Horst Joepen brings extensive experience in software and enterprise IT to the Searchmetrics executive team. He is responsible for strategy, finance, worldwide sales, and marketing. Before joining Searchmetics, Joepen founded Webwasher AG, which he developed into a global IT security business. In 2007, he transformed the German company Xtramind into a major CRM software company, and successfully sold it to Living-e AG. Prior to this, Joepen served in various IT management positions at Siemens. He began his career in technology at Nixdorf Computer. Joepen also serves on the board of the Swiss company E2E Ltd., a provider of a highly innovative SOA/ERP product.