Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. He has written extensively about internet marketing for more than a decade and is the author of Advanced Google AdWords. The first advanced AdWords seminar leader, he works directly with Google to train companies on AdWords. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Brands he has worked with include Amazon, Yahoo!, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.