Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran and recognized author, and is considered the pioneer of SEO copywriting. A first-generation search marketing expert, her life is split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy. For over 10 years, Heather"s firm, SuccessWorks, has been training corporate in-house SEO copywriters and creating revenue-driving website content campaigns. SuccessWorks' client base includes companies of all sizes, from Fortune 500 retailers, search engines, and publishers to financial services and travel destination sites. Additionally, freelance online writers and small business owners consider her book, Successful Search Engine Copywriting, as their go-to resource for everything SEO copywriting. Heather serves on the board of American Writers and Artists, Inc., is an advisory board member of SEMpdx, and serves on the PubCon conference advisory board.