AppNexus is a real-time ad platform, founded and managed by the pioneers of the Web's original ad exchanges at Yahoo!'s Right Media and Google's DoubleClick. The company's highly scalable technology helps integrate clients (including ad networks and demand-side platforms) with all the major inventory sources to execute real-time and directly negotiated media buys. The company offers a complete set of ad technology capabilities including data management, optimization, APIs, and financial clearing and provides single-point integration to the major inventory aggregators and ad exchanges like Google's DoubleClick and Microsoft's AdECN. Based in New York City, AppNexus is backed by Marc Andreessen and Ben Horowitz from LoudCloud/OpsWare; First Round Capital; Venrock; Grape Arbor; Kodiak Venture Partners; Ron Conway; and Khosla Ventures.
- Advertising, Display
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