Byron White is one of the original content marketing revolutionaries. Back in 2000, he founded LifeTips.com—the place millions of monthly readers go for expert tips and advice. In 2008, he founded ideaLaunch, a leading content marketing agency that perfected the art of understanding exactly what customers need and want to know, the science of delivering it to them in a useful, compelling way. Byron speaks at the search marketing conferences. And hosts a weekly LifeTips radio show. He founded the Lost Ball Golf Tournament after loosing a testicle to cancer. And his success is well documented in Adweek, Inc. Magazine, The Boston Globe, The Boston Business Journal and The Wall Street Journal. Clients include Buy.com, CapitalOne, Merck, Walmart, and hundreds more. His resume includes The London School of Economics, Arthur Anderson and Hill, Holiday.