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Speaker Profile


Graham Mudd Graham Mudd
Vice President, Search & Media
comScore, Inc.

Graham Mudd is Vice President of Search and Media at comScore. He manages and develops client relationships with a number of prominent Internet companies in the search and media sectors, including Google, Yahoo!, Fox, Hulu, Disney and Glam Media. He is a highly experienced marketer and industry analyst, having spent eight years directly and indirectly growing major technology brands. Graham has presented at numerous industry conferences, including iMedia Agency Summit, SMX, Search Engine Strategies, Search Insider Summit and the UBS Technology Conference.

Graham joined comScore in 2002 to lead the company's marketing communications function. In this role, Graham spent two years researching and reporting on major trends in Internet usage including the rise of social networking and the growing importance of search. In 2004, Graham began managing client relationships with a number of blue-chip online retailers, including Gap, Best Buy, HP and Wine.com. Graham left comScore in 2005 to attend the Kellogg School of Management at Northwestern University, where he was elected co-chair of the Marketing Club, the school's largest professional organization. After graduation, Graham joined the product marketing organization at Yahoo!, focusing specifically on Yahoo! Search. While at Yahoo!, Graham led launch marketing and product strategy efforts for a number of successful products and features, including Yahoo! Search's open initiatives (SearchMonkey & BOSS) as well as SearchScan, a partnership between Yahoo! Search and McAfee. In 2009, Graham left Yahoo! to rejoin comScore as Vice President, Search & Media.

Graham holds an MBA with majors in Marketing, Strategy and Finance from the Kellogg School of Management, Northwestern University and a B.S. with honors from Santa Clara University, with a major in Psychology.


 

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