Andy Chang founded I-Influence in 2010 with the goal of helping marketers to more effectively leverage social media and mobile to grow customer loyalty and advocacy, and increase their brands' digital influence. As CEO, he leads an innovative team in developing marketing applications at the convergence of social media, customer analytics, CRM and mobile.
Mr. Chang started his digital marketing career as a web consultant in 1996. He later spent 10 years with MRM Worldwide, the digital and CRM marketing arm of McCann Worldgroup, in various roles and countries, from web producer in Los Angeles to data and technology director in China. Prior to founding I-Influence, he was general manager of MRM's Shanghai and Hong Kong offices.
A native of Taiwan, Mr. Chang has lived half of his life in the US and the other half in Asia. He is fluent in Mandarin and regularly contributes articles focused on social and mobile CRM to ClickZ.asia.