Aitan Weinberg leads Google’s global product strategy in the area of audience-based advertising. After announcing Google’s entry into the “audience” space in 2009, he has driven product strategy and growth in that area across multiple lines of business. Weinberg came to Google from DoubleClick, where he focused on optimization solutions. Throughout his career, he has been an innovator and thought leader. Starting as a software developer at Bloomberg, he later co-founded noteclip.com, a venture-backed startup that developed an online notebook to organize information found online.