David Rodnitzky is Founder and CEO of PPC Associates, a leading SEM agency based in San Mateo, CA. David is a frequent contributor to Search Marketing Standard, publishes an SEM blog at www.blogation.net, and has spoken at all major Internet conferences. He is also the founder of the Online Lead Generation group, with more than 18,000 members. David has a BA from the University of Chicago and a JD from the University of Iowa. To learn more about PPC Associates' full service SEM management, contact David at david@ppcassociates.com.