Over the past 3 years, David has been instrumental in driving Reebok.com's success globally including launching ecommerce in 8 markets worldwide. Currently he leads the US business where he is accountable for delivering profitable revenue growth through strategic direction for all core functions including e-commerce marketing programs.

Previous roles include leading cross divisional search marketing activities and the creation of an online/Cable on Demand video platform for GM as an account executive at Digitas. Prior to joining Digitas, he spent 3 years at Staples Inc, driving marketing campaigns through numerous online channels.