Brett Tabke has worked in the computer industry for almost three decades. He was the founder of PHD Software Systems, a specialty software manufacturer that produced a line of software for Commodore computers in the 80s and 90s. He wrote several books on assembly language programming on the 65816 microprocessor for Western Design, and was the noted author of Karma 128, a leading edge assembler for the 65816 processor. Tabke has run community networking sites continuously since 1984. He coined several SEO terms including “link farm,” “SEO themes,” and the classic “SERP” (search engine results page). He was featured in the Biography Channel special on the Google founders and wrote a chapter for the best selling Google Hacks book. He is also the first known person to have fully decoded the Excite and most of the Altavista search engine algorhythms. His “26 Steps to 15k a Day” is one of the most widely read documents in SEO history. Tabke was a founding board member of SEMPO and is the chairman of PubCon.