strategies to lower acquisition costs, increase qualified traffic to all platforms and ultimately help to increase Pogo's monthly active players.
Kathleen joined Pogo in 2008 as an SEO Manager before becoming a Senior Marketing Manager. Prior to her work at Pogo, Kathleen served as a Client Services Manager at iProspect, Inc., the leading Search Engine Marketing firm. While at iProspect, Kathleen led a team of Search Marketing Specialists and monitored the search industry in order to provide strategic guidance to her team's accounts in multiple industries including travel, retail, consumer electronics and online education.