Bobby is currently the VP of Product Development, leading a team of engineers, product managers and user experience experts in charge of delivering the next-generation brand advertising experience in the areas of video, mobile, social and search.

Prior to Yahoo!, Bobby was the head of product marketing for Google's search and display advertising products where he helped drive development and commercialization of new advertising products and features. Before Google, he was the director of global product management and product planning at Microsoft and responsible for product management for multiple online services, including Local Search, Virtual Earth, Mobile Search, Instant Messenger and Hotmail. Bobby also spent time at Procter & Gamble, where he introduced new products and delivered breakthrough line extension introductions.

He holds a BS in Electronics and Telecommunications from the Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) and a MBA from Harvard Business School.