Crispin Sheridan is Vice President, Performance & Optimization at SAP. As part of the SAP Experience team within Marketing, he established and leads SAP's search marketing and attribution practices. Crispin is responsible for Search Engine Optimization across 70+ country sites, which are run under a hybrid in-house and agency model. He is also responsible for Cross Channel Digital Attribution and Operations, including finance and social media governance. Past incubation projects have included mobile optimized sites, web analytics and the SAP.com Test Lab.
A frequent guest speaker at conferences, including SES / ClickZ Live New York, San Francisco, Toronto, London, Delhi, Shanghai, Jakarta and Hong Kong, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summits and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at ,a href="http://twitter.com/crispinsheridan" target="_blank">@crispinsheridan and read his monthly SEO column on ClickZ.com.